How To Grow your YouTube Channel (Key Pillars & Strategies)

Congratulations! You've started your YouTube channel, and now you would like to increase your reach. Expanding your channel's reach and subscriber count is a massive project that demands an enormous amount of planning and preparation. It also takes time and work.

The new creators have spent many months or even years trying to grow on YouTube but never make notable gains. What do they haven't they? Hint: A Strategy.

We've put together a thorough outline of how you can increase the popularity of your YouTube channel using a profitable strategy, with insights from YouTube experts Dan Currier and Erin On Demand.

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•    The fundamental pillars that make up the growth of the YouTube channel
•      The marathon mentality Three keys to play the long-distance game
•    9 strategies that will make your youtube channel grow
•      What Does your Target Audience Want/Need?
•      Enhance Your Content to Search
•      Create Valuable Content
•      The Big Debate: Quality and Quantity
•      Consider Your Kairos (timeliness)
•      Make The Right Initial Impression With Metadata
•      Use Cohesive Branding
• include a call to Call to (Why every YouTuber uses "like and subscribe", "hit that bell!")
•      Expanding Off Platform
•    YouTube Growth Workshop

  The basic pillars of developing a YouTube channel  

It's easy to get enthralled by the glamor of a successful YouTube channel. YouTube "stars" frequently make making growing the Youtube Channel look so simple that it can be easy to forget how hard growing a channel actually is.

  The marathon mind-set 3 keys to winning the long game to grow your web-based channel  

YouTube expert, Dan Currier from Creator Essentials suggests that you ought be able to see your YouTube strategy as not an endpoint, but rather as a continuous process growing. Three tips from Dan on the marathon mindset.

1.    Persistence  

When you've started You'll want to keep producing material. Be sure not to get lost or feel that you're not making progress and decide to stop before your outcomes begin to manifest.

1.    Consistency  

Make sure you are consistent with the manner in which you create your content and how frequently you post it. You also want to show that you are consistent in your brand and overall message that you're posting.

As part of this the process, you'll have to consider what's realistic for you in ensuring you can keep to your plan for the long term. It's not a good idea to let your desires overtake you, and end up burning your body trying to crank out tons of material that drains your spirit. Remember, it's about the longer-term perspective, not just the immediate (i.e. running in a marathon).

1.    Patience  

Often people idolize the results they see other people achieve but don't realize the hard work, effort and time required to reach those goals. When it comes to YouTube creators, it's tempting to become impatient when others expand their audiences and make money from their channels.

Instead of playing the"comparison game" with a focus on metrics like views and subscribers, Dan recommends that YouTube creators work on making 100 videos available on the platform.

Related YouTube Video: How to grow without a single view and zero subscribers (secrets revealed! )

  9 strategies that will increase the popularity of your channel on YouTube  

Five essential aspects that you should consider when designing videos. These are SEO, search engines optimization (SEO), metadata, value, branding and the call for take action. Let's look at the ways each can assist you in growing your YouTube channel.

  1. Who do you think your customer want or need?

If you've compiled a list of long-tail keywords on a specific topic and they're all high in demand and low competition, then you are aware of the potential audience for that material. This indicates that your audience is searching for your material (they want or require it) The low competition indicates that there's plenty of an opportunity to step into the market and impress users with your titles and thumbnail and then the video. Make sure that your content solves problems and answers frequently requested concerns. When you've got that down, you can branch into offering value in other ways.

     Templates for research on autience    

  Here are some Audience Research guides, with downloadable worksheets that can help aid you to understand your viewers better  

     Turning your audience needs into evergreen content ideas    

Utilizing the knowledge you gained about your audience, make your own list of people who are asking questions and then answer those questions.

If you pick evergreen topics that are searched by people on a regular basis, you will need to devote less effort advertising your blog to get followers and views!

• "Ask the Public is an effective tool to discover what questions people are asking the subject.
• You can search for the topic you are interested in on Reddit or Quora or to see what comes up, and how often
• If you're in any Facebook groupsor, even better, you manage one - go through the group using the search feature to learn more about the problems your prospective users face. (AKA social listening)

  2. Optimize your content for search

People typically think of SEO when trying to rank in the Google search. But Google isn't the only engine. YouTube is also a search engine, (TikTok as well as Reddit are too! ).

This means that a complicated algorithm operates behind the scenes and decides what videos should be shown on the screen for viewers to see.

If you put hours of effort into creating videos for YouTube You want to ensure that those videos get noticed! While this won't help your followers increase directly, SEO can help you establish a solid foundation to increase the chances of appearing on YouTube and Google Search to get in front your audience.

          An example...        

     Video SEO explained in simple terms    

If you're not familiar with SEO Here are a few basic terms to get you started:

• KeywordsA Keyword is a phrase or phrase that a viewer types into YouTube. One example can be "plant."
• Short-tail KeywordsA short-tail keyword (also called a seed term or head word) is a search phrase and usually has 1-3 phrases. A good example of a short-tail keyword would be "pothos plant."
• Long-tail Keywords -A long-tail keywords is an extended search term with four or more words, and can even form a complete sentence. One example of a longer-tail keywords is "How much water does a pothos plant need?"
• RankRank is the place the place where your video appears in the search result. A high ranking on the search page will mean more viewers see your content, which means your chances are higher of earning these viewers. The higher your rank and the higher your rank, the higher.
• Search VolumeSearch volume refers to the amount of people searching for your keyword. For example, the search volume for "pothos" will be much more than the volume for "growing a pothos plant Alaska." If you are more specific your search becomes, the fewer people there are searching for the term.
• Low/High CompetitionLow and high competition is a reference to the quantity of content that exists for that keyword. The less specific your keywords will be, the more likely it is that content already exists to match the keyword. It is recommended to start with short-tail keywords and brainstorming your long-tail keywords around that important subject. Find keywords that have a high search volume and low competition, which means that people are searching for your phrase, but there's not much available. People are more likely to click your video when it's valuable and relevant for their searches.

It is possible to use an online tool for keyword research, such as Google's no-cost Keyword Explorer tool, UberSuggest to figure out how many people are looking for information on a particular topic.

If you already have keywords , or are trying to find some, tools like VidIQ and TubeBuddy can help you determine which keywords to focus on, what people are using those terms, and the difficulty to make sure that they show up at the top of YouTube search results.

In order to grow your YouTube channel, Search Engine Optimization can inform every part of your content. From the thumbnails and titles to the actual words you say, YouTube is analyzing your content and deciding who to recommend it to.

  3. Make useful content

Starting your creative process with the right SEO technique can aid in expand your YouTube channel quickly However, SEO by itself doesn't suffice. What you have to consider before you press the record button is to determine the best way for you to deliver value in your content and throughout the channel.

Instead of'flying the flag with the camera and taking whatever pops into your head you should focus on determining the needs of your target audience or would like, and communicate that to them.

Try to solve problems by answer common questions. Once you've got an concept of how to accomplish these, you'll be able to begin making videos and teach online.

In the end, you'll not only grow your reach. Additionally, you'll establish yourself and your brand as an expert in your area.

  4. The great debate Quality vs. Quantity

When it comes to value and YouTube, you have to consider the quality of your video. So many people let quality restrict quantity. You shouldn't be wasting time striving to make the best produced video that you are able to just publish one clip a month.

"Start scrappy, not crappy."     Erin the series Erin On Demand

Finding the right balance of quality and quantity can be hard, especially for first-time creators. It is important not to let quality keep you from creating content. If 8 hours of editing creates a fear of the process of creating a video or hinders your from publishing four videos per month, ditch a few time-consuming elements.

  5. Timeliness (Consider your Kairos)

Did you have a chance to hear the snarky joke of a bad taste that you thought was too late? It wasn't appropriate. Greek has 2 words for "time.' Chronos, which is the name given to time in the way we understand it is the which most people are familiar with. The second is kairos, which means timeliness . Always be aware of the time-line for your content.

It is crucial to be punctual in determining the value of a product because things that have been delayed don't hold much value. The joke that was in bad taste was not funny and did not have any value to those who were listening. There are 3 major categories with respect to the quality and timeliness in your YouTube content: Evergreen, Seasonal, along with Timely content.

• Evergreen ContentEvergreen content takes its name because of evergreen trees. As with evergreen trees, there really there is no set time for the content. It's never going to fade out or out. It's always relevant.
• Seasonal Content -Seasonal content is content that has seasons or annual timing. The content that is seasonal could be christmas content, such as "Christmas party games for the whole family" or New Year's content such as "How to create New Year's resolutions and adhere to the resolution." The term could be a literal reference to the seasons. Think summer snacks or winter style. They come and go however, the correct content can be valuable year after year because it isn't influenced by a fashion or fashion.
• Timely ContentUnlike evergreen and seasonal content, time-bound content will always be short-lived. This doesn't mean that it can't provide value, but it implies that it will not be valuable over a long. Trends, issues as well as current events are all examples of timely video content.

No one particular style of content is better than the other or better than the other. When you're first trying to increase the reach of your channel an appropriate mix of material will help you get fans on YouTube. It is beneficial to publish content on time when you can create and publish quickly because you might be able to rank in YouTube at times where search volumes are high and competition is low. But, high-quality evergreen content will give you long-lasting results that will last for many long time to the future.

  6. Make the right first impression using metadata

Metadata sounds like a complex term in the technical world, but you might think of it as a first impression. YouTube metadata is comprised of your title and thumbnail. They are the first thing a viewer will see when they visit YouTube. It's your first chance to make an impression and get them to click your video.

When you're thinking about metadata, make sure take into consideration your viewers as well as YouTube itself. Similar to your viewers on the human side, YouTube will use your title and thumbnails to gain an some initial knowledge of the content. It uses that understanding to present your content to viewers it thinks want to view your video. If your metadata give YouTube the wrong impression or isn't in line with what search engines are looking for and need It will take a long time to grow. Let's discuss every one of the 3 metadata elements in more detail.

  Title  

Once your thumbnail has attracted people's attention, they'll want to look at your title. What you do with your video titles will vary based on your niche, your audience, and the overall mood of your video, however some things apply to almost everyone.

A great title should:

• Be engaging and catchy -Your title must be appealing to your target audience. Whether your video is about the ideal desk set-up for gaming , or unsolved mysteries The words you choose to use to attract attention should entice viewers to click to learn more about the topic without becoming clickbait.
• Be optimized for SEO with keywords -Your SEO keywords should make an appearance in your title. Your title could include the keyword seed or make use of the full long-tail keyword. Make use of what is natural and natural.
• Be concise, but also descriptive -Your name can be up to 100 characters, however, Erin suggests sticking to 50-60 characters. Use these few characters with vibrant, emotional, and expressive phrases.

Pro TIP: You can use tools such as BuzzSumo to look up a subject, for the competition and the latest information, which includes titles and engagement of prominent websites.

  Thumbnails  

Your thumbnail video for your YouTube channel is the first thing people will be seeing. Customer and Content Strategist Erin Winters White of Erin On Demand has grown her YouTube channel to over 300K subscribers in just 3 years.

  Below is an instance of Thumbnail images that are used by Erin on her channel:  

  #1 Clear Image  

Whether your thumbnail has one picture or a number of images, every image should be crystal clear. If the thumbnail you are using is of poor quality, viewers will assume your video will be too.

Be prepared to modify the thumbnail once you've uploaded the video. Test different thumbnails and discover what is most effective for your channel.

  #3 Text  

Adding text to a thumbnail will help the viewer quickly comprehend what the video's content is. Text can also grab their interest. Make sure to only use text if it makes sense. If you add text to your thumbnails, make sure you limit it to 5 words max. Like blurry images excessively crowded thumbnails aren't a good representation of contents.

  #3 Emotion and Movement  

If your video is featured on the thumbnail, don't be in a hurry to display emotion. Your mood for your video will affect your performance. Clothes, makeup, and hairstyles all contribute to the overall mood that your film will portray. Take note of these as you make your thumbnail and video.

There is also the option of using movement within your thumbnail. Yes, movement. Imagine how a user's eye will move across the screen while looking at your thumbnail. Elements like arrows, circles, and colors can draw the eye on a particular element, or to move between elements to get to the next. Utilize movements to draw readers into the story and spark their curiosity.

  #4 Complement the Title  

All of your metadata aside and your thumbnail could be the most effective, but remember that your metadata all works together. Create a thumbnail that is in harmony with the title of your video. Your viewers will look at both, so use this in a way to communicate more information about your video instead of repeating the same information.

Remember the mobile viewfinders when you make your thumbnails and the title. All things are smaller on smartphone. They'll likely move on when your content isn't large enough to be read , or the title is way too long on the screen.

"The thumbnail is the most important part to getting people to click on your videos."     Erin Winters' White from Erin On Demand

  7. Use cohesive branding

We've already looked at SEO strategy, putting importance into all you do, as well as creating robust metadata (thumbnails and titles). We'll now take a examine the bigger image, which is your YouTube channel as a business (or the extension of).

If you're planning to create a personal brand or a separate business brand, the major elements we've discussed today contribute to your branding. Most people view branding as being a logo or the color scheme. So it's time to start with that.

•    Colors  

Below are some tips to be aware of:

• Do not use Red, black, and white. Using one or two of these colours is fine, however avoid using all three if you can. These colors are YouTube branding colors and you don't want your thumbnails to be blending in with the YouTube platform. You want them to stand out.
• Make use of colors that work for your niche even if you don't love the colors. You might, for instance, appreciate the striking contrast between lime green and black. However, if you have a yoga channel, the strength of lime green may not fit the vibe of your channel. Consider colors that people regularly utilize in your particular niche. Yoga, for example, is soft and muted neutrals, blues, greens and violets, but not lime green.

•    Typeface  

Typography is commonly used to refer to fonts, however, it can also refer to line spacing, character spacing, alignment, slope, and weight. Similar to color, typefaces have the ability to create a visual mood too. Again, you'll want to take into consideration your specific niche and audience when setting up the typeface of your business.

•    Elements and Logo  

Logos can be used to represent your brand, however finding the perfect logo is tricky. You'll want to stick with an option that is flexible and can be easily viewed on smartphones, as a tiny profile picture, or in the header of your channel. Create your own with a tool such as Canva or even outsource it to a professional designer on an online platform like Fiverr.

Similar to a logo is the design elements that you incorporate on your videos. The elements you use can vary from the bell icon used to announce your invite to sign up to your channel to the flower at the bottom of the intro. Your content will be recognized by viewers much more quickly if you make use of the same aesthetic and design across your channels.

  8. Include a call to action (Like as well as Subscribe. Ring the bell! )

Creators make use of CTAs in order to convince viewers to engage with their video content. Engagement on YouTube is a variety of different kinds. Just watching videos is an example of interaction that YouTube evaluates by calculating "watch duration" also known as "watch duration."

Comments, likes, dislikes, subscribes, and even clicks are also an indicator of engagement. YouTube employs engagement metrics to gauge how valuable your video is for viewers. YouTube considers comments, likes, subscribes, and long durations of watching as indicators for valuable videos.

Ultimately, YouTube wants to match the searcher (viewer) with the information they're seeking. Therefore, if someone clicks to your video and interact, YouTube will likely show your content to more viewers.

If you want to grow your YouTube account, it is important to incorporate CTAs which encourage your subscribers to interact. Convert your viewers to subscribers by asking your viewers to join. Make sure to promote your channel along with other videos. A viewer will likely appreciate your channel's content if your content is founded by a well-designed SEO method. There is nothing to lose when you incorporate CTAs on your YouTube video however you will gain everything.

  9. Growing off platform

The 5 basic elements we've just looked at focus on the things you can accomplish as you work on your channel on the YouTube platform. Let's look at what you are able to do on the YouTube platform, and also in partnership together with fellow creators.

•    Cross-Promote  

There is a good chance that you are already promoting your videos in other videos. As an example, if, for instance, you have a video on how to water your pothos plants and you want to encourage viewers to check out your video on the most suitable soil for the pothos plant. Now is the time to go one more step.

The use of a content marketing plan is crucial for continued growth. Similar to blog posts, TikToks, and even books, YouTube channels could expand faster if you promote the channel on other platforms. The creators typically use social media marketing and email marketing to cross-promote.

Marketing via social media can involve platforms such as Reddit, Instagram, Facebook, Twitter, Snapchat, and Pinterest. Consider tweeting before, the day before, and after you publish your new video. Find subreddits that ask questions you answer in your content and tweet a URL. There are tons of ways you can engage people via social media, and direct them to your channel.

Marketing via email requires more work to create and keep up-to-date, however it can also help you send out content to your fans. Additionally, it gives an easier way to connect to your audience since you can engage directly with them inside their email.

The cross-promotion techniques allow you to generate enthusiasm and interest for your YouTube channel helping you expand your YouTube channel more quickly and faster.

•    Increase your Reach  

Promoting your videos cross-promotionally will increase the reach of your channel to only your existing audience. It is possible that you have people following you who follow you on Twitter or LinkedIn that don't subscribe to your YouTube channel, and cross-promoting may bring them to your channel. It's a natural step to reach even further with collaborations.

You can collaborate with whoever you want, but it's best to choose your partners strategically. When you work with other YouTube creators, you should choose those who will gain from being aware of the content you create. You might be living a life of digital travels across around the world with your dog. Working with a channel which is focused on training dogs might be a good idea, however if your target audience is marketing professionals, it would make more sense to collaborate with a creator that has an online channel that focuses on remote work to market.

  So, What's Next?  

Try for free and get the course development, marketing and sales tools you need to turn the YouTube channel you have created into rock-solid business. (No tech skills required!)

YouTube Growth Workshops

Still want to learn more? These webinars recorded will satisfy your curiosity about YouTube ways to grow.

  It's the Marathon Mindset to Growing a YouTube Channel  

Take a look at this presentation presented by Dan Currier on key pillars and ways to grow your YouTube Channel

  Learn how to increase your reach the smallest of beginnings with and 0 subscribers (secrets revealed! )

Ready to grow from zero views and zero followers on YouTube? Sunny Lenarduzzi created a video to help you increase the number of views on your YouTube to ZERO to a total of eleven tricks which aren't your typical.

  This article was originally released in July of 2019 and then updated in August 2022, to make it even more valuable.