How to design your Blog Page to Get the Most Conversions
The addition of a blog on your site for membership will not just help you draw new members, but can also increase new member signups.
Contents Toggle
- How to Create a High Converting Blog Page
- Ensure Your Website Has a Trustworthy Design
- Create A Separate Landing Page
- Don’t Be Afraid To Ask Or Tell
- Give Your Visitors A Few Different Options
- Final Thoughts
When you make a new blog post on your website this gives your targeted viewers another avenue to locate your site's membership page on Google.
But, if you've not improved your blog's page to get higher conversion rates, the extra traffic may go into a waste.
So to help you make the most of the visitors that visit your site, we'll explain in this blog article how you can make your blog's pages optimized for maximum conversions.
How to Design a Highly Converting Blog Page
Are you engaged with Content Marketing and writing informative articles on your blog that are aimed at your target audience, but you're not getting the growth in new member signups you were hoping for?
It is likely that your blog might benefit from a little improvements.
Here are some tips for optimizing your blog's content for higher conversions.
Ensure Your Website Has a Trustworthy Design
It's crucial that your blog -- as well as your membership site overallhave a professional and reliable design.
Thankfully, this doesn't have to mean boring or corporate. And, depending on the content of your membership site, you can have some fun with its design.
For example, if your site is focused on teaching your members how to excel at their favorite extreme sports, a graphic and striking layout could be the best choice.
However, if your site gives career advice for aspiring lawyers, you might need to tone it down small amount.
In any case, your membership site as well as its blog must be designed with a professional style which gives them a professional look. Make sure your site looks like an appropriate place for handing over payment details in exchange of access to the content.
As your website starts to appear more trustworthy and trustworthy, you will see more of your visitors want to sign-up to become members.
Design a separate landing page
Blog pages are great to attract new customers by increasing the visibility of your website in Google, as well as offering your existing visitors content to share on social networks.
It may, however, not be the best method of conversion for your membership company.
The primary goal of a blog is to present your blog's content in an easy-to-read style rather than selling memberships.
In that light it is a good idea to create a separate web page landing page that you direct your blog visitors to can assist you in getting greater conversion rates.
The majority of landing pages consist that are designed for the sole intention of driving sales or leads. Therefore, in this scenario, the landing page would be focused on explaining the reasons why people should sign up and join your membership program.
In order to increase conversions to increase the number of visitors, your pages must are free of distracting or unneeded features, such as hyperlinks to other pages that are not on your site. The only thing that can be taken is to sign-up or press the back button.
A few WordPress themes come with templates for landing pages, which means there's the ability to quickly add an additional one to your website.
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As an example, you can build a landing site that presents different offers or content customers based on their level of membership.
If someone has a free membership, they might see an invitation to upgrade to a premium member.
If the visitor is not an active member, they might be shown reviews, previews of exclusive content as well as other offers to join.
Utilizing Beaver Builder Beaver Builder add-on in this manner does not create a highly targeted landing page. It also ensures a cohesive and engaging user experience that will significantly increase your conversion rates.
If you can tailor your contents and offerings to the individual users' interests and requirements by adjusting the content and offers to individual visitors' needs and interests, you're establishing compelling and successful path towards conversion. You'll turn curious guests into avid customers.
Alternatively, if you would prefer a simple landing page, there are free or premium applications available online to help you create professional-looking pages with relative ease.
Whatever approach you pick to add a landing page to your blog, creating one that you are able to direct your readers via your blog can increase the conversion rate.
Don't be afraid to ask or Tell
Some of the people who come to your blog's website may sign up and become members with no prompting, the majority users will need some gentle nudge to the right direction. A few may even require to be instructed on what to do next after arriving at your website and having read an article.
As a result, you need to use calls to action on your blog as well as on your website. Based on your personal preferences and what works best with the people you are targeting Calls to action can take the form simple text links or glaring banners and buttons.
Your selected WordPress theme could provide you with the tools to insert buttons or other elements that call to action within your blog posts. However, should it not an application like Ultimate Blocks can help.
Display eye-catching buttons in your blog articles and in the final paragraphs of your blog posts which take the reader to a landing page, or registration form for your membership website. So, readers are able to perform the action in line to your business goals.
Provide Your Visitors With Several Other Options
The goal of your blog page might be to increase registrations for your membership site however, not all customers will register right now. There are some who suggests that the average customer will visit a site multiple times before making a purchase.
In order to avoid losing these prospects in the long run, it's recommended to put in place a system that lets you stay close contact with them until they're ready to sign up.
One way to do this is to give readers the opportunity to subscribe to your newsletter rather than signing up as a member then and there.
While it would be beneficial to turn every visitor to members, offering them the option of taking another action allows you to be proactive and cultivate your prospects more efficiently.
Final Thoughts
Perhaps, now you have some ideas to help you build a blog that is highly-converting to promote your membership website.
Ensuring your blog and membership website is designed professionally is a key first step in expanding your business.
You might also look into creating a converting website that you can point your blog readers to.
Being proactive and asking -- or even telling -- your readers what action to take next can help increase conversions too.
Be aware that some of your visitors, especially first-time visitors, won't be able to join this moment. They may however be ready some time in the near future. The creation of an email list is open to potential members will allow you to stay in contact with the people on your list until they are ready to sign up.
How do you plan to create your blog's page to maximize results? We'd love to hear from you via the comment section below.