How to design winning product Pages to Boost Growth

For most online stores and eCommerce sites the pages that you sell products are the sales pages. These pages convert your customers from possible buyers to real paying customers.

Great product pages make your items look like, sound, and even appear like things that consumers would want to buy. It is easier to choose whether or not when to purchase.

In this article we'll show you some fantastic examples of design, find out how to create the best page for your products, and discover the ways that a few changes can increase your sales and revenue.

The reason for product pages

The pages on your product must deliver everything necessary to convince shoppers to place an order from you and move to another site.

Compelling product pages do four things. They:

• Inform Online shoppers need data that can answer their queries and demonstrates whether the product you offer will satisfy their needs or solve the problems they face.
• DelightCustomers are looking to be thrilled by the promises your product can make.
• Assuring: Shoppers want to feel confident that they are buying something of high quality, from a business that will treat them well.
• justifies:Shoppers need to be capable of proving their purchases, either within their mind, or for someone else in their life who may have an opinion.

So, let's explore how to design product pages and the key factors to providing a fantastic online shopping experience that result in 5-star reviews and new customers.

12 key elements of an effective product page design

1. Images of products in high-quality

When you shop in a brick-and-mortar location where customers are able to pick an item, go through the instructions or ingredients, study the packaging, and then compare it to nearby products. When you have an online store, you need to provide at least as closely as you can to what customers can expect in-store.

It all starts with top-quality photos of your items.

When it comes to clothing, it is best to display the wearer in different dimensions if you can and appropriate. When it comes to other merchandise, you should take several product images with a range of angles, and allow customers to choose different views.

Marey.com is an online shop selling various types of water heaters, as well as other technology as well as equipment. The product pages permit potential buyers to look at each item from different angles, see up close and examine specifications, features as well as other information about the product.

Making great photos is a process that requires patience and effort. You need good lighting and a suitable setting an idea of the way you shoot each item as well as a high-quality camera.

2. Write compelling product descriptions

The best product descriptions do not just talk about details and characteristics about the product. It's not just a matter of repeating what's written on the label.

The most successful description is the one that let the consumer be able to feel and experience the advantages of owning or consuming an item. What does it mean to them? How do they feel? How can it help them live their lives more easily, simpler, or happier? The saying goes that you shouldn't purchase the drill simply because you'd like to drill. The reason you buy a drill is because you want the hole.

Focus on the benefits, not the features alone

So it's about benefits, not features. Benefits refer to the outcomes. What will the outcome be for someone who purchases a specific item? That is why your descriptions should focus on your selling point.

For example, 'wrinkle-free' clothing can be a benefit. Why should we be concerned?

Because wrinkle-free clothing looks better and makes an impression when you go in a relationship, an interview for a job, events, social gatherings or even at school. It also eliminates the need to iron, reducing time and hassle, freeing you up to do things you like. Just listing "wrinkle-free" as a feature and not saying anything about it will not be a big hit with most consumers.

Be particular

The product descriptions will also eliminate doubts. Remember that these pages need be able to support the purchase and assure the purchaser. Zweifels arise from oppositions.

What are the factors that make potential buyers hesitate to buy an item, apart from the cost? Your descriptions need to take care to answer objections.

Be succinct

What does all this mean? that you need to write lengthy descriptions of products?

Not necessarily. When you do it well it is easy to rewrite your benefits as features or benefits, and then you can squeeze lots of convincing information in the same bullet point format.

The Roadie 2 is one of the top page templates for products. The page is packed with information on a single page, however the main advantage is that it's short and sweet, and sits right near the top, "Makes Tuning Easier & Speedier."

Later on the page on the next page, you will find a list of technical aspects, but each is accompanied by additional information on the benefits of the technology. For example, one feature is "OLED Screen with Built-In User Interface."

Just below the line? "For an easy choice of tunings and instruments. It is completely unnoticeable when turned off. But it lights up beautifully after turning on Roadie."

This page does a fantastic task of listing all the important details and quickly explaining what they mean without taking up space or unnecessary details.

3. Make use of product videos to bring items to life

At their peak, informationmercials typically resulted in millions dollars of sales due to the effectiveness of product demos. The amazing blade that cut through tomato slices right after you watched it saw through a steak made of T-bone - including the bone to the bone - was enough to convince you that you must have that knife.

If your products can be used for demonstration, go beyond pictures and add product videos on your pages. This isn't as hard as you think, but the reward is well worth it.

4. Include product details shoppers want to have

Every product page needs some factual information to go with it. Which one is best for me? Does the part integrate well with other components I already own? What are the measurements? What is the composition of the ingredients?

Whatever the product, be sure you provide information needed by customers to be sure they're buying the right item. In the end, this can result in fewer inquiries from sales representatives, a lower return rate and more satisfied clients.

In this case, DVO Suspension sells a variety of bicycle shocks and associated equipment. This product page contains detailed specifications bikers would need to know to be sure this product is compatible with their bike. If it doesn't, the page also recommends different shocks for buyers to explore.

5. Show product pricing and inventory levels

One of the most difficult parts about online shopping happens when you have to hunt for the price - and that's the easiest detail to add to the page of a product. With all the other content your site visitors will see, you need to create the page such that it is difficult to overlook.

The large text, the various colours, various fonts as well as repetition are a few of the tools you can employ to make sure that nobody is confused by pricing.

And if your inventory is low or you're out of an item, you need to include this information on your product page so customers do not purchase something only to discover that they must wait for months or weeks to receive it to be restocked.

In addition, Offerman Woodshop creates custom wooden furniture, in addition to other items. This page features two of their tables. The prices are listed, making them impossible to miss. As of the time of writing, one of the tables had a "sold out" graphic that was included within the image of the table, telling those interested in purchasing the table that they'll need to hold off until the table is available for purchase.

6. Use a product configurator, if applicable

In this case, Cocktail Crate lets shoppers pick any three mixers that they wish to purchase as part of a bundle. Their product page walks the customer through the process of selecting each product until they've completed their three-pack.

7. Add social evidence

Reviews and testimonials continue to be very effective at meeting the third goal of the product's page: assure the customer that they are receiving a great deal and working with a reputable company. That's why social proof is so effective and essential.

On a product page, customer testimonials and social proof could come in many kinds. They are particularly useful since they make it clear whether the reviews were created by a bot or AI device.

It is also possible to incorporate star reviews on your website pages and also posts by users on social media like images of rave reviews, or photos of customers using or showing your product.

Woof & Wiggle is a fantastic tool for of highlighting genuine customer reviews using five-star icons andfurther confirmation from reviews in well-known media outlets. It's an incredibly strong, ominous creation of proof.

What can you do to beat it?

8. Feature incentives to close the sale

Keep in mind that the purpose of a great product page is to market the product. The descriptions and the product's details are important as do price. Sometimes, customers need a little extra incentive to go over the threshold and make an order.

If you're planning to take advantage of promotions for sales such as packages, free shipping, coupons, discounts for first-time customers, discounted prices for purchase in bulk, buy-one-get-one-deals, or any other special offers, be sure to feature them prominently on the product page.

This product page selling bracelets from April Soderstrom has a note at the top of the page that tells buyers that they will save 15% on purchases over $200, along with a coupon code.

9. Make sure to include product suggestions

Premier Guitar, for example, presents an assortment of similar products at the bottom of their pages of products.

One use of product recommendations is helping shoppers discover what they're looking for if the product they're currently considering isn't a good fit for their needs.

Another option is to enhance the items that someone already bought by purchasing related or additional products that could go with it, such as an hat and the shirt or additional flavor of the same food thing.

10. Include product accessories, for example gift wrap

Many times, it's the small extras and personalization that seal the purchase decision for your customers, especially when the item is intended to be a present. Offering them the choice to write special messages and gift wrapping as well as other special features in their purchase make the likelihood higher that they'll purchase from your store online.

It is also possible to provide customers with the option of selecting the colors they want using a selection of photos from the product as well as alter the pricing based on their selection.

Here's an example the product page from Rosery Flower Shop offering add-ons to one of gifts. Notice how each add-on item comes with a cost so that you don't have any confusion or surprises.

11. Provide customer assistance, such as live chat

Some customers may have simple queries that need to be addressed right now. Live chat is an instant and straightforward solution for clients. If your ecommerce website traffic has enough volume to warrant this feature option, it's an excellent alternative to the product page and will help you close more transactions.

Additionally, you can include phone as well as email support, and it can also be presented right on your product pages.

It's crucial to include these details on the page in addition to the checkout page, because there may be a need for a customer to have a query answered before adding items to their cart, they won't reach the checkout page in the first place to begin with.

12. Add FAQs to more complex product

If your customer service team receives the same questions about a product, it might be a good idea to respond directly on the product page.

A FAQ page may not be the best approach for this as some folks don't even think of looking for one and there's a good chance that queries concerning specific products could be resolved there.

If it is an item is appropriate and if it will help your customers, you can answer the most common questions about a specific product right there on the page.

How to build product pages using

Once you've decided what information to put on your pages for products, is it time to make pages with .

1. Include product details on your WordPress dashboard

To create a new product you must log in to your site and click Products > Add New. Add New. Then, you will be able to open an empty product page which you will be able to fill in details for the item. We'll go over the choices in this section one by one.

Incorporate your product's title as well as a long description.

On the upper left-hand side of the page, there's an empty field to enter your product title. As much as possible, try to keep it simple and concise.

Under the title is a large, blank text box in which you could add lots of details and information. It will appear below the more pertinent product information, so you'll want to include all the "extras" there for customers looking to know more. It is also possible to break into smaller pieces of content with bullet points, to make it easier to comprehend.

Choose your product type and determine your price

In the bottom of the description is an Product Data box. In the middle of the box is an option for the product's type.

In default, you have the option to pick between

• Simple product (an item without choices)
• Product that is part of a group (a product that is part of the collection)
• External/affiliate products (an item that's listed on your site but sold elsewhere)
• Variable product (an item that has options, like size or color)

It is also possible to check boxes for Downloadable and Virtual items. Virtual products aren't shipped to customers, but contain items such as services. Downloadable products aren't shipped however they can be made available via downloads to the customer, such as PDFs and photos.

In the regular Price box, set the cost of your product. Also, you can set a Sale price if it is currently on sale Click Scheduleto create a start and ending time for the sale.

Determine your inventory levels, and shipping information

Select the Inventory tab to the left. Here, you'll find options for setting the SKU of your product as well as inventory levels. You can also set low-stock thresholds, enable backorders, and so on.

Select on the Shipping tab. Based on the way you've got your shipping set up and how you want to set it up, you are able to include the weight, dimensions, as well as the shipping class of the product.

Add upsells and cross-sells

Like we talked about earlier This is an excellent option to increase sales, and provide a more pleasant experience for your shoppers. Click on the Linked Products tab to get started.

Thereafter, you'll be able to choose upsells (items that are an upgrade from the current one) and cross-sells (items that are similar to the existing product). They can be chosen on a per-product basis that gives you complete control over the products your customers are seeing.

Attributes provide a fantastic way to group the products, and to add details about every one of them, which helps make shopping online more enjoyable.

Lambright Flooring, the wood flooring company, adds attributes for information like wood color, thickness, width and much more.

In addition to filtering customers through these features on the archive pages, but customers can also see everything at a glance from the page of the product.

Write a short product description

Scroll to the bottom of the page to view the Product Description box. The information is placed next to the images. It should be brief and clear as you do not have lots of space to work with.

Include your most important info about your product in this section, retaining your mind in mind the suggestions we provided previously. Then, discuss the major advantages of the item and add any information that is essential for shoppers to know in order to make a purchase. Include additional information and data in the long description that falls beneath the product.

Add product images

Then, on the right side of the page, you'll find an an option to set the image of your product. This is where you'll set your primary product image, which will be the biggest image on your product page. This picture will also be displayed on pages that archive the item, so make sure that the image is representative of your item.

The Gallery selection for Product will be where you'll upload your secondary images that site viewers can look through. Here you are able to add a variety of sizes, angles and colors. on the item.

Choose product categories and tags

It is possible to use categories for your products as well as tags to arrange your inventory, making life simpler for clients. Categories and subcategories are the main way in which to organize your products.

You could, for example be in the T-shirt category and subcategories for kids, adults kids, and babies.

It is also possible to use tags for organizing, but you don't have the option to create hierarchies. If you're selling graphic t-shirts there could be tags for "cats," "superheroes," and "vintage."

Once you're happy with the product, simply click Publish to upload it to your site!

Modify the template of the product page

If you're using an block theme, you can also change the templates for product pages by using blocks. This gives you a simple way to make changes to every page of your products in one go without having to edit any codes.

Within Your WordPress dashboard, go to the Editor - Appearance tab, and after which you can select Templates. Then, select the single product template.

By default, this template is set up with a Single Product block, which displays all of the details for the product, such as the title, descriptions, images reviews, similar items, etc. However, you are able to add additional blocks to the page in order to make a custom, visually appealing page layout.

You might, for instance, want to add the details of your Instagram feed, which acts as social proof, showing the satisfaction of customers with your goods. Maybe you'd like to add an informational notice on the shipping policy you will be able to modify across the entire store. Or maybe you want to display a grid of your most popular products at the end of every product page.

For this, click to click the +icon on the left side to open the Block Inserter. Select the block that you would like to include and then drag it over the single product block.

In this example, we've added a Hand-picked block of products. Choose the block, then go to the Settings section on the right side. You can modify the way that the block appears and functions. In this case, you can make changes to the number of products shown and the info that appears on screen, the order they display in, and much more.

Once you're finished, click the blue savebutton in the upper right. You'll be able to observe your modifications reflected on all of your product pages.

Install and configure all extensions that are required.

There are a variety of extensions you can use to customize your product pages, some of which we've already touched on in this blog. Below are the most common examples:

All you need to download is the extension you'd prefer to install through the Marketplace, then go to plugins and add new in your WordPress dashboard. Next, select the Upload Plugin buttonat the top, and then add the extension file that you downloaded. Then, you can activate the brand new program.

Each extension has documentation available which explains how to configure and utilize the extension. If you've got some questions, contact Support.

How can you make sure your page's product information seen

Making sure your pages are seen by the people you want to reach is a objective of search SEO (SEO). Though a lot of your site traffic will start on your website's homepage or blog posts, some of your most high-value traffic from the most likely buyers ought to be directed to your website's product pages.

Here are the biggest elements of SEO which you could work on:

• Keywords within your product page copy
• Headlines and subheadings
• Images
• URLs
• Site speed

We'll discuss each briefly. We'll also provide extra resources on certain topics.

Keywords

Keywords are the terms the people you want to target are using when looking for products you sell. By doing some research into what people are looking for and what terms they're searching for to search, you will be able to determine what kind of terms to use on your product pages.

After you've identified keywords, you should incorporate them into your page's descriptions. That doesn't mean you must try to force them into each sentence however, you must be mindful of opportunities for you to prove to the search engines that your site contains information related to that key phrase.

Headlines and subheadings

Search engines such as Google and Bing concentrate on headings and subheadings as they tend to show the content of the webpage.

Make sure to be aware of the way you structure headings and be sure to incorporate keywords if possible.

You should avoid large blocks of text, as well as the use of too many paragraphs in one row. Separate them into subheadings. You should do this to serve two purposes. First, it serves your clients, as it is easier for them to read your copy. In addition, search engines are looking at subheadings that contain keywords.

Pictures

Do images of product packaging aid the ranking of your website? Absolutely! Images have metadata associated with the images. The metadata is the factors that search engines take into account when they determine the content as well as the page's quality.

The result could be your photos appearing in the image search results of platforms such as Google, which can then result in the need for.

URLs

Similar to headlines and subheadings the URLs of your pages for products are a very important place to include keywords.

Here are some tips on writing URLs for product pages:

• Be careful not to make them too lengthy - focused URLs are better. Anything more than 10-12 words is stretching it.
• Beware of filler words such as a to, a, or the - stay with words that matter for the product page. URLs should not be used for complete sentences.
• Put your primary keywords in the first place on your URL if it is possible.
• Separate all words with dashes.
• Do not worry about capitalization.
• Don't use URLs you've used before, and they shouldn't be identical, neither.

Site speed

One of the best places to start is with the optimization of your photos, since overstuffed images are among the main causes for slow sites. When it comes to online shops it's a major one, because the product pages typically contain a large number of photos.

Jetpack provides a range of powerful performance tools that include a no-cost CDN. Jetpack Boost, a plugin for the Jetpack Boost plugin takes care of key efficiency tasks such as lazy loading images, optimizing CSS and deferring the use of non-essential JavaScript.

Attract traffic using other means

It is possible to draw natural traffic and can attract paid traffic. Optimizing your search engine to lead to higher rankings means you will show up in natural search results for greater results. This, in turn, will result in organic traffic. Every click is completely free however, it requires the time and energy to get rankings for valuable keywords.

Pay-per-click is fast and is charged. What's the difference? Let's look at both.

Paid traffic

It's also a good option to test if the traffic that comes from specific words will actually result in sales. If so, you can be able to justify the investment and long-term effort required to focus on that keyword to rank organically.

Organic traffic

Social media can be extremely effective and is a great way to build and grow a loyal audience. If you have the time, you can use it to draw more warm traffic the target market to your online store.

Direct Post

If you have a store that is located in a particular location, you may send out postcards to draw people in that area to your ecommerce store. This approach can be very efficient as it eliminates the online distractions fighting to grab people's focus.

There is also the option to utilize coupon mailers which continue to work well for certain businesses. Be aware that if you're using anything in the mail, the goal is to get people to visit your site. Therefore, your advertising should be very clear about how prospective customers can get in touch with you, where to find your business, and the best way to buy from your company.

In any print marketing - and not in tiny print in the bottom corner. Include contact information. Create a targeted offer so you can track the success of your campaign.

Questions about creating product pages

What exactly is a page for a product?

A product page sells a specific product in an online store. The page names the item and provides information that helps shoppers determine whether or not they would like to buy it. The customer can add the item to their shopping carts and then go to the checkout page to buy it.

What information should be on the page of a product?

The product page must include the following items:

• The title must contain the brand name
• An item description that outlines the value proposition for that product
• Specifications and additional details that shoppers might need to know
• Product images
• Customer reviews and other social evidence for the product
• Recommended related products
• Pricing information
• Contact information, or a live chat option to provide customer support

How do I create a product page design?

There are many methods to organize your product pages. The template is used by default, and the themes you pick determines how the pages of your products appear.

If you want to add a brand new item just go to Products Add Newin the WordPress dashboard. You can then complete all of the item details and then publish it on your website.

If you're using a block-based theme You can alter the style of the layout of the page without having to alter any code. Go to the Appearance Editorin your dashboard. Click Templates,then choose the Single Producttemplate. After that, you are able to modify and add blocks to create a completely personalized product page.

Finally, you can use extensions that allow you to change your page layout. As an example, you could include videos, specific FAQs for your product, customization options, and other options.

You'll find instructions for all of these techniques earlier in this blog post.

What do you need to know about writing an online product page?

Start by examining the products features and utilize them to figure out the advantages it provides for customers. Your product's description should be based on advantages - what you want customers experience once they buy the product.

Next, write down every detail regarding the product or service customers might require to be aware of. Make high-quality photos. Consider creating a product video as well. Select a price. Create a headline that will promote the item and draw online visitors. Write detailed descriptions. Incorporate your value proposition. Social proof is a must, such as testimonials. Later, create your page.

What's the point of a page for a product?

The purpose of a product page is to promote the item. Its objectives are to:

1. Offer shoppers the data they require in order to make an selection.
2. Create some emotional desire which speaks to their desires and needs.
3. Make sure they know that you're working with a good company and that the product is of high quality.
4. Aid them to justify the purchase by providing good reasons to buy it.

How can I increase the quality of my web page SEO?

Improving product page SEO happens over time as you make specific changes to the web page's content. Start by identifying your principal keyword, as well as any pertinent secondary keyword. Include them in your headings and subheadings, URL, and contents, if appropriate. Write alt text to your images. And expand your written material, since having more content does generally do a more effectively at drawing attention through search engines.