How to D-I-Y your blog SEO without spending a dime |
There aren't any expensive tools to carry out SEO on your blog, and it doesn't require a lot of money either. Here's how to perform it yourself, with just seven easy steps.
As it's the time that New Year hits its stride it's likely that you'll be going over budgets and costs, trying to figure out what you did with your money last year and then figure out how to reduce your spending for this year. You've been there and it's no picnic.
In the search for ways to reduce costs it's common to discover strategies or tools you've used that caused a lot of money and figure out ways to remove these, or even bring the tools in-house.
But, due to some reason the majority of marketers think that hiring search engine optimization (SEO) specialist or tools which can aid in their work is essential. Let me tell you that it is possible to really create an SEO that is unique to your website and not spend any cash at all.
Is your mind blown?
SEO is an vital part of a comprehensive marketing strategy.
In fact, 61% of marketers' top priorities in their marketing through internet is improving their SEO in addition to expanding their presence online. It's a bet with voice search continuing to rise in popularity, this percentage will increase each year.
Ensuring your SEO is on the same page and boosting the organic traffic on your site could create a distinct image from the rest of your competition and help you be more visible to people conducting online search engines.
How do you DIY your SEO strategy
1. Make a list of your search terms
The first step to implement your SEO plan by yourself is to establish your keyword by doing your research on keywords . They might be shorter or longer tails but, ultimately the keywords should be ones you want your website to rank for along with phrases the audience is using to search for related items related to your area of expertise online.
If, for example, you're a design and marketing agency in design and marketing then you'll need to start by creating a list which reads like this:
Agency for marketing
Design agency
Design and Marketing company
High-quality design
Marketing strategy
Key words that you use over the long term may appear to be similar to:
What steps are needed to implement a market strategy?
Best design techniques for email marketing
What are the goals of marketing you'd like to accomplish?
Marketing strategies of various kinds that you can employ
These are only a few instances. One of the first things you have to identify is to pinpoint your areas of specialization and build on that.
I would also recommend talking to your sales team to see the questions your potential customers have about, and the issues they're saying they require help to solve, which will inform your list of keywords and much more.
Be sure to check your rankings in a way so that you know which terms to focus on, and don't forget to examine your competition's rankings, too. This will provide you with an idea of any regions that were not being considered, to help you target them and seize the benefit.
2. Establish or create pillar pages
Pillar websites are designed to serve as a single-source of specific information about a particular region, and will link to the key words you are searching for. These pages are generally bigger, as they do not make a mess and cover as wide a area as they can.
They are in existence which need to be updated or you'll have to design them. While creating or updating your webpages be sure to explore diverse areas of your topic.
Let's say you're creating an web page that includes the word "marketing technique".
It's crucial to think about what you need to accomplish to bring your strategy together, the objectives that a strategy could help you achieve, various methods and strategies in a plan as well as how to gauge the success of your plan, as well as what you can do with the strategy.
For each keyword or word you want to rank for, You'll need a pillar page. Therefore, if you've made reference to that word within your article, you can hyperlink to the page on pillars, which can increase the content's ability to be ranked for the word.
3. Find duplicate content, broken links
If you've been composing blog posts at random it is likely that you've got many duplicate and outdated content and maybe even unfinished pages. You must fix the issues so that your blog is able to rank well, as they could work against your site.
A spreadsheet should be created that lists each keyword as well as blog posts with a connection to that keyword in a certain manner. If you have a large amount of blog content You may need to add subgroups to each search phrase. Take a look at the image below to see what I'm discussing.
This can help you manage your activities so that you know what blog posts stand out the most like others.
Also, make sure to create an additional spreadsheet to store any broken links you encounter when doing this research so that it is simple to remove and redirect.
4. Make updates and redirects
After you've completed your spreadsheet, go through identical blog articles attentively. If there are any that seem repetitive or reiterating the same ideas, transfer older or less effective blog articles over to the higher-quality, modern sites.
Also, it will help reduce self-competing content (yes it is possible that your content could be competing with other content in search rankings) It will also ensure that you are ranked on websites with keywords that are appropriate.
It's also an excellent opportunity to update any blog content that doesn't require any changes, but would benefit from additional content or be refreshed.
In the event that you're planning to preserve the pages you've created, it's important to make sure they have relevant keywords that are used in them and they are updated with the most the minute information.
5. Link to the pages of foundational content
When your blog has been free of duplicate content and all clutter removed and broken links are removed Now is the time to look through your pages and verify that the appropriate links are back to your the pillar pages .
Check your subgroupings and as well in the links that are listed beneath them.
Now, suppose that there are three blog posts with a connection to your marketing strategy as well as marketing via email . Review each article and include a link on your marketing strategy pillar page, using "marketing tactics" as an anchor text.
6. Make a linkage strategy to move forward
It is important to ensure that you're adhering to this method to all new blog posts that you write. At the end of the day, you've endured the rigors of updating past content, but one of the things that could cause damage is if you don't adhere to your plan.
I'm sure I've talked about spreadsheets many times, but they are the best option in this method. They'll help you finish each step including this. It is suggested to list every key word on your list, then in the subsequent column, you should list the posts is assigned to them.
It doesn't hurt to also add a variety of anchor terms or long-tail keyword phrases that can be utilized for each also.
If you can outline which pillar post has been linked to which keyword(s) You'll be able to make sure that all team members on the same page as well as provide a quick checklist to reference when you're reviewing and editing your future blog post content.
Also, it helps to be aware of SEO in the forefront of your head as you create your website article.
7. Be sure to keep track of your results
Be sure to check on the progress your strategy is working each quarter and every month. You'll want to indicate whether your website is beginning to appear higher on Google's search results or is it inactive that can assist you to locate any problems.
There are software programs for free such as Moz or Google, and you may conduct a search using the terms you select periodically to determine the frequency at which your posts are popping in the results.
Naturally, if you're trying to figure out how to keep track of your data but do not wish to invest in the SEO software similar to Moz If so, I've one closing word for you, and it's one we've heard many times recently: spreadsheets.
SEO isn't required to cost you a fortune
It is essential to implement an SEO strategy is crucial for businesses who want to be quickly found online by consumers. The hiring of an external SEO specialist can be expensive however it's not necessary.
Moving your SEO effort toward the inside while following the guidelines above it is possible to start your blog and get it operational and ensure that your blog's most relevant content starts to rank as well. It will continue to increase as time goes by.
The fundamental steps are as follows:
Making a list of keywords
creating pillar pages or, if you have a page that you are able to use changing existing content to be the pillar page
Scoping out duplicate content
The process involves refreshing old and outdated content, and establishing redirects to other content
Seeding links to the web pages of your cluster by the pages of your pillars
Establishing an effective link strategy
And, of course keep the track of your progress.
Easy-peasy.
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