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How To Create A Promo Video For Your Online Course

Jun 13, 2024

The strategy that will work best for your program will depend on the content of the program as well as your intended audience, however regardless of who wants to enroll in your class, there's an aspect that can benefit your marketing campaign and that's video marketing. Video marketing is among the most effective ways to reach out and engage to people who are online.

If you're brand not a professional at videography, it may appear out of reach--but don't worry! With the right tools, as well as some help it's possible to create videos that are in line with your plan and grab interest from the viewers you want to attract. First, let's look at what video marketing actually is and how it's now a highly effective method.

     What's the goal for marketing using video?

Videos are used as marketing tools. You can use to promote your company. That's it! It's extremely easy and powerful. It's extremely easy and efficient. Video promo is a kind of video designed to promote a particular occasion, item for example, the event you are offering, or, in this case, online classes. A majority of promotional videos are very short (ours tend to be about 15 seconds long) and have just one goal in mind to register new students as an example.

In truth, it's nothing new to make use of videos for marketing. Videos have been utilized for a long time by a variety of people. One feature that makes the marketing industry stand out has nothing to do with new technology in video; its social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the popular social media sites that offer the most (relatively) new method of individuals to exchange ideas while staying connected. As all of social media sites are available through apps that are downloaded for mobile phones and tablets, they have accessibility to them at any moment and at any location. Courses can stay in constant communication with your target group.

     What's changed in the world that is social media? how do you market via videos?

In addition to revolutionizing the ways people interact with one another, the internet is also changing how you interact with the members of your course's target student population. Contrary to radio and television it is not inactive. Furthermore, the amount of viewers that video marketing with social media can capacity to get to is huge. Take this for instance:

     Are the rewards of video marketing greater value than the effort and time spent to produce it?

The simple answer is"yes. For the complete answer Let's look first at the reasons why your courses' target audience may be the ideal target audience for marketing videos.

  • When you make videos that contain high-quality content, you will build a connection to your audience's intended viewers. Videos can be a fantastic way to highlight brand attributes that are a hit with the audience. People who watch your videos may think that they have improved their understanding of the business they would if they were to read the same content in written form. This is crucial for an educational course that is intended to help expand the reach of your company.
  • Videos are much easier to read as opposed to text. Because they provide the viewer with a visual component that they are able to focus on, videos marketing can communicate your message in an simple way, that blends the visual and sound components, making the video memorable.
  • Utilizing video marketing may boost the chance that viewers will purchase the products being offered which means that they will be more likely to register to your course online.

But, since engaging with your target viewers is the main goal of marketing through video. it is crucial to examine the details of marketing using video in order to determine the most effective approach to achieving engagement. The bottom line is that at the conclusion of the day you can't build an emotional connection with those who do not view the content that you've made. Below are a few methods that video marketing may add an added value to your marketing campaign by making your video contents available to a greater number of users:

  • People love sharing the content that they enjoy through social networks. Videos are an easy way to share the message. If you're able to create video content that is useful to your target people, they'll more likely to refer your videos to family members and friends and also to professional networks. Additionally, they'll be much more likely to sign up for the online course.
  • Since video marketing doesn't need the purchase of expensive equipment, or an extensive editing process, they can serve to promote live marketing (it's easier to make videos than blog posts!). It might be surprising to learn that you can make promotional videos that is posted on the internet in a matter of a few seconds (not hours) which allows you to make videos that encourage advertising that's relevant, interesting, memorable and enjoyable. This results in content which people are happy to share on social media and share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

In addition to the advantages of video marketing have been discussed previously, there's a important factor to consider when adding videos in your school's marketing method is great: relevance.

Since technology has evolved through the years, companies must keep pace with technology to remain relevant in the eyes of their customers. The latest in video marketing is the next step in a lengthy series of technological advances as well as tactics for marketing. In fact, Cisco predicts that video content will account for 69% of consumer traffic on the internet in 2017. Nielsen estimate that 64% marketers experts think that video content will be an integral to their marketing strategies.

These are my steps when putting together promotional videos:

     HTML1 Step 1 1. PLAN    

It's essential to get an idea of what you're hoping to accomplish prior to investing any time producing your video.

  • Discover the motivation behind your film. What are you hoping viewers would learn after watching the film? Keep a record of it! It is important to detangle your thoughts prior to proceeding
  • What kind of information do you need for the video? Include specific pictures or videos that you'd like included.
  • What type of content do you want to include? Include specific promotional, event information, coupons, or a call-to-action.

     STEP 2: PRODUCE    

It is the place where most people get stuck because insufficient tech knowledge. However, you do not really require tech skills any more! We create all of our promotional videos on our smartphones.

  • Choose the best place to film the video. Utilize one of our preferred applications to create stunning videos in five minutes. The best five iPhone video apps include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Certain are free, while certain are free. Many of them come with templates, so there's no need to "design" constantly. If you're technically proficient, think about Flipagram first as it's a basic slideshow.
  • Upload your photos and text to the application you'd want to use. It is required to use your own photos or images you own the rights to use. Do not steal images from Google!
  • Want music? Certain apps come with built-in music beds. These beds produce amazing audio for your videos. Make sure you are aware that a majority of the songs that are in the iTunes library come with copyrights. You could face penalties if you embed these tracks in your videos but have not having a license to make use of the video. (i.e. you may be sued, your sound could be censored, and your music could be banned from certain social media platforms (ahhh!) My preferred place to buy tracks or music is the Audio Jungle.
  • When you're done you can save the video on your camera roll or upload directly to the application.

Be sure to plan to post your video on Instagram you should ensure that the video is three to sixty minutes. Remember that the attention span of people can be short... Thus, ensure that your post is shorter.

Also, if you want your video to be viewed across any device, make sure you adhere to a square cut clip. So, no one needs a switch on their mobile to play the video.

Below is a short sample video for promoting an online course I uploaded with Instagram (about 15 seconds long):

Course Promo Video Example

     HTML1 STEP 3: PROMOTE    

  • Upload your video on your social media sites and include a couple of lines of text as well as a link. Let your followers know what to do. (i.e. increase the impact of the video's call-to-action)
  • Upload the video to your YouTube channel and then include it in your blog posts, or guest blog posts from other bloggers.
  • Include the video in your marketing emails.

Are you able to produce promotional videos to help promote your online class?

Promo videos have proven to be an effective method to improve the number of students enrolled in courses. If you use the tools that we have mentioned, they're more simple than you think. Check them out and watch your engagement with social media skyrocket!

If you're concerned regarding creating an advertisement video for an online class, please share them with us by commenting in the area below. Take my video plan worksheet to help you with planning and making the next one!

Julie Ball is the Founder of Grow Web Marketing, a company that helps women entrepreneurs in building their business as well as marketing their brand. If you want to learn how to make video content of high-quality for your business but without spending an arm and a leg, take to the class she provides Easy Video Marketing for Small Businesses.

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