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How to Create a Loyalty program using the WordPress platform (7 Strategies)

Jul 8, 2023

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One of the easiest methods to increase your customers' retention is to develop the loyalty program. But, it's time consuming. Plus, if you're not technologically proficient and don't know where to begin.

It's a breeze to create a loyalty program through WordPress. You are able to create various levels of program, create an points system that offers discounts to the most valuable customers, and more.

In this blog, we'll take a closer look at loyalty programs and look at the tools required to build one. We'll then look at seven methods to develop a loyalty program with WordPress. Let's get rolling!

An introduction to loyalty programs

  • Reward new members for signing to create an account.
  • Reward existing members for renewing a membership
  • Give students perks if they successfully complete the course or who earn over a quiz score over a certain threshold
  • Rewards customers who have returned and make another purchase

That sort of thing.

Regarding the second method, one popular approach is to allow shoppers to earn points for each purchase.

Rewards may include a variety of different items. These could be free goods or early access to sales, exclusive coupons or badges. or anything else you could think up.

When you boil it down, rewarding visitors gives them incentives to purchase, renew a plan and/or join.

Also, loyalty programs yield a profit.

For example, you might make fun competitions and games in order to offer clients the chance to earn additional points. That way, you'll be able to differentiate your company from your rivals.

But not only that, rewarding loyal shoppers shows your appreciation for customer service. It's a great way to say thank you and to show appreciation. In the end, you'll be better equipped to maintain strong customer relationships.

The Tools You'll Need to Create a Loyalty Program

Before you start Here are some easy-to-use instruments you can employ to set up your loyalty programme quickly and easily.

WordPress

WordPress is an open source content management system (CMS) perfect to create and publish media.

Since it's easy to use, it also happens to be the most used CMS worldwide. You can install WordPress yourself for free.

After you've had WordPress set up You can then make use of it to build your own business-related website (and a loyalty program). Because WordPress can be extremely adaptable allows you to include blogs as well as landing pages, digital images, digital files coupons, and a bunch more.

After you install WordPress, you can make use of plugins to enhance your website's capabilities.

is the most common method of establishing and running a loyalty program on WordPress. It's quick and easy.

MyCred

MyCred is a game-based plugin that integrates seamlessly with . It lets you create an incentive program based on points that's guaranteed to delight and be a hit with the audience.

How to create a Loyalty program using WordPress (7 Strategies)

Now that you've got all the tools you need to create a successful loyalty program, let's look at seven easy (but powerful) methods to build an incentive program for customers with WordPress!

1. Create Program Levels

One excellent way to design your loyalty program is by using different higher levels. It is referred to as a tiered loyalty program.

There's no reason to be surprised that tiered loyalty programs have become so well-known, as they offer a 1.8-times more ROI (ROI). They also let you to identify and segment your most valuable customers.

Programs that are tied also offer advantages of stimulating the feeling of FOMO that can encourage customers to go for the top levels.

However, it's an excellent option to make your programme accessible to everyone (at at the very least, on the surface). This way, those that aren't able to afford excessively can still join.

Fortunately, with you can design this type of loyalty program structure with ease. To get started it is necessary to establish several membership options.

In this way, customers have the ability to upgrade and upgrade between levels of your program. It is also easy for clients to assess the various levels and benefits.

In this case, for instance, users at the top of your program could receive higher discounts or receive more free products. Lastly, it's a good idea to configure rules to limit access to the content of your site:

It is an excellent feature If you are planning to offer exclusive content to your customers like webinars, articles or even courses.

2. Create a Points System

Setting up a points system enables customers to gain recognition and earn rewards for their efforts. While points can be an excellent option, you could also want to award customers with rank badges, badges and many more.

One reason this method is effective is that it makes your event more interesting and fun. In particular, you could create leader boards where members can show off how many points they've received.

Plus, there are many possible actions that could earn points on your site. You could, for instance, award points when a new membership is created or when an existing member renews.

3. Create the Referral Program

In addition, it lets you to establish intimate and lasting relationships with your members. For you to start the referral system, it's best to sign up with a service like Easy Affiliate:

Once the software is installed, you'll be able to utilize Easy Affiliate to generate referral URLs for your participants. This way, they can send their customized affiliate URL to their referrers as well as monitor who makes a purchase or joins the program.

After that, you may offer members a commission, or a fixed rate fee for each successful referral:

If you're rewarded members with other methods then you could set the amount to "0". As an example, you could give members coupons, premium content, or loyalty points.

4. Add Webinars to Your program

While you can reward customers with monetary rewards and discounts, you might prefer to provide something unique. In this case, you could set up a tiered loyalty program where your top clients can gain access to premium material.

If that's the case you should consider webinars as one of the most entertaining forms of content that you can give away. This format provides you with a chance to educate and motivate your viewers. Additionally, the live-in-person nature of webinars can allow you to form more personal bonds with your audience.

Furthermore, it's a very flexible plan. Since you decide the time, date, and other details, you'll be able to go with the option that works best for you. For instance, if you're a social media influencer with a 9-5 job You might want to do to have a live Q&A during the weekend:

On the other hand, if you're an industry expert You may want to host conferences as well. In this scenario, you could record your video in order to be accessible at any time of all hours of the day. This makes it more convenient for your customers.

5. Start a Podcast for Members Only

Podcasts have grown rapidly in recent time. For instance, 82 million people listened to a podcast by 2021. What's more, this figure is expected to reach 100 million in 2024.

Thus, a podcast can make a wonderful addition to your loyalty program. By enabling it, you can make the program so that the most loyal customers gain access to exclusive audio material.

It's a plugin for free which allows you to streamline the whole subscriber management procedure and create a thriving community. In particular, you could create a loyalty program that will ensure that, when customers sign to join, they'll be added to your podcast as an individual subscriber.

6. We offer VIP deals

The non-monetary reward can be very productive, but you could prefer offering financial incentives to encourage customers to join your loyalty program. If paying out a commission isn't possible for your business it is possible to provide exclusive VIP offers:

In addition, in order to keep customers active, you may hand out discounts when they earn an number of points. Alternatively, you can reward customers for progressing into the next level of your program.

7. Create the Resource Library

A resource library can be a fantastic option to store and organize lots of resources for your users. If the content you have is easy to find, access, and view, this creates an excellent user experience (UX).

For instance, you may want to compile digital materials like eBooks, webinar recordings blogs, recipe posts, recipes, checklists, guides, and many more. In this way, when your customers log into their accounts they will be able quickly and easily to link with your sources:

In order to begin, you'll need to create a customized website using WordPress. This will function as the hub for your loyalty program members, containing all of the necessary information.

Conclusion

For a quick recap, here's how you can create an incentive program to reward your customers using WordPress:

  1. Install a points-based system using MyCred.
  2. Create a referral program using Simple Affiliate.
  3. Include webinars in your schedule.
  4. Make a podcast for members only.
  5. Offer VIP deals.
  6. Start a library for resources.

Do you have any questions regarding how you can create a loyalty program with WordPress? Let us know by commenting below!