How to Consistently Generate Leads for Coaches -
How are you doing getting leads?
This is a struggle for many coaches that I have spoken to.
Coach I'm sure you love your work.
You know you're making a significant difference in the lives of people.
If only you could get constant flow of new clients... it could be incredible!
Well, that's the topic I'm talking about today.
The ability to consistently attract clients comes down to having three things that are in place:
An attractive Lead Magnet
The best way to draw the attention of your Lead Magnet
An option to enroll prospects who were the Lead Magnet into your coaching packages
Three things.
Lead Magnet
A Lead Magnet is a cost-free or low-cost promotion that's
People love it so much that they want it
Highly valuable, so you show your knowledge
Designed to make them want your core offer after they have consumed it
I'm not going to talk about the process of creating an effective Lead Magnet in this article. There's plenty of material available on this topic.
Most coaches I've spoken to don't have a Lead Magnet.
Clients are found via word-of-mouth.
The power of word-of-mouth is incredible However, it's not 100% reliable.
Without a Lead Magnet you cannot expect an ongoing flow of clients.
Attention!
When you've created an Lead Magnet it is important to get people to be aware of it.
There are just three methods you could accomplish this.
Paid ads
Partner
Organic
Paid ads is about paying Meta/Facebook/Instagram, Google/YouTube, TikTok, LinkedIn, X, or other online platforms to run your ads to relevant audiences on their site.
Paid aids are great because you can get started instantly, and you can do a lot of experimentation.
However, the downside is that at when you stop payment to them, flow of lead stops.
Also, you'll be paying for your ads regardless of whether you generate any revenue or not.
and it could be costly.
The days when you were able to run ads straight to your page to buy at your site are long gone.
You must be smart about what the Lead Magnet is, and then how to enroll people into the coaching program, to make the numbers be effective.
You can however start right now, with a little of dollars. $5 a day will typically suffice to get going.
Partners is the place to meet someone that has your Dream Client as part of their audience, and they're willing to share Your Lead Magnet to their followers, in exchange for part of the profits.
Partners are also known as ambassadors, affiliates JVs, referral partners, influencer marketing, and other fancy names. The concept is the same.
The best part is that you're able to pay your fellow workers, not huge faceless companies that will never let you talk to a human and are ruled by three letter agencies.
In general, you only make payments based on the performance. If you don't make money, you don't pay the partners any money either.
However you can, but if they're constantly promoting for you and they aren't making any profit it's likely that they'll stop in the near future.
It's also much safer.
There's a downside to this, as you have to cultivate the relationships with your partners as well as adapt to their schedules.
The majority of serious partners have their promotional calendar all planned out. It may take several months before you are able to get onto their calendar.
It is also possible to end up paying a pretty hefty chunk of revenue to your partners.
The range can go between 10% up to more than 150% commission dependent on the place it is in the funnel that the offer is as well as the amount it will cost as well as how much effort goes into delivering on your part.
If you are a coach and have live coaching 20 percent is typical.
For courses with no live component, a 50% is very common.
If you're looking to purchase a Lead Magnet, you can go North of 100% in order to get that placed in front of more potential customers as you're familiar with the math and know you'll make the same amount back from the Core Offer.
Organic is where you post content to social media or to your website and let the algorithms to bring you views.
The best part is that it's not costing you any money.
Additionally, you'll continue to see new visitors and views even after you stop posting any new information.
That is to say, you are putting in the effort now, and the results will be there over the years to be.
It's a disadvantage that is a long time for the build-up, and there'll be a long period that will require a lot of effort and little or no progress.
It also takes a lot of time, and you have to learn the algorithms to take part in the game for views.
Your Lead Magnet in the form of a Content Upgrade on your blog posts, and through Handraisers in your social media content.
Enrollment Mechanism
You now have a Lead Magnet, and now you have a way to get it to the attention of others.
The next step is enrolling people into your coaching programs.
There are a variety of ways to achieve this are:
Conversations about enrollment
Chat-based sales
Sales pages
In Enrollment Conversations In enrollment conversations, you receive prospects in a conversation, be it by video or telephone as you guide them through the process which ends up with them enrolling in your program.
It is important to present these calls as a value call and not as an attempt to sell. The call must be a conversation that people will gain benefit from.
Sell through chat is a method of guiding prospects through essentially the same process as on a call however, you conduct it over direct messages on Instagram, X, Messenger and text messages, as well as email.
Sell via chat can be a huge success it is a great way to avoid having to coordinate your schedule with prospects, and you are able to avoid no-shows that can be an issue for salespeople selling via calls.
With an sales page you write copy that gets people to enroll in your coaching program. This requires you to learn how to write your own copy or learn how to convince AI to create excellent copy for you however, it doesn't usually do the trick if your coaching program costs more than $2000.
The simplest approach to begin most likely is to enroll in Conversations.
It allows you to be adaptable in your approach and you'll gain a lot when you talk to prospective clients How do they feel and what's their goal, which language they speak and what obstacles they face towards achieving what they desire, and which languages they speak about all of these things.
This is a valuable resource for the future of your marketing.
After you've built this system the process of acquiring new leads every day and new clients every week will be easy.
-
PS. If you're searching for the right place to set up your company, or seeking help to grow your coaching business, this is the kind of thing we can help you with at .