How to Build Relationships with Your Customers Through Storytelling
The moment someone shares a story that really stays in your head for a long time after the event, that's the power of storytelling. Research has shown that people are drawn to a good story because it's how we connect with one another. With how digital the world is becoming, it's all the more challenging to connect. But storytelling is still able to hold the utmost importance in establishing relationships with others.
That's where storytelling can be utilized to benefit your business. If you're thinking of selling your goods It's natural to think it's best to talk only about the products on your site. While that's obviously an important aspect of online selling however, it's not what will sell the customers to your brand. Your website might be great in describing your products but it's often not enough for customers to 'buy-in with your company. The benefit of establishing the relationship you have with your customers could be much more powerful than you think, and a good tale can get you there.
Story Telling is a Powerful tool for Selling Software Online
Companies that sell software online could increase sales by creating a compelling story and making an actual connection with potential customers. How? People will spend more money on products and services on the internet that make them feel good with their interactions and connections to the business. Creating a connection by sharing a story of your brand on your website can help foster those feelings, and boost the sales.
If you're thinking if you have a story to share, the answer is a unquestionable yes. Each company has its own tale to tell. Find out the answers to these questions and you'll be well on the path:
- How did you get the concept the business was based upon in the first place?
- What was your process for deciding regarding the name of the firm?
- How did you get where you are today?
- Do you have a reason why you are passionate about your work?
A good story will cultivate positive relationships with prospective clients, which will result in increased conversionand an increased belief in loyalty. This is which forms the basis of long-lasting relationship with customers. The most effective stories entertain tell, educate, and give value for potential customers.
For instance the firm Marketo. Their ground-breaking marketing platform has performed well, and they have a good story to boot. On Marketo's site they discuss how "Marketo is now a leader in marketing automation however, at the heart we are a company for marketers that is, by marketers. Each day, we get up thinking about how we can improve the lives of the marketers around us." It is evident that Marketo does not go around and about about how awesome their software is, but delivers an account of the fact that they have always had their customers in mind.
Stories to Share to Make Connections with Customers
Stories are what makes your business people-centered. These are the things that make your business unique. Let those stories speak for your company.
Marketo is able to do this by speaking about prioritizing their customers. Notice how they don't just talk about their general customers and their general customers, but are specific to address the people who they target. Are you having trouble creating your own story? Contact your existing customers! Here are a few suggestions to help you get started:
- What do you do better that other businesses in the business niche?
- What are they most excited about in your company?
- What do they think of the company's image to other people?
- What made them want to find you first?
Turn their answers into stories that create connections with new customers.
Engage with your customers through Images and Videos
There's a saying that goes, "A picture is worth more than a thousand words." The customers love looking at photos that give an impression of your business, its nature, and what makes them different from other companies. Images give them a look into your business.
Use imagery to share the values of your business. Your focus should be on your client and the relationship that you establish with them. If you talk about the things you appreciate at your company You inform the buyer not only what they're purchasing, but who is the company they're buying from.
It is also possible to tell the story of your business through videos. Showcase the human side of your business and allow your clients to see a face behind the company they're purchasing from. Because of how popular videos have become, adding it to the collection of your business's story could be a great option.
Let Your Customers Tell Their Success Stories
If your clients leave feedback talking about how your product is a hit for them, you need to publish these testimonials on your website.
Giving testimonials from customers and sharing the story of a client are excellent (and simple) methods to advertise your business. It allows potential buyers to gain knowledge from past customers. With over 80 percent of customers seeking out opinions as they decide to purchase Why not offer them an honest opinion from your clients who are happy? These testimonials can inspire others to tell their own stories and also help build a greater trust between your company and the individual who told the tale.
For these testimonials from customers check out your online reviews or speak to your sales staff to obtain names of happy customers who may be willing to talk about their experiences. It is possible to ask them to compose a review themselves and then take it one step further. Talk to your customer about how they were able to benefit from the product or service you offer and then create a case study that new customers will be able to read as they make their buying decision while visiting your site.
Detailed customer stories can help create a sense of belonging in your company. Be sure to have the customers' permission to publish their stories.
It's valuable to share meaningful content with potential and current customers. Telling a captivating, relevant engaging tale is an effective marketing technique you can use to aid your business in growing. So make your story one that is inspiring and inspire your clients.
