How to Become an Online Parenting Coach

Dec 14, 2023

Raising kids is the hardest task you'll ever have to do. Or so people say.

But what if every parent had a parenting coach at their side to help parents overcome challenges, get over challenges, and become better parents?

If you feel you have the skills to be a coach for parents, you can start a company that helps families understand how to implement various parenting strategies and make steps towards building happier, healthier connections to their children.

Here's what you need to know about how to be a parenting coach with tips for how to start your own business from scratch as well as the best examples of parenting coaches who have succeeded.

Continue or go ahead

How can you become a parent coach

If you'd like to know how to become a parent coach, there's a few steps you need to follow before beginning to practice.

These are the fundamentals of how to become a parenting coach:

  • You can get a parenting coach certification: To be a successful and effective coaching parent, it's a great idea to get the parenting coach's certification or a qualification that will help you establish trust with your clients and boost your confidence whenever you meet with new clients.

Here are the specifics This is a thorough review of how you can become an expert in parenting, as well as solutions to the most popular parenting queries.

7 top types of coaching for parents

Within the parenting coach profession there are a range of various niches and areas of expertise to select from. A significant part of learning to become a parent coach involves deciding on the kind of parent coach you would like to become and who exactly you can assist.

Here are seven instances of niches for parenting coaches that to consider:

  • Divorce coaching: These coaches for parenting specialize in helping families through divorce, with emphasis in helping parents deal with their emotions and talk to their children.
  • Coaching for stress: A lot of parents experience stress, and it can affect how they parent their children. Coaching for parents who are specialized in stress coaching can help parents to find ways to cope with stress as well as manage their moods.
  • Nutrition coaching: Some coaching coaches for parents focus on assisting parents to make educated decisions about child nutrition in order to help improve children's physical and mental health through their diet.
  • ADHD coaching For parents of children suffering from ADHD, parenting coaches with a specialization in ADHD coaching can help with implementing specific learning techniques and methods to increase concentration, and more.
  • Coaching for parenting: Parents may also decide to specialize in birth coaching and support parents before and directly after having their child and also with sleep coaching as well as feeding and finding balance.
  • Communication coaching: Although communication is a key part of all parenting coaching, communication coaching focuses on helping parents develop their communication skills through many different strategies, like conflict resolution as well as establishing boundaries for their children.
  • Coaching for co-parenting: Families in co-parenting relationships can benefit from parenting coaches that specialize in helping co-parents navigate the various challenges associated with parenting.

The kind of coaching for parents that is right for you is based on many factors such as your prior experiences, your interests, as well as education. For help it, talk with parenting coaches you admire to learn more about their job and specific areas of focus.

What is the difference between a life coach as opposed to an adult coach?

The focus of a parenting coach is aiding parents to understand, discover the various parenting methods and models. A parenting coach might help families with:

  • Sleep coaching
  • Potty education
  • Solving bullying
  • Conflict resolution
  • Co-parenting

Coaching for parents aims to offer information, assistance, and encouragement parents so that they can find solutions to various problems and create closer relationships to their children.

What skills do you need to meet in order to qualify as a coach for parents?

There aren't any formal requirements or education to become a parenting coach.

Contrary to counseling or therapy parenting coaching does not require any kind of training or training before you start doing it.

This being said that many coaches for parents have some form of education such as:

  • Bachelor's Degree in an area that is related to it: It's common for parenting coaches to have at least a bachelor's degree from related fields that includes social work, education, counseling, and psychology.
  • Parenting coach certification: Many parenting coaches are certified or have a certificate before they can begin working as a parenting coach, whether through an in-person course or an online course.
  • Work experience that is relevant: Work experience within the area of coaching for parents is important for those who want to work as a parent coach, including working as a volunteer or in public or private coaching organizations.

You can start a business-based parenting program today - but if you want to become a confident and reliable coach for clients, it's best to be certified by a reputable parenting coach program, with relevant experience, too.

3 steps to become a parenting coach

Here are 3 tips to help you learn what it takes to be a parenting coach and get an accreditation as a parent coach, even with no prior expertise.

Choose your specialization

If you're considering ways to become a parent coach, it's difficult to determine what kind of qualification or certification program will be the best for you.

The truth is, there are a huge number of different coaching niches for parents - and the certifications for parenting coaches that are going to be suitable for certain people may not suit you.

In order to give your search more focus, start by deciding on the area you'd like to be a specialist in. For example, if you know you want to be a nutrition parenting coach, you should choose a certification in coaching course that includes an emphasis on nutrition.

If you're unsure where to start looking for your particular niche, try writing an outline of these items:

  • Your hobbies and interests
  • Your previous experience
  • Your strengths, skills as well as your education
  • How can you uniquely assist parents

Take a look at the parenting issues that are the ones you're interested in as well as the ones you're frequently asked for advice on by people around you. If you're speaking to friends or family members about similar issues and topics, it's an indication that it's the right niche or specialty for you.

When you actively write down what you're good at and where you have most expertise You can be crystal clear on what route you want to go down with your parenting coach business and build a business that's tailored to your unique strengths and abilities.

Compare parenting coach programs

When you know what specific area of parenting coaching you want to specialize in then you're able to evaluate and compare various parenting coach training programs to determine which one is most suitable for your needs.

There are a few tips to remember during your research:

  • The experience of the program's instructors
  • Program accreditations
  • Course delivery methods e.g. on-site, via the internet, or self-taught
  • Student support and supervision
  • Course duration
  • The certificates and certifications you'll receive
  • Cost to obtain certification

The best program for you will depend on the curriculum, flexibility, and course method of delivery you're seeking. If in doubt contact the coordinator of the program to find out exactly the value you'll receive in return.

Completion of the certification

If you've decided on the parenting coach certificate you'd like to pursue, set aside some time to complete the course take the tests, pass them and get your certification.

You can use your qualifications for marketing on your site or social media pages, as well as your an email footer that gives your business a greater authority and an advantage. If you have a formal qualification, you might be able to be a part of a parenting coach association or organization to assist you in finding clients and professional connections.

Remember, you don't require an accreditation for parenting coaches or qualification before you start coaching - it's completely your choice as to which route you decide to go.

5 of the top parenting coaches qualifications

Qualifiying Coaching institute Certification needs Program length Cost
Parent Coach Certification Training Program Parent coaching institute (PCI)
  • Complete four distance-learning courses
  • 100 coaching hours
  • 2x monthly telephone classes
  • Readings in addition
12 months $5,800
Parenting Coach Certification Jai Institute for Parenting
  • 5 hours of studying every week
  • Video classes every week and written assignments
  • Weekly cohort call
  • Weekly coaching calls for practice
7 month $4500
Conscious Parenting Method Certification Conscious Parenting Institute
  • 8-10 hours of studying each week
  • Weekly group coaching call
  • Practical experience of 4 weeks
  • Final written assessment
5 month $8500
Parenting Coach Accreditation Mindful Kids
  • 3 hours a day per week
  • Complete video lessons
  • A practical internship with two parents
  • 10 page assignment
12 Weeks EUR2,840 (approx $3030)
Parenting Coach Certification Anu Family Services
  • Six hours a week
  • Live virtual classes every week
  • Weekly assignments
  • Bi-weekly teacher mentoring
8 months $3500

gaining practical experience as a parenting coach

Alongside obtaining the right certification or qualification to be an instructor of parenting It's also beneficial to get experience working in the role of a parent coach prior to when you can begin working with clients.

There's a variety of methods to gain experience - here are a few ideas:

  • Get a certification that is practical: Certain parenting coach certifications provide hands-on experience in the qualification, giving you the opportunity to get hands-on experiences prior to starting your own business as a parenting coach. This can be really beneficial particularly if you've no prior experience in coaching, counseling or a related field.
  • Work with acquaintances: If you're beginning your journey as a parenting coach, your initial clients are likely to be families and close friends. Make sure you are clear about your degree of expertise and the fact that you're hoping to test your coaching them so that they know what they're about to get into when you start.
  • Volunteer for an organization volunteering is an efficient way of gaining real-world experience as a parent coach prior to working with clients. An appropriate organization could provide guidance and instruction on the job, which will allow you to gain knowledge as you work.

Four tips to build your parenting coach business

Getting education and expertise as a coach for parents is just the start, when you are looking to master how to become a parenting coach, you also need to learn how to create your business and sell your service. Below are some tips to aid you.

Find your target audience

The initial step in making a business successful is to know who your target audience is.

It's tempting to consider "my intended audience are parents, evidently". It's true. If you're looking to establish a brand that is successful then you must be clear on exactly which parents you want to work with and how you can aid the parents.

As an example, let's say you're an expert in coaching coach for parents who are sleep deprived. In that case, you'll want to target new and expecting parents, not parents of teens, because these are the parents who are going to need and want your assistance.

For help in identifying the right audience for your project, consider these questions:

  • My ideal customer?
  • What are the issues they're experiencing?
  • What are their primary requirements and wants?
  • Which demographics are they? E.g. age range, location, income level
  • What are their attitudes and values?
  • What are they looking for?

Pick a model for your business

Building your company as a parenting coach also includes choosing what you'll offer to your clients - including the kind of model you want to use.

Most parenting coaches start out offering private 1:1 coaching sessions to their clients. As an example, a parent coach might charge a fixed price for a 90-minute online sessions with parents.

While this may be the easiest way to begin your parenting coaching business, it's not the only way to make money as a coach for parents. Also, it's not the least expensive option. Why? Because when you're working 1:1 with your clients, there's a limit on how many parents you're able to assist and how much you'll make from coaching.

Here are 3 other business models to consider instead:

  • Group coaching A lot of parents struggle with similar issues, so group coaching could be a hugely beneficial method for parenting training, offering you the chance to help many parents as well as introduce an element of socialization in your coaching service too.

There's no one right or wrong approach to offering your services as a parenting coach as you can add in additional services or products as you go. If, for instance, you've earned your name as a parent coach it's possible to include a membership product to open up a new source of income for your business.

Build your network as coach

The process of starting a business as a parenting coach is a lot easier to start if you build a list of connections. A lot of parenting coaches' businesses operate on word-of-mouth advertising and referrals - but there are a myriad of strategies you can use to increase your brand awareness and get your message to the right people.

Here are a few ways to test:

Network with parenting professionals

Meet other professionals in your niche to grow your parent coaching business. This includes educators, counselors instructors, trainers, industry experts and many more.

It is possible to build your networks both physically as well as online. This includes:

  • Events in the industry
  • Conferences
  • Webinars
  • Social media

Do not be afraid to ask hello to people - they are eager to get in touch to you. It's a the matter of opening up and establishing a connection.

Work with other brands

If you're online coaching, you can cast your net further and concentrate on increasing your connections through collaborations with other brands. This not only gives you access to a broad selection of fascinating people within your field, but it could also help you generate prospects for your business.

Here are some ideas to collaborate:

  • Podcast guests: Look for podcasts that fit your field and talk to producers or hosts for an opportunity to become a guest. Make sure you show your value to the table - including your experience, expertise as well as your interests.
  • Guest blogs and articles: You can search for websites or blogs that are a part of your ideal audience. You can offer the possibility of writing a guest blog for them to show off your credibility and create more awareness for your brand.
  • Social media takeovers: If you're looking to grow your social media and reach out to new audiences, consider hosting a social media takeover by involving a relevant company, influential person, or fellow parenting coach. This is a really fun approach to grow your following and increase your fans in the process.

Make use of your network

Don't undervalue the value of your existing connections and past clients to level up your company - stay in touch and maintain those relationships to generate more leads down the line.

When you've built a customer base and have a loyal customer base, it's possible to request reviews and testimonials to make use of as social proof on your social media and website to help build confidence with potential clients. when they are able to hear about the successes from your past clients, they're more likely to decide to try your services for themselves.

Make sure you understand the purpose of your work

The trick to advertising your brand, whether it's an individual business or a global organization - is being clear about your brand mission.

Your brand's mission statement communicates your purpose, objectives and the goals you want to achieve as a parenting coach.

  • What do you want to assist parents?
  • What is the reason you're taking on the job you're currently doing?
  • What do you want to achieve?

If you have clearly defined messages and an established an understanding of your values and motivations, you can speak directly to your target audience online. No matter what you do, you can always come back to this core message when you market.

This is an illustration

Crystal Haitsma's coaching company is built upon the simple premise of "Helping parents to raise calm, confident kids that you enjoy being around".

Four examples of effective parenting coaches

Are you ready to get inspired on your quest to be a parenting coach? Take a look at these four examples of online parenting coaches who built their businesses out of the ground up.

          Excellent Inside

Psychotherapist Dr. Becky Kennedy built a parent coaching business that sold digital items that include a bestseller book podcast as well as online courses. Good Inside, her brand Good Inside offers membership subscriptions for parents, offering a variety of parenting workshops and courses on everything from potty training to conquering problem behaviors.

          Michelle Gambs

Over the course of 20 years, parents coach Psychotherapist and coach for parents, Michelle Gambs wrote a book "Stay Away From Option D' to help parents recognize that it is okay to not be flawless. She then turned her expertise into a podcast, YouTube channel and 4-week course for parents. Her philosophies? "I have never claimed it would be simple, I said only that it could be worthwhile." ."

          Parent Hope Project

The Parent Hope Project is a social enterprise designed by parents for the purpose of helping them develop confidence and restore their confidence to support their children's mental health and wellbeing. Created by Dr. Jenny Brown, the Parent Hope Project offers online coaching to parents along with professional-level coaching courses to those who want to learn how to become a parent coach themselves.

          Consciousness Academy

Coach and author Rhonda Victoor helps parents learn to be mindful and conscious parents and continue to grow as individuals, including lessons on how to cultivate curiosity, how to deal with advice from other people, and how to cultivate the presence of parents. Victoor also serves as an expert speaker and leader and communications coach.

Are you ready to discover how to become a parenting coach?

There's a better way than ever to learn how to become a parent coach and begin your own parenting coach business. From online coaching, to memberships and products that are digital There are a variety of options to make income from your experience as well as help parents.

If you're eager to get started, test without cost to discover what you can accomplish.