How TCommerce aid Tongue-Tied School raise funds to support charitable causes
Within Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS will assist dentists recognize and treat lip and tongue relationships.
The path, which was triggered due to the birth of his twins in 2014, resulted in the formation of Tongue-Tied Academy as a platform devoted to solving an issue that is widespread but not well-known.
The program was launched in 2020, the program has had over 1,500 students enrolled and the program has donated all the earnings to local and international charities.
That's how he came up with his online business for courses, as well as how TCommerce has helped him boost his growth.
Skip ahead:
- He found his niche
- He signed up using
- He streamlined the checkout process using TCommerce.
- He was the one who drove cash through charities
- He introduced different variations of his course
- He designed a straightforward customer experience
- The definition of success for himself
He found his niche
While his daughters were still infants and he realized they were tied to their tongues that were affecting the ability of nursing. After finding a dentist, he was able to perform a laser treatment to the tie on their tongues, allowing nurses to feed better. "The dentist suggested that I be on the lookout for tongue tie issues in youngsters because it's more frequent than most people think; approximately one-fourth of children have at least one" Baxter tells .
In the meantime, many people were to ask him his thoughts on the relationship between lips and tongues. In search of more information the dentist poured his time into each course and publication about the subject, but realized that there was not much information available. Following that the procedure was completed, he could apply the procedure using lasers. After providing assistance to patients, he was able to answer mom's questions, Baxter decided to create blog posts about it. Many individuals contacted Baxter to ask for his advice, which eventually led him to publish and write his book, Tongue Tied, in 2018. "People have read the book, but were interested in knowing more about the subject," says Baxter.
The next step was to design an online academy of his own . In the year 2020, after the dental clinic closed due to an outbreak, He had already written the more than 200-page course script. Then, he hired a film crew to film his flagship course, which lasted for 25 hours when the dental clinic was shut.
He signed up
Central to Tongue-Tied Academy's success is the relationship it has with offering a seamless platform for the delivery of courses.
"What's positive about it is that it allows me to arrange lessons into modules." Baxter shares.
By using this program, he was able to provide his knowledge in chunks that are bite-sized and added quizzes to the end of each module. Additionally, he adds chapters from his book into the application. "I like that lets me incorporate different types of material in the lesson instead of just video," he reveals.
He's a huge fan of the feature that allows him to automatically generate a certificate for his students. "I don't have to do any of the work for my course in a day apart from responding to the discussion questions since everything is completely automated," He says.
He simplified the checkout process through TCommerce
The switch to TCommerce after switching instead of Stripe was instrumental in optimizing the checkout experience for the students of Tongue-Tied Academy. Baxter believes that TCommerce's use has resulted in a loss of revenue. However, since moving away from Stripe integration the process of checkout is now more efficient, as per Baxter.
The company supports a range of payment methods such as Apple Pay and Google Pay, Baxter says that TCommerce facilitates transactions in a seamless manner, providing accessibility and convenience for all users.
"You have the option of clicking on a button and use your facial ID to pay for a course" says Baxter. "It's an a lot simpler instead of putting all your data into the form of a ."
"I am not even thinking about the process because it's so simple," he says. " Payments takes care of everything and the money just is deposited into the bank account ."
Baxter is planning to launch an upgraded version of his flagship course later this year. Baxter plans on using the order bump feature to allow users to purchase additional courses for a reduced price, without slowing down the checkout procedure.
He drove impact through charitable causes.
Once the money lands in the bank account, the person who banked it will donate 100 percent of his income to charitable organizations.
From assisting clean water projects in Africa in addition to Asia in support of rehabilitation efforts, and also to stop the trafficking of human beings, Baxter's dedication to community welfare is a great illustration of the Academy's bigger goal of providing social aid. "I do not require anything more," he says. "We own a house We have a car and we're good ."
"If I am able to assist the child who couldn't take a feed or who is suffering from colic and experiencing difficulties this is a great thing," he continues.
He has launched various variations of his class
Recognizing diverse needs within the public, Baxter launched a condensed version of his course which is specifically designed for professionals such as speech therapists and lactation consultants. This LITE Version course, priced at $495, is an in-depth, yet thorough analysis of the topic and accommodates the needs of a wider range of students.
Every one of his classes is a perpetually updated format so students can join at any time they wish. "Teaching the course online makes it as simple and accessible," he says.
Plus, the courses offer American Dental Association-approved continuing education credits. "We have an approved CE provider. That means you are able to apply the credits towards your dental license," Baxter explains.
The most expensive course is $2600, the course's content, when paired with CE certification enables students to understand the value.
He created a simple customer experience
In spite of his successes, Baxter says that he is not a marketer.
The typical customer experience begins when people read his book. Then, if they want to learn more and more, the book directs the readers to Tongue-Tied Academy.
If he is speaking at an event or conferences, typically attendees are likely to sign up. When people join his mailing list, they're sent an email from MailChimp which directs them to his website.
He defined success as the individual.
Baxter defines success as being able to increase his expertise. "It's not me alone who is doing the same thing," Baxter says.
"We are home to 1500 people who have taken our course. If each of them sees at least one patient every day, that's more than I can ever manage by myself. ."
Furthermore what defines success for him includes educating healthcare providers, helping parents and making sure many patients get care and all the while using the money to support charities across the globe.
When developing an online course it is recommended that the creators search for their interests. "It can be anything," he says. "And whatever it is that you want to accomplish, you could create a course with it ."
"Just do it!" Baxter encourages. "I'm not an online class person. I'm a dentist. This is just something I've put on the market, and in the past we've had the privilege of being among the top ten programs within ."
Prior to establishing Tongue-Tied Academy, he created two of his own courses, each costing $99 and around 10 students attended. "I gained knowledge from the experience," he says. I was able to obtain higher quality videos and also create an exemplary program via Tongue-Tied Academy ."
"You might fail on a couple times," he adds, "but this is one aspect of the process of learning. There's no way to be a fool when you fail to take the lessons that you learnt from the experience. ."
The HTML0 Tongue-Tied Academy continues to evolve, fueled by an unwavering commitment to the education of its students and to serving others. Its past of selfless service and empowerment provides an inspirational source for aspiring teachers and innovators alike.
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