How Kristen Bousquet Helps Her (130+) Members Monetize
Charlotte located in North Carolina, Kristen Bousquet is on a mission to teach creators how to make money from their online influence and creativity or helping others develop brand partnerships, create digital products, or sell the services they offer, her aim is to support them in doing so full time.
She has taught from her own experience. her journey into creating online content began in the year 2015. After completing her fashion studies, she opened a hair makeup, photography and makeup business, which she built into a 15+-person team. "It was a lot of fun, but I realized that this wasn't my thing," she shares with . "I wasn't excited to go to work each day. ."
In the early days of running her business the company, she was managing its social media accounts. She was also taking photos of her outfits and sharing pictures on her personal Instagram account, which is @kbousq. "I started wondering if I could manage social media as a full-time job," she says.
In the beginning, she was working on paid brand collaborations. In spite of her doubts she opted to go into it and turn social media into her professional career. The company she sold her portion of her makeup, hair and photography company in the year the year 2019 for $100K, and with the backing of that funds, went full-time into becoming an influencer. Along with being money to collaborate with major name brands like Crest, Shutterfly, and HelloFresh, she offers a host of services under the Soulcialmate business. These include one-on-one coaching, selling digital items such as templates, ebooks, and planners in the Etsy store, and even teaching two self-guided courses and one subscription course that has nearly 134 students and earns $4,000+ USD per month in continuing revenue.
This is how she achieved it:
AVOID SKIP
- Her attention was paid to her audience
- She changed from a one-on-one to a one-to-many design
- She designed a low ticket deal the membership program
- She designed a sales funnel that is simple
- She used different channels for marketing her course
- She selected prices that she felt at ease with
- The client recruited a team to ensure she has a more balanced work/life equilibrium
- The woman was open to pivoting
She paid attention to her audience
In 2018, when she was running her hair, makeup as well as photography business, she began posting consistently to her personal Instagram account. She grew her followers and gained momentum and, after a full year of consistent posting and pursuing social media fully.
Her niche of content creation was fashion. She posted her fashions, and captured them creatively. "It was not just about outfits but also about the cool locations which I shot and my post-production process of editing my photos," explains Bousquet.
Her followers began to become more interested in the logistical and photography aspects of her business. "That's the time I began to share photos and the commercial aspect of my business, instead of only fashion. It wasn't about the clothes anymore," she shares.
In the beginning of 2020, she began getting inquiries about her work as a full-time content creator. "I realized I was getting lots of questions that I was spending hours answering in my DMs over and over again," continues Bousquet. "I decided, "clearly there's something wrong If people continue to come at me with inquiries .'"
It was like a light switch went out of her head. she realized that an additional source of revenue besides brand partnerships was possible through the form of one-on-one coaching.
She shifted from a one-on-1 model and one-to-many model
As she began coaching online creators one-on-one, she noticed that she kept repeating similar things every time for each client. "I thought that maybe this was simply a time ?"
The result was her very first program, Impact to Income which is now her highest-ticker offering priced at around $1000. It includes four, self-guided modules as well as three coaching calls one-on-one.
The course was initially offered on Kajabi but she became frustrated with the user experience as she felt that she needed to leap through hoops in order to put her course together. She switched to because of its ease of navigate.
"I find it easy to understand what is. However, you can still do so many different things," she explains.
After the introduction of Impact to Income in 2021 and a second course in 2023---which is a mid-tier course priced at around $500-Brand BFF. This course offers a social network and resources such as templates, tutorials and workbooks, and the course is self-guided with four modules.
She developed a cheap ticket price - the member program
Bousquet says that accessibility for information is important to her. "Spending between $500 and $1,000 for the course isn't feasible for everyone," she says. "I wanted to offer a lower ticket item however, in order to achieve that, I also wanted to make sure I had respect for my time; I couldn't offer everyone the opportunity to have a one-on-one coach call for just $20. ."
She concluded that a membership plan, such as Social Suite, would be the perfect low-ticket option as it allows users access to great resources and community, in addition to generating regular revenue from people who joined each month.
The membership was launched in June of 2022. Currently, it has the participation of 129 people, with everyone paying the fee per month of $44 USD. If you've been in her previous courses and have completed her other courses, she gives them a small discount on the monthly rate (and readers can also avail this discount when they use the discount code ). "A lot of those members have been in the course since it began," she says. "We are very successful in keeping our members. rate ."
The majority of members stay with the membership not only for her resources, such as videos, templates, and eBooks, but also because of the group; Bousquet hosts live group meetups every month, where all participants are online on Zoom. "We meet and discuss about our challenges and successes--virtually. We call them"date nights,"" she says.
"Having this safe space of creators going through the exact experiences as you can be great for bouncing ideas off the other" she adds. "Plus Members have access to me as well as a network of people who may be going through similar things ."
She also shares brand opportunities through her monthly membership, and students are able to enjoy discounted conversations through Bousquet. "We search the Internet for opportunities that creators can apply to," she says.
What's the best thing about it? She only spends two to five hours each week working on the membership by answering questions. She also spends an hour a month developing a new resource that goes into the library of resources for the course. "It's not an overwhelming amount of time for me to ."
She created a straightforward sales funnel
Bousquet draws people to her club via her podcast, Soulcial Scoop Podcast, as well as her freebie The Anti-Pitch Method.
She also sends an email sequence of welcome emails to approximately 2,000 members. The newsletter includes the results as well as stories from people who are in Soulcial Suite, as well as information about what the program actually means. "That newsletter is probably the most important component of our funnel" she says.
If her members want to learn more about their business, she directs them to her other classes: Brand BFF and Impact on Income. "A majority of the people who purchased my courses are part of Soulcial Suite." the instructor says.
She employed various channels to promote her course
Her audience is mostly made from creators as well as people seeking to utilize social media for monetizing their businesses in some manner, whether they're small or entrepreneurial owners. For hosting her communities during every class, she utilizes Circle.
The author claims to have broad appeal to a wide range of people. "Some people whom I have worked with not had a partnership with a brand, whereas others have been doing this in full-time for the past five years. Each is at a distinct phase in their ."
She mostly works mostly with women between the age between 18 and 34 however, there are a few men, as well. To reach her audience, Bousquet uses a variety of platforms; she spreads her messages across her podcast, Instagram accounts, as well as often broadcasts live via TikTok. "Almost every time I'm on TikTok live, I get an average of one new participant of the Soulcial Suite," she says. "Sometimes it's quite tiring, but the experience is so powerful. ."
"When I first launched Brand BFF, I went live on TikTok daily for the duration of a week," explains Bousquet. "I consider that the bulk of the people who purchased the course did so via TikTok live as well as Soulcial Suite ."
Then, she also makes use of Instagram to promote her classes. She posts on Instagram about the accomplishments of her participants and tells her followers to reach out in case they would like to know about these things too. Although Instagram is useful however, she makes use of it more so as a longer chat plan for people. TikTok, on the other side, is more effective in conversion. "A lot of people in the community are members who have been following me or within my group on Instagram for a while now ."
She selected prices that she was comfortable with
According to Bousquet she believes that pricing is the most challenging part of becoming an online creator. "Everyone says to charge your worth and value and worth, but is your worth only $500 or $1,000?" she laughs. "It's difficult to put a number on yourself ."
To choose her pricing her first thought was to examine what competitors charged. She then thought about her target audience. "A majority of the creators I work with are just beginning their careers, and it's difficult for them to be comfortable making the investment of $6,000 for becoming an influencer if they had no idea how it's going to work out," she says.
"I hear from people constantly telling me to boost my fees," she continues. "But I'm confident that my rates are reasonable to the people I serve, and I'm happy with." ."
When it comes to Bousquet picking a fair cost is a sign of being an expert in coaching for the right reasons. "It's very easy to be duped by a coach which has happened to me," she says. "One aspect that is important to me is that I'm not overcharging people. I'm here to support them ."
The team she hired was to help give her a more time to enjoy her work.
In the interest of having enough time to focus on creating videos and marketing her classes via her podcast, Instagram as well as TikTok, Bousquet hired a handful of team members including an audio producer as well as two virtual assistants as well as a community manager, who aids her in managing the Soulcial Suite community. Eventually, she'd love to employ an assistant virtual to answer member's queries, too.
Since her staff has taken over all of the work of running her business, she's been able to be focused on her goals, which is pushing her membership program. "It's been really great for me, because in the past few years, I've been spending too much time at work and got burned out all too often," she shares. "I am happy to say that I have a great work-life balance ."
Additionally, with the formation of an organization, she's been able to have more time to pursue different things she's keen on. "I'm extremely involved with the animal community as I am a speaker in front of the city council as well as participate in volunteer activities, which just fills my soul so much ."
When it comes to hiring new employees, she advises online creators take the time to study prior to hiring any individual. "Don't be afraid to inquire for examples of writing or statistics of projects they've completed for others," she says.
She was willing to pivoting
For those who want to create your own online courses, she offers some suggestions.
"There are online courses for everything at this point," she says. "I do not think that you could reinvent the wheel on your subject, however you are able to put your personal spin and experience into it ."
"Make it special to you," she continues. "There are so many classes available on how to gain branding partnerships However, you're the one with the secret sauce. You're the person who's will make the difference although there are so many courses that are probably teaching the same concepts. ."
She advises online course creators avoid going into online course creation using a strict program. Instead, she recommends that they be open to experimenting with different course formats and subject matter, pivoting when needed.
As she aims to continue expanding her reach but she's taking it each day at a time and has no idea how online creation will appear at the end of the tunnel, or within six months. "My goal is to really just continue with the members," explains Bousquet. "That's the most important part of my job right now ."
"Honestly I'm thinking that it's best to continue with what I'm doing right this moment, I'll be content," she adds.
If you're looking to jump into the arena of making online courses this is the right time. Register today and get started for free.