How do you sell 100+ Seats In Your Online Course to one large corporate client
The coming year is expected to see the release of more than $8 billion, which has already been allocated for classes, coaching, and other services for medium to small companies, associations and non-profit organizations.
HTML0 56% of training is delivered by instructors or trainers that aren't from the outside (experts like you).).
What's fascinating is More than 50 percent of the training that's being offered will be delivered via the internet.
What I learned as the Chief Decision Maker of the 7-figure training budget
In the past I was chief learning officer at a large organization. My annual spending budget exceeded 7 figures.
I have purchased all kinds of classes, from NLP to our sales personnel and diets with alkaline components for our executive team retreat to the drumming circle for our company event, plus every other thing you'd expect to find like sales and leadership, etc.
What I've learned from my experience is that: If you can link what you're working on to the result that a business would like, they will be more inclined to work with you.
The Reasons to Sell Your Online Courses to Corporate Customers is a Good Idea
Since launching my own company training experts and designing courses and classes and courses, I've made millions of dollars in online course, coaching and consulting income for solopreneurs as well as larger corporate customers. There are a variety of strategies that can be used for achieving similar results:
1. You could sell multiple "seats" within your class with one client. There have been corporate customers who buy 10, 20, 50, 100 250, and 100 seats in my classes for prices that range between $179 and $1997.
2. You can combine your online course package with other offers, such as online group coaching or on-site customized or virtual sessions for implementation.
3. It is easy to modify your existing online course to meet the needs of an enterprise client. It is possible to modify the course in order to offer more accessibility to your clients by arranging the option of a private call to implement for all students from the organization that hosts your course. Additionally, you can create applications that are compatible with current initiatives, built upon the content you're giving in your class. There are endless possibilities.
4. Utilizing corporate clients will help you to gain more personal clients. The fact that you have corporate clients can add immediate credibility when marketing your offers to clients who are not corporate.
Selling an Online Course to a Corporate Customer Prior to you designing the Course
If you do not have an online training course you could offer? Selling a client the pre-sales of an online course prior to establishing it can be a powerful method to determine what you should include in your course, as well as to fund your time for development.
It's not as complicated as it appears. When I meet with corporate clients, I routinely take them through a research procedure, then I ask them to share their ideas for what they'd like to include in an online course offer.
Then, you can turn and introduce the information to all your corporate customers or even launch it for individual clients.
What Should You Look for When Corporate Customers Buy the products you offer
There are two things you could ask yourself to determine the likelihood that corporate clients will purchase your products.
HTML1 Question 1: Is the course topic something corporations want to know in detail?
Below are some examples of the various types of programs that corporations offer every year:
- Accounting and Finance
- Administration Formation
- Customer Service
- Health and Wellness
- Human Resources
- Particular Training and Instruction for the Industry Specific Instruction
- Information Technology
- Leadership and Management
- Marketing
- Development and Personal Growth and Development
- Efficiency and Organization
- Sales Training
- Software
- Strategies, Creativity, and Innovation
- Team Development
- Training and Facilitation
Question 2: What's my subject of study? How does it link to a result a company could consider investing in?
One easy way to get corporate clients to see the importance of your course is to link the advantages it brings in terms of profits.
It's easy to see that the way to earn income from courses that cover topics like selling and social media marketing, do you think?
But what if you're teaching on a topic with a less-popular relationship to sleep therapy?
Two questions to ask:
What will the outcome my proposal result in?
What is this implying in relation to profitability?
Here are a few topics that my clients have provided for the corporate market
Class Topic | What is the result you are delivering? | How does this result relate to profits? |
Sleep Therapy | Helping infants go to sleep |
|
Boundaries | The best way to engage with conversations that won't distract your team |
|
Writing | How can you write convincing copy? |
|
Storytelling | What can you do to share"Hero's Journey" "Hero's Journey" tale? |
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If you're a professional or coach or freelancer with a background in writing or small-scale business, there's a massive potential for you to work with small businesses, big organizations, nonprofits, associations and non-profits.
In the next free webinar to the community, I'll go over ways to get corporate clients. This includes:
- Who is buying the items they purchase? What is it they are buying as well as what they are paying for, and the amount they spend on, and how can you know if they buy the items you provide
- The one thing you should not say during a meeting with a prospective corporate client (this can lead you to the murky world of "We'll follow up in a few days" ..." that almost does not result in sales)
- The best method to transition from offering online classes, programs and other offers only one enrollment at a time to offering packages of 50, 100 or even more to one company
- One of the essential things you have to do prior to picking up the phone or e-mail to ensure that your customers are satisfied with your offerings and will be willing to purchase your services (most customers don't even bother to do this, and don't even reach the first level)
- A powerful 4-Part Conversation Frame for facilitating a conversation with your client in order to move closer to making a purchase
Jeanine Blackwell is the creator of Create 6 Figure Courses(r) as well as The Launch Lab. She has assisted thousands of professionals develop and launch online courses. She also designed worldwide online learning programs for companies like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine is a frequent speaker on the strategies of online learning and digital marketing. She also has performed on stage with a variety of prominent influencers like Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.
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