How do you sell 100+ Seats In Your Online Course to one corporate customer

Sep 26, 2024

In the coming year, more than $8 billion has been authorized for the purchase of classes, coaching, and other services from small to large organizations, non-profits, as well as associations.

56% of that training is delivered by facilitators or instructors who are not from the outside (experts exactly like the ones you).

What's more intriguing: more than 50% of the training that's being offered is being delivered online.

What I learned from being the decision maker for 7-figure Training Budget

In the past, I was the Chief Learning Officer of large-scale organization. The annual budget for my spending was well over 7-figures.

I have purchased all kinds of training including NLP for our sales team to alkaline diets for our executive retreat to drumming circles for our company celebration, as well as all the standard stuff like leadership, productivity, sales, and so on.

The lesson I have learned was this: If you can link what you do to a result a company is looking for, businesses will be more inclined to work with them.

How to sell your online courses to corporate clients is a Good Idea

Since launching my own business teaching experts and businesses how to create courses, I've attracted millions of dollars in coaching, online courses and consulting revenue from entrepreneurs and larger corporate clients. Below are some strategies to achieve exactly the same thing:

1. You are able to offer multiple "seats" in your course to a single customer. I have had corporate clients purchase 10, 20 50, 100 and even 250 seats in my classes with prices ranging between $179 and $1997.

2. It is possible to combine your online course offer with up-sell offers like online group coaching on the web or a online or virtual session for implementation.

3. It is easy to modify an existing online course for corporate customers. You can add more accessibility to your course by arranging an exclusive implementation call to all students from the host company. Also, you could make an application in line with the plans for the future based on what you teach in your course. There are endless possibilities.

4. Getting corporate clients can aid in gaining more individual clients. The fact that you have worked with corporate customers can give your business an instant boost of credibility when selling your products to single customers.

Pre-Selling an Online Course to a corporate client before You Create It

What happens if you don't have a course online for sales? Pre-selling a corporate client an online course prior to establishing it could be an effective approach to clarify what you should include in the course and also to fund development time.

This is simpler than you think. In meetings with corporate customers, I will take them through a process, and then ask them to say the things they'd like to see in an online course offer.

Then you can turn it around and market that content to other corporate clients or offer it to private customers.

What Do You Know About HTML0? Corporate Customers Purchase What You Offer

There are 2 questions you could ask yourself to determine if corporate clients will buy your products.

Question 1: Is the class topic one that companies would be interested in?

Here are some of the training categories that corporations put into every year:

Accounting and Finance
Administration Training
Customer Service
Health and Wellness
Human Resources
Industry Specific training
Information Technology
Leadership and Management
Marketing
Personal Development
Organization and Productivity
Sales Training
Software
Strategy, Creativity, and Innovation
Team Development
Facilitation and Training

Question 2. What is my topic of study? How does it connect to an outcome that an investment by a business?

One easy way to get corporate customers to appreciate the worth of your course is to link the outcomes your course generates to profit.

It's simple to recognize how profitable it is to take advantage of subjects like sales skills or marketing via social media, doesn't it?

But, what if you're teaching about a subject with a less obvious connection like sleeping therapy?

Ask these two questions:

What are the results my proposition will yield?

What does this mean in relation with profitability?

Here are some topics my clients have suggested for the corporate market:

Class Topic	What is the result you're providing?	How does this result connect to profitability?
Sleep Therapy	Helping infants get to	Employees with infants and young children have difficulty sleeping. Sleep deprivation results in lower productivity Sleep deprivation can lead to the new parents considering a rethinking of their choice to go to work
Boundaries	What can you do to avoid having conversations that hold your team back	Employees procrastinate on having tough discussions A lack of difficult conversations can hold the team back from meeting deadlines and reaching objectives
Writing	How do you write convincing copy?	A better copy of marketing boosts sales The well-written content on the internet through blogs, emails, or technical guides improves customer engagement
Storytelling	What can you do to tell with others your "Hero's Journey" story	Storytelling creates emotional connection Brands that customers invest in are ones they have emotional attachment to A strong emotional connection to the brand boosts the sales

If you are an expert or coach or freelancer who speaks writer or small business, there is a big potential for you to work with small and large businesses, non-profits and associations.

In the next free webinar for members of the community I'll walk you through how to gain corporate clients. This includes:

Who purchases who, what are they purchasing, what they spend on, and the best way to determine if they buy what YOU provide
The one thing you should not ever say in a conversation with a prospective corporate customer (this will send you into the murky world of "We'll be back in touch with you" ..." that is almost never the sales)
What can you do to transition from selling your online courses or programs, as well as other offerings by enrolling one student at a time to selling bundles comprising 50, 100, or more, to one company
What you must to do before you pick your phone or write an email so that your clients can see the worth in your services and to invest in your services (most people don't do this step and fail to reach the point of starting)
An extremely powerful four-part conversation Frame to lead a conversation with a customer to bring them close to a sale

Wondering if small, medium or big companies are willing to be willing to pay for your services? Click here to download the "How to Determine the Corporate Clients who will pay for Expertise 100 Topics for Training that Corporations will purchase this year" Guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) as well as The Launch Lab. She has helped thousands of professionals create and launch successful online courses and designed global learning and online courses for major brands such as Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine talks about the strategy of online learning and digital marketing. She has also been on stage with a variety of powerful influencers including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.