How do you price your online course CreativeMindClass Blog - The CreativeMindClass Blog

Mar 16, 2022

 In the process of creating an online course, sooner or later, every creator has to address the question: how much do I have to charge for my on-line course.

Course pricing it's something that needs to happen when you decide on the online course price brings some feeling of discomfort. But putting the price tag on your skills doesn't need to be intimidating.

We looked at the three common price tags for online classes to help pick the one that will suit the best for you. By the end of this piece, you'll in a position to determine the cost of your course that enables you to sell your courses and launch the online platform with confidence.

We'll get straight into it...

 Two main factors in pricing an online course:

  • Prices of other online courses are available
  • The value of the online course

Market price: What are the prices other creators have to pay.

In deciding upon a price to sell your online course, the first thing you would want to make sure is that your price is in line to market conditions. Also, you should check how much other creators charge for online classes.

Infographic. Online course prices comparison table.

 Here is how creators price their online classes:

  • $10-$50 for a first online course or a mini course.
  • Starting at $100, you can get a base online full-length course.
  • $200-$350 is a premium price for a high-value online course.

Course creators' online courses' cost range typically extends between a modest price of $10 to a premium cost of $350. For simplification, let's omit all classes that cost $0 as well as courses that cost greater than $350.

Before we dive into price ranges we must first talk about one of the major differentiators of online learning platforms so you don't compare apples and oranges.

If you are comparing prices of your competitors at the market one of the biggest mistakes is not to look at the online course placement. Therefore, it is an answer to the fundamental question.

What platform for online courses does the creator use to market the online course using a stand-alone platform or on a platform that is shared?

If you offer your online course on a stand-alone platform, you must be higher than those you find on other platforms grouping thousands of creators.

There is no chance that pricing your products on the same scale in shared platforms is an ideal option to your company's success, because it is unlikely that you'll see more sales when compared with those platforms.

In this regard when you make the decision to charge a higher price that other course makers on the internet You must remain competitive. That means you'll need ensure that your business offers something unique which is beneficial to customers.

As mentioned above, the prices for online courses range from $10 to $350. What is the best way to know it? Although this data may appear unclear now, there is the perfect rationale for the reason why designers pay various prices. We'll get into later.

The basic idea however, is that the reason is that creators employ the value-based pricing strategy to set the price of their online course. It's not a bad idea to do that.

 Why the value-based course pricing is effective

It's possible to put a price tag for the skills and knowledge. Valuation pricing is a customer-focused pricing method and allows creators to decide the cost based upon the value the consumer considers the value of a product.

To give you some ideas, if know that you offer a special, highly-valued online class it is possible to charge more, and should, than the competition.

It's likely that you are wondering: "but there are so many online courses therefore how can my online course unique?"

Though this is not the only rule to follow If you're a course creator and you offer what you've acquired, the skills you have and experiences in your personal life, that makes it the only one of its kind. According to the saying, "Be yourself. There's nothing to lose by being you."

There are also known methods for growing sales of online courses by increasing the worth of the course, and we'll discuss later.

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  Calculate the profit of your online course  

Online training is one of the top business models available to digital business owners.

Launching an online course can provide you with a steady stream of revenue and lots of fun. Knowledge is power, and being recognized as an expert in your niche is an excellent idea in the current knowledge society.

The selling of online courses could begin as a side-hustle and let you earn money. Therefore, the price choice needs to be a good fit for your needs. It all makes sense so long as it's successful for you as well as providing the desired benefits to your audience.

We're big fans of high-paying online courses at CreativeMindClass - it's why we make it so easy for creatives to create online courses , which will generate steady income.

  What payment options do creators offer?  

Pay online with ease enable users to quickly pay for online courses, which can help lower the entry barrier.

  The three main online payment methods a creator is able to earn money using:  

  • Cardholders and credit cards. Visa, Mastercard, Apple Pay, Google Pay, etc.
  • Bank debits and transfers. Wire transfer.
  • Local payment options. Supporting the well-known payment methods across the globe increases the conversion.

We're big fans of supporting multiple online payments methods and that's the reason we make it so simple to provide it for your customers.

If you decide to use multiple payment methods to charge for our online courses we suggest adding an additional 4% to the cost of your online courses.

Payment processor software typically charges between 3to 5% for payment transactions, so be sure to consider this when making the decision to set the price for your course, so you can make sure that it does not harm your baseline.

For a business that is digital, the point is that you don't need to be restricted to just one payment option. It is unlikely that anything could stop you from expanding globally if you provide your customers a range of payment options which is why it's the right way to go.

The decision to determine your price is simpler than you thought.

We'll look at three different pricing models and show how course creators may have ended up choosing the appropriate price for their online courses.

  Do you want to offer an online course in the first place? Launch a mini course for an affordable price.

If you're just beginning to learn about online courses, you might feel most comfortable at an affordable price. an introductory course can be an excellent opportunity to begin your online classes. You can start with a low price and build up your price as time passes.

  The launch of a mini-course summarized in one sentence:  

  • Mini courses prices: $10-$50
  • Time duration: 30 minutes
  • Preparation effort: Low
  • The perfect choice for Beginning entrepreneurs and creators of side hustles.
  • Additional assets: No

  Create a mini course  

A mini course is often a short, 30min video course that you can sell at a lower cost. Particularly, a mini course could be defined as shorter as compared to a longer course and often it doesn't offer other resources, such as printables, so generally, it requires less time to make.

Your customers will be satisfied with a short class at a price range of $10-$50. It's also an excellent advertising solution for busy side-hustle creators who aren't able to devote hours to creating an online class.

Pricing online course table depending on vale. An infographic about a mini-course pricing.

If you are able to spend your time working on several video recording sessions, master editing skills, or spend hours preparing homework and printables It is recommended that you decide on the cost for your class at $100 regardless of whether you're taking your first class.

Value-based price requires considering the effort that you have put into your online course. If you put in the effort, we recommend reflecting it when you price your course.

  Set your baseline price at $100 for a full-length online class. Never lower!

If your goal is to create a complete course We suggest making your initial price between $100 and $200. You can do that no regardless of whether you're creating your first course or already have experience with online learning.

  The launch of a complete-length course briefly:  

  • Full-length courses prices: $100-$200
  • Time duration: 120-180 minutes
  • Preparation effort: Medium
  • Ideal for Beginning creators, experienced designers
  • Additional assets: Includes printables

Your time making recordings, editing, or making printables should be paid back. If you want to sell an entire course for less than $100, ask yourself Why? It might be that you're not sure of the answer.

Pricing online course table depending on value. An infographic about a full-length course pricing.

  It's okay to charge premium prices!  

Costing high, for example, for example, $100 or more, might feel intimidating.

So, specifically for creators who wish to offer an additional amount It is crucial to comprehend the profitability of online course price and the value of the course.

  Make your course more valuable by increasing the price of the course. Consider charging $350 to cover a highly-valued course.

If you are looking to spend more time on course creation and creating additional resources, you should consider launching an online course that is high-value and at high prices.

  A high-value course is launched briefly:  

  • High-value courses prices: $200-$350
  • Time duration: 120-180 minutes
  • Preparation effort: High
  • The perfect fit for creators that bring an original value
  • Additional materials: Includes printables, attachments, and worksheets.
Pricing online course table depending on value. An infographic about a premium course pricing.

  Here's how to increase your online course value more  

  • Develop upgrade contents. Provide additional learning materials as an upgrade.
  • Give Feedback. In other words - care if your students actually do learn. Participate in their learning process.
  • Make a community. Get involved in your students' learning experience as well as interacting with them makes you an industry leader.
  • Improve the production quality. There is always an opportunity to improve your video content. Better lighting and sound is crucial for enhancing the overall quality. It will pay off!
  • Become a mentor. Learn by sharing your personal experience with your pupils.

At CreativeMindClass We provide an wide range of features to help you improve the effectiveness of your online courses big time and make it possible to provide the best rates.

How to increase an online course value infographic. Bullet points.

  What is the number of courses the creators typically offer?  

Value-based pricing models assume that the less expensive the cost of your course, the less time it takes to create the course. Therefore, you are able to give multiple mini courses at $20, or one premium course for $350. But how much do you have to put in to earn 1k from the online course you offer?

The general rule is that the less expensive the course then you must convince more people to buy it. Therefore, you have to work harder on promotion while the more expensive price is you need to convince less people. This means you are less focused on marketing.

Cheap course costs come with their own challenges, generally speaking it's not an ideal viable long-term solution for business creator. If you can increase your prices for courses and the higher the sustainability of your online business.

Start your first sale immediately if you can.

If you've tried to make a sale then you're aware that hearing "no" is quite normal but it can be painful at first. But you might also know that business owners are insensitive to the sound of "no" quite fast. Once a time, you'll hear "yeses" and the deals begin to come in, making everything sweet and worthy.

You should hear the first "yes" and then make your first sale two to four weeks following the introduction of your course, with the intention and regular promotion. To make your first sale as soon as possible, you can pre-sell your online course.

  Pre-sell How do you sell your very first online course quickly.  

  • The course you are selling online can be pre-sold. In principle, pre-selling lets you begin promoting your online course before you even begin creating it.
  • Offer a huge discounted. You're offering your audience an idea, an idea of your web-based course in exchange for an exclusive discount.
  • Contact your customers earlier. When you pre-sell the online courses, you not receive a lump sum of money upfront, but you also stay in contact with customers, creating leads for the coming years.

Pre-selling an online course is a step course designers make to guarantee the success of an online course that is full length. Earned money can be invested to, say, the gear needed to produce your course.

Then, you'll have to be able to sell your course at fully-priced price, making it a tempting offer for early students to sign up.

  Validate the value of your course to your target viewers  

If you are deciding on the price of your course online, the best method of proving the value of your course is to speak to your target audience, or attempt to convince them to purchase it.

Talking to your audience on social media about your online course could do wonders.

Feedback is valuable on your ideas for online courses course curriculum to improve its quality. There is a wealth of information and have a chance to keep it exciting to your clients with regular news leading up to your online course launch.

  Does premium pricing apply to all?  

The truth is:

Making sure that your course's price is in a high-end range is something that everyone would like to do, but there are only a handful of people who would dare. It would help to be comfortable with the price of your course as, after all it is you that will promote it.

A regular promotion could boost sales. But premium pricing might lower it.

If the value that is perceived by an online class is matched by the price match, you've got the perfect spot. It's good to know they're both within the zone you're in.

Pick the best price with you and is a reflection of the value of your course.

  If you can only take away just one thing...  

If you're looking to learn just one lesson from pricing an online course, this is the best advice we can offer.

Make a complete course that you can price at just $100. Then, think imaginative in how you enhance the value of your course online and opt for a premium price of $250. If you're not enough to offer a complete course, don't fret, you can launch a mini course at a cost of 20 dollars.

You can launch your mini course, a full-length course or an extremely valuable class at CreativeMindClass.

It's clear that making the online courses you take is an underlying basis for increasing your price big time, so it's something worth putting in the effort.

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