How do you master top of the funnel marketing for your company
Funnels? We're not discussing funnel cakes to get more customers. Although this could be an effective approach. Instead, we'll be looking at the marketing funnel, specifically the top of the funnel which is where you start the process of converting prospects to lifelong customers.
In this piece this article, we'll take a close look at the top of funnel approach to marketing is, why it's crucial, and how you can apply this technique to your own company, regardless of whether you're selling digital goods as well as physical items, or both. We'll get started!
What is top of the funnel marketing?
Top of funnel marketing,also known as TOFU (no it's not edible! it) is a term used to describe every marketing or promotional activity that entices your ideal customers and keeps them engaged in your world. It's a focus on two points:
- The concept of brand awareness by describing your identity, the things you're doing, and why it is important
- Lead generation Lead magnets with valuable data gratis in exchange in exchange for email addresses of prospects
At this stage, you must provide leads with enough information that they are interested, in order for them to follow your blog, consume your content, and consider you an expert in your field.
An effective way of doing this is to provide something truly irresistible to the person who gives you their email address. Like the salespeople at the shopping malls who offer samples to draw you deeper into their store. You can either love or dislike them, they get the results. Like those examples the prospect magnet (marketing-speak for sample) should be the type of content which they won't be able to find else.
The steps of a funnel for marketing
In the first stage the buyers become conscious of the issue and begin searching the Web to find information, as well as products and services that can help. The top part page of the funnel.
The second phase buyers review or think about their choices and narrow their choice pool. The buyers can choose to:
- Utilize the knowledge they have gained to solve their problem themselves.
- Get a product or service and let them do it.
- Don't do anything.
Marketing professionals are naturally trying to convince customers that purchasingis the most efficient alternative. The middle of funnel, also known as MOFU.
Each stage will see you have to lose some leads. It is your job to block the leaks, so the leads are able to make their way to the end. A way to achieve this is by providing buyers with the content they need in each step of the funnel, to help them move to the next step of the buying process.
In order to do this it is important to understand what drives your client and provide them with the data they need to take that next step confidently.
What is the top of funnel content is most effective at converting?
The sort of top-of-the-line marketing content that converts best with your target audience is determined by the type of content they're seeking and the best way to resolve their issue. Here are a five top of funnel content ideas to think about:
How-to-Guides
When people are needing assistance, the first thought is to try to do it by themselves. Then, they go online to find help such as "How do I dye my dog pink."
The people are looking for a step-bystep guide to help them navigate the steps. In many cases after they've seen how difficult it can be (have you ever attempted grooming dogs that don't like to be groomed? ) They realize that they don't actually want to tackle it on their own.
If you're the person who gave them a valuable how-to guide, they trust them to follow through with them. This is the ideal way to move people down the funnel. It's also the best way to connect with your customers by coloring puppies pink or instruct those looking to find a job.
Webinars
You could, for example, organize a webinar about how to achieve a specific outcome that includes an outline of the resources required.
Checklists
Checklists provide a quick start for prospects. They're also one of the easiest lead magnets to make, and one of the most effective at producing leads. Checklists can be integrated into websites, blogs, landing pages on sites as well as any other way they can bring customers to your company's world.
If you're helping someone solve their problem themselves You're the hero showing them how. And if someone just wants to get it accomplished, your checklist tells them what to be expecting when working together.
Whitepapers and reports and ebooks
While whitepapers, ebooks and reports have historically been utilized in the tech industry however, they've gained recognition in different niches. They aid in selling your products as the perfect solution to the problems your prospect is experiencing.
Whitepapers require research as well as other proof aspects to prove the claims. It can be a long time to create, but the results are worthwhile. They are capable to convert interest into action.
Videos and tutorials
Infographics
Combination
This is a case where more is definitely more. You are welcome to add videos or graphics on whitepapers, checklists, and checklists. Create your own mixture of formats and resources!
It not only increases interest It also builds confidence and credibility, and potential customers are more likely to take the next step to find out more about who you are and what you can provide.
creating successful top of funnel content
Top of funnel marketing is all about obtaining leads and getting customers to move on to next steps in the buying journey along with you. You don't actually want an extensive collection of leads. It's true. Rather, you want to build a list of high-quality prospective buyers!
To make that happen for that to occur, the "top of funnel" the content you write should include:
targeted The HTML0 code should attract your intended users. Not everyone.
Customer-centric Ask yourself What is your customer trying to master? What's their end aim? What can you do to help them make the most of what you've got to say and share?
Snack-sized - Whatever content you publish must be easy to understand as well as engaging and useful. Imagine the content as a bite-sized portion of the entire web-based course, membership website or coaching program- something to whet the appetite of your customers.
Engaging The goal is not to bore people to tears with complicated information or provide too many details too quickly. However, you want to hold the attention of your viewers and spark the interest of your audience by offering information they can't get elsewhere. Be sure that your TOFU content is informative and enjoyable.
VisualEven the most enthusiastic customer isn't going to stick in a room and learn a plethora of text or technical charts. With checklists, infographics and videos, you are able to distill complex information into easy-to-understand tidbits.
How do you disseminate the top-of-the-line content
- Social media
- Forums (if they permit you to publish your own material)
- Blog posts
- Guest blogs
- Emails to the Outreach
The final word on marketing TOFU
In TOFU marketing, you have a lot of options. The key is to determine the needs of your target customer and would like at the beginning of their buying process, and give it to them.
Do not be afraid to speak to your previous clients to learn what made them choose to work with. It can provide valuable information about what prospective customers are looking for.
Are you ready to draw and nurture leads right from the top of the funnel all the way to the end of? Try today for free. Sin up below!
Try it for free for 14 days
It has everything your business will require. All you need to know. Yes! Let's go!