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How do you make IGTV videos as well as IGTV series: A complete tutorial for creators of 2021 | Blog

Dec 13, 2023

Ready to start making an IGTV for your company? Are you unsure of how to set up an IGTV channel? Here's all the info you'll need to know in order to begin.

Table of Contents

 What is the IGTV?

While Instagram Stories is designed for quick-form, short-form content, IGTV is aimed for long-form video content – take a look at YouTube. The platform offers authors, publishers, and brands the opportunity to share videos lasting up to 10 minutes as well as up to an hour-long if you're a verified account.

Users are able to discover IGTV via the "Explore" category, through an individual profile, or by clicking on the IGTV icon that appears at near the bottom of their feed. After you've joined IGTV, you'll discover how easy it is to navigate.

The app curates a collection of video clips, which are depending on who you follow, their popularity and the secret sauce of Instagram's algorithm. Once you finish watching one video, another one will automatically play and can become engaging.

There is also a small search bar which allows you to only search for Instagram profiles (instead of searching for search terms like "Makeup" as well as "Vegan"). Similar to other Instagram posts, viewers can like, comment, or even share IGTV videos via direct messages.

As IGTV was designed for a the mobile experience, at first the only videos that were available was vertical. After receiving the feedback of creators, Instagram has now added support for both horizontal and horizontal videos on IGTV.

The videos uploaded to IGTV are usually professionally edited and planned, in contrast to the improvised quality that is Instagram Story. That being said, it doesn't mean you'll need to hire a professional crew to create fantastic video content for IGTV. Many influencers and creators use their smartphone's camera and an app for video editing to make engaging videos.

IGTV Video Length & Specs

  • Format of the file: MP4
  • Minimum length of video: at least one minute
  • Video length maximum: 15 minutes or 1 hour for users who have verified their identity.
  • Vertical aspect ratio: 9:16
  • Aspect ratio horizontal: 16:9
  • Minimum frame rate: 30 FPS (frames per second)
  • Resolution minimum: 720 pixels
  • Maximum File Size for Videos that have a duration of less than 10 minutes long: 650MB
  • Maximum file size for video files up to 60 mins: 3.6GB.
  • Size of cover photo: 420px by 654px (or 1:1.55 ratio)

 What's great to you about IGTV?

It took time for brands, publishers, and other influencers to accept IGTV but it's gradually increasing in popularity for users and creators. When done right it can be a great way to increase engagement and reach. IGTV channel is a beautiful way to grow your audience and boost engagement.

In addition to the obvious benefits of longer videos, other significant advantages should make you think about creating longer-form video content to be used on IGTV. Instagram is pushing its new platform by offering IGTV videos a higher priority spot on the Explore page than photographs as well as it is promoting IGTV videos in its normal feed.

Instagram will also be removing advertisements off of IGTV at present, in hopes to encourage users to join the platform. Also for creators, this provides a more enjoyable viewing experience in comparison to the ad-filled YouTube. This, in conjunction with the possibility of length, enables users to present more comprehensive tales that are sure to make an impact more profound on your viewers.

For those who love in-depth stories IGTV has a series feature, which allows creators to post videos in the process and allow users to sign up to their favorite series. This is a great method for companies to provide genuine value for their customers. Engaging, relevant content can mean everything in terms of connections and trust.

Another unpredictable benefit of IGTV is the option of adding links to the description of each video - in fact, it's a clickable link that takes users outside of Instagram or IGTV application. This is huge since up until now, users could only add one link to their bio and that was the limit. Imagine all the possibilities that this opens up!

 How to make an IGTV-like video

You're pretty convinced you should be a part of IGTV. You may ask yourself - so, how do I upload a video to IGTV through Instagram? Don't look further. When you upload your first IGTV video, your IGTV channel will be established in a similar way.

  1. If you're already in the Instagram Explore page, tap the IGTV button to open your IGTV feed. Then, tap on the "+" icon in the upper right corner.
  2. Your camera roll will open in the background, and you'll be able to select a video that you'd like to upload. You can upload only videos which are at least a minute long.
  3. You will then get a look at the movie you have selected to make sure that's exactly what you want.
  4. Choose a cover photo (thumbnail) or add an image from your gallery.
  5. You're almost done! Create your title and write a description, which could include hashtags as well as links. Include it in a series when it's appropriate (or start one by adding this as the very first episode).
  6. Most importantly, turn the "Post A Preview" button to ON! The preview of one minute of your clip will show in your feed and profile to let your friends and followers see it. Additionally, you can select "Edit the preview" to select the specific video you'd like to preview.
  7. That's it! Your video is up and running on IGTV and also a preview uploaded on your feed. Viewers can like, comment or share the video.

After your video has gone live, you can also check and track your analytics by tapping the three dots icon and then selecting "View Analytics." There, on top of the views, comments and likes count it will show your retention rate. This is the number of people who watched your whole video and the point at which they stopped scrolling away from the video. Super useful info!

 How do you program an IGTV Video

A great way to make sure you're posting content consistently through social media is planning your posts ahead of time. Making schedules for IGTV videos can be done via using the Facebook Creator Studio.

If you don't have a Creator Studio account you can make one quickly if you have an Instagram Business or Creator profile.

The process of scheduling is quite simple. Go to the Creator Studio, then select your Instagram dashboard. Select "Create Post" and then select the "IGTV" choice.

This is how it appears as you enter the IGTV Studio. The only thing you need to do is upload your video, then give it the title and description, then you're all set to upload!

 How do you create an IGTV show

If you're considering strategies to use IGTV it is a good idea to consider the idea of creating an IGTV series. Release videos regularly, and signed-up followers will be informed each time you'll post a new video - engagement alert!

Your series's concept should be not only creative but also authentic to the brand you are promoting and your target audience.

Here's the incredibly easy way to make an IGTV series:

  1. If you're on the Title and Description page or while editing your live video, you can tap "Add Series" or "Add to Series".
  2. Give your series a name and a description.

There you go Your video has been re-incorporated into the new series. You are able to add additional content in the future.

 IGTV video ideas

Once we've completed all the technical stuff let's be focused on the thing that matters most: the content! What exactly are you going to share on IGTV? Although the answer to this question is dependent on who you and your company's brand is Here are a few ideas to get your creativity going.

 Tutorials and How-Tos

Everyone loves learning new things, and viewers often get super hooked on tutorial videos showing how things are done. From tutorials on makeup to an expert how-to find your expertise and share with the world.

 Q&As or AMCs

It's an excellent way to make clever use of your different social media channels. Make use of the "Questions" feature on Instagram Stories or invite your followers that they can ask you any question they want to ask you. Create a video of yourself replying to the questions of your followers and post it on IGTV.

 Interviews

Schedule a virtual or real interview with someone relevant to your industry. As an example, if you're a food blogger, you might host a chef for inside secrets or tips. Organise a panel along with experts from your area and publish to IGTV in the larger show.

 Unboxing

Unboxing is among those trending social media topics which never seem to go away. Displaying your product, or adding in someone else's user-generated content (UGC) in your IGTV is a fantastic way to create a connection -- and a little spark of envy for viewers who haven't yet hit that "add to cart" button.

 The "day in the life of" video

Whether you're a brand or a creator on your own, get up-and-close with your audience by giving the audience a glimpse into your everyday life. You can show the behind-the-scenes of your company, the process by which the product is made and your day-to-day routine.

 IGTV Tricks and tricks

Last step before IGTV success? Find these secrets to master the IGTV platform.

Create a memorable first impression.

Think about the cover photo of your video and your first few seconds. These are more important than you think! You must ensure that your cover is captivating and provides an concept of what the video is about. Because viewers are very fast scrolling and aren't interested start them off by not wasting time and telling them why they should keep watching.

The orientation of the video is important.

Although IGTV permits video to be horizontal or landscape and vice versa, both orientations have their advantages and disadvantages. Vertical IGTVs are perfect for a mobile experience, and they're par for the course on Instagram. On the other hand they're not ideal for sharing on other social platforms. Keep that in mind if you're enthusiast of publishing your in multiple formats.

Plus, Create allows users to make video made to be optimized to Instagram's specifications.

Promote your video everywhere.

Luckily, there are many options to advertise your IGTV video once published. In the first place, we strongly suggest sharing a 1 minute glimpse of the IGTV video on your Instagram feed, so that it can appear live for your Instagram profile too. Outside of Instagram the possibility of sharing your IGTV video on a Facebook page, twitter, or on your newsletter.

Make sure that people have a reason to watch your videos and don't force content that isn't true to YouTube or the IGTV platform. Develop original content specifically to be used on YouTube and IGTV but stick with traditional Stories and Feed if that works better for your small or brand company.

 How do you create an IGTV video with Create

Step 1.Create an entirely new video.

Step 2.Upload the media you'd like to add to your video on IGTV, then add words, and remember to choose Portrait size on the drop-down menu.

Step 3. Choose a design, color theme, and font.

Step 4.Select the music you want to use from our licensed library as well as uploading your own. Then, it's time to provide your video with a name!

Step 5:Preview the video and decide whether to revisit and make edits or save.

Step 6: Download the video in order to upload to IGTV!

 Closing up

It's all you need to know about IGTV specifications, how to create your first IGTV video and the most effective practices for achieving success. It's time to get started!