How do you Do Content Syndication (and Why You Should)

Back in the year 1996 Bill Gates wrote an article titled " Content is King". He was referring to the variety of information that could be published online including videos, articles and infographics. However, his ideas are just as current like they were back in 1996. The one point was made by him in the article that stands out was:

  "Content is an area where I am sure that the majority of the real money will be made through the Internet the same way as it was when television broadcasting."  

In 2021, we can sometimes feel overwhelmed by content - on social media or on websites as well as on mobile devices. It's therefore more essential than ever before to make the content you publish standout, and in addition, to reach out to the widest possible potential audience.

How we conduct business and interact to our clients, has changed drastically in the last few years, particularly since the year 1996. The development of technology that lets us video call or conduct virtual meetings is part of the overall change. Optimization of websites is an important move forward in our ever-changing globe, but there are other factors.

Our main goal is to link our business (of all kinds) with our target demographics. And we want to maximize the number of clients we can keep and bring in. Part of doing this is to ensure that the maximum number of people take a look at our articles and browse our website or app. This can cover any type of content, including producing the best online learning content.

One way of doing this is through content syndication. But what exactly does that mean? What exactly is it and what do it mean for our businesses?

What is what is Syndication?

To be properly syndicated, the reproduced content should highlight how the post, article informational graphic, article, etc. has been published on a different website. The highlight must include the pertinent information, and also include an address to the website where the material was first released. It might also give credit to the original author/creator. Here's an example

 The article first was published at .com's blog:

If you choose to distribute contents on your membership website's blog, it's crucial you acknowledge the source, not just because of copyright and ethical etiquette and good manners, but also to prevent the possibility of being labeled as duplicate content.

The dangers of duplicate content

The search engines, particularly Google aren't a fan of duplicate content. The algorithms and the bots utilized by search engines consider duplicate content as a type of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar sites with similar information.

There are several scenarios where duplicated content can occur:

• Printing pages on the web are available for download.
• Stores selling products with multiple linked URLs
• Forums, or other channels in which pages have been optimized to allow access via mobile devices

Though the majority of duplicated content occurs without intention, there are situations that businesses purposely duplicate information to attempt to alter the rankings of search engines in their favor. If Google believes that this is the case, it may penalize the site in its rankings or, in certain cases, remove that site from result pages completely.

The best way to prevent duplicate content Problems

To make sure that the content that you have syndicated does not get labeled as duplicate within your own domains and platforms, it is necessary to perform something known as canonicalization. It is a procedure that consolidates multiple URLs that leads to the same content or pages that have the same information.

This involves the user or Google selecting a specific URL to use as the canonical one - the one to be the primary one to be explored by their search robots and the rest are regarded as duplicates, and will be visited less frequently if at any time. There are many reasons to want your results to focus exclusively on the one canonical URL:

• There is a possibility that you want just one URL to appear in search results, as well as for users to access products and services using that single URL.
• When your material is syndicated elsewhere you would like any links on other websites to direct to your preferred URL.
• Better indicators. With duplicated URLs, you won't have a clear image of how the product's performing.
• Lower time to crawl. The best thing to do is have Google's bots concentrate on the updated or new pages, instead of spending time on multi-page URLs, duplicates.

How can Content Syndication a Good Idea?

Why syndicate your material?

If your site doesn't have a large amount of unique visitors per day, your content won't be seen by an extensive number of people if it's located on a single web page. Marketers face this problem every whenever they examine important statistics. Their great content is not being seen enough this means that they are not getting enough people buy the associated product or service.

Content syndication can be a cost-effective solution to this issue, boosting your brand or brand's recognition, improving your SEO rankings and efficiency, and eventually, encouraging more buyers to buy. Making your content available in a variety of appropriate platforms and sites exposes your content to an even wider audience than before.

Why syndicate other's content on your member site?

Like we said, syndication is beneficial to both the creator of content and the site which syndicates the content. This is because when you make a post on a website that is outside of yours on your website, you're potentially gaining the attention of, and profiting from the reputation of the creator. This is why it's obvious therefore, that it is essential to exclusively syndicate content that comes from quality sources.

How to Syndicate Your Content

Once you know you want to distribute your content you need to decide what you'll do to distribute it. Obviously, you want to publish your content in platforms that are pertinent to the subject. There is little point having an article on VoIP communications in a plumbing site.

Relevance is important since, just like enterprises are always using different types of web applications to remain relevant, customers constantly visit various websites to gain information and stay up to date.

There are two primary choices to consider either paid or free distribution.

Paid Syndication

The majority of large companies that opt for syndication will opt for a hybrid of free and paid publishing. In the case of paid syndication, it works much similar to paid advertisements. Set a budget, define your primary target demographic as well as the cost per click the host will then present the article or other material to its readers/viewers with that all-important link to your site or online training.

Luckily for marketers, the process of paid syndication has become fairly simple today. Two major sites which can help with this: Outbrain and Taboola. Thus, getting your message to an audience that is larger only requires only a couple of clicks.

The thing to remember to be noted is the fact that paid-for syndication might be a waste of time and money. It will not improve your SEO rankings. What it will do is put your content on the most popular websites, and also in front of the huge possible audiences that they reach.

Free for Syndication

We all love free things, and syndication is no different. One of the best things with free syndication is that it doesn't mean you have to sacrifice quality or quality at all. The best collaboration tools to produce content will also allow you to find potential customers who can benefit from free syndication on your work.

There are four main places you can syndicate your content without additional charges:

1. Bigger Websites

The benefit of reproducing your material on a bigger website is that it increases the reach of your content, meaning you will get more attention from your content. But the downside is that, when a reader could read all of your article at the website of the host, they may not be likely to visit your site. It's the best way to boost your brand's profile.

2. Guest Posts/Blogs

Many of the larger websites favor original content over copied content. However, this may be beneficial to you, also. There is a possibility of publishing new content as a guest and getting access to that greater crowd. Guest content can (if allowed) include links to your products, and it is possible to (again should you be allowed) then syndicate that content back to your own platforms.

3. Web sites that are smaller or similar to the ones on this site.

It's not always about reaching an audience that is larger. Additionally, it can be helpful to reach a more focused audience. This can work especially well in the case of special or niche topics. It is possible to distribute previously published content from your personal platforms on sites where you know the audiences have similar interests.

4. Be noticed with great content

It's not always about doing something proactive. If your content has value (for example, content that contains verifiable statistics and figures, graphs informationgraphics, graphs, etc.) then websites may approach you. There is a chance that websites will approach you. situation that websites publish just parts of the piece but link back to the original source. While this isn't the usual way of doing syndication it does accomplish your primary goal that is to broaden the scope of your content as well as your content.

The Takeaway

The process of syndication is the perfect way to extend your reach. If you avoid the double content trap and ensure that you are targeting relevant websites and channels, it can bring more users to your site, without costing you a bundle. Since there are so many companies competing in the market having your content available on multiple sites can give you a real advantage.

Businesses and customers are increasingly technologically savvy. Users can connect to your platform from multiple devices, so when your content is spread over multiple sites it's more likely they'll like your content.

All of this is part of a holistic method of thinking that acknowledges the necessity for from a one-dimensional strategy, and companies are now serving their clients by using as many different options as is possible, for example, the use of things like multiple-level-IVR as well as business VoIP to provide customer support. The other kinds of automation, including RPA programs is also a great way to ensure that to give your sufficient time and effort for a successful syndication of content.

Have you got any additional questions regarding how you can implement the syndication of content? Tell us via the remarks!

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