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How do I Make a Video Podcast | YouTube Podcasting 101

Jul 28, 2022

Nowadays, it's difficult to come across a company that hasn't dabbled in a form of podcasting. Podcasts are a great method to connect with your customers and drive traffic to your site. However, they often fizzle out of practice because of a lack of time or resources.

If everything you require to start a podcast is laid out before you, however, producing your own show becomes more manageable.

According to Edison Research, the number of people who listen to podcasts increased by 37.5 percent from 2017 until 2020, and they will continue to grow during the next 10 years. The number of podcast listeners isn't the only factor that is growing. The amount of episodes that are available on podcasts has increased dramatically over the last few years, with up to 43 million total episodes available across all platforms at the time of the beginning of January in 2021. For those thinking of starting their own podcast project, the first thing to do would be figuring out how to make a mark in the audience.

An easy method to do this is by employing a video podcast to accompany your audio-only podcast. There are just 17% of all podcasters choosing to create videos along with their audio recordings, creating an interactive, visually appealing video podcast could be your fastest way to gain an audience.

Let's get started.

What exactly is a video-based podcast?

There are many variations however video podcasts are a traditional podcast in which the format of media is audio instead of video. Podcasts that are video can be broadcast either recorded or live, and can be as simple as a "fly in the air" video of the podcast recording or incorporate additional visual elements such as animated stories or storyboards.

Audio podcast vs video: advantages and disadvantages

If you're comparing video and audio podcasts, it's important to weigh a variety of factors that include your podcast's purpose and preferred platform. Video podcasts and audio podcasts both have their distinct advantages and disadvantages.

One of the biggest benefits that an audio podcast has is the ease of use it provides its users. Listeners can access audio podcasts from anywhere and can listen while engaging in other pursuits like tackling their daily commute, or exercising at the exercise routine. Video podcasts require users to completely engage with the contents which limits their appeal in comparison to audio. With that being said that, in some cases, the obstacle to entry works for you as viewers are higher-engaged than audio listeners, because of the attention required in order to enjoy the content. That's why an audio podcast ensures that everyone's eyes will be focused on your site!

It is true that the process of making a video is a bit daunting for the novice, but once you have the proper video podcast equipment and software, the process is surprisingly straightforward.

Video podcast software

Video podcast equipment

It is feasible to create an entire video-based podcast on your laptop, there are other pieces of equipment for video podcasts that can elevate your content up to the next standard. Below we have compiled the video-related equipment checklist that will to guide you through the process of creating your video.

Video podcast equipment checklist:

  • High-definition camera or multiple camerasNumerous podcasts use a multi-cam method to record their videos typically to take multiple shots of an interview taking place in the studio. Though it is by no way necessary to utilize several cameras, it could provide a fascinating viewing experience for the viewer.
  • External microphoneat the conclusion of the day probably the most significant component to any podcast is the sound. For the best audio quality and best quality audio with the highest clarity using the external mic is suggested. External microphones are fairly easy to set up and improve the enjoyment of your listeners.

Different types of podcasts with video (and some great examples)

'In-Studio' interview

The 'in-studio' video podcast interview takes place inside an isolated room that is shared by two or more participants. The studio that hosts the interview might be a studio for professional production or, in most cases it is a DIY home studio.

Below, we'll see how the team used an in-studio video podcast to engage the audience in their own production of content.

Talking heads

The most popular kinds of video podcasts in the present, especially due to our dependence on digital communication, is the  remote interview. Remote interviews are when the host of the podcast (or hosts) interviewing guests via video conference software. This type of interview is ideal when hosts as well as guests reside across different areas, as it permits a conversation be conducted from the convenience of the home of each guest. As the world has gone more and more remote, these forms of podcasts have become increasingly prevalent. Remote interview podcasts, often allowing hosts to reach out to people they might not otherwise converse with are a joy to witness grow over the past couple of years.

Static image

Video podcasts that feature only a static image are the least involved of all possible alternatives. They are typically a simple podcast recording which plays over an image that is the only or a single animated image which often features an image of the organization or podcast in question. Although static video podcasts could help you to reach out to new viewers (on Youtube, , and other video platforms) however, they don't encourage engagement or attention as well as the alternative options listed. However, they are an ideal entry point to the world of storytelling through visuals.

Footage + audio

The type of podcast that is video features spoken word that is overlayed on visual images, be it animated or live. Most often, they feature a visual representation of what is being discussed among the guests, ranging from stock footage to animations.

In the above video, we can observe that the StoryCorps podcast makes use of animated video to illustrate a podcast host conducts an interview with her father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts function a lot like talks shows for corporate audience. Consider sales teams, account management teams, customer support teams, etc. For example, 's Technical Proof, HTML1is an ongoing podcast featuring the sales engineering team . It talks about product releases as well as technical developments and resources to support client-facing teams.

Internal video podcasts are an innovative way to communicate with colleagues on a secure and secure channel. Therefore, if you're seeking innovative ways to communicate the knowledge of your team, interact with remote members, or help build community and nurture your company culture - an internal podcast might be a great option for your team.

How to create the perfect video podcast: a step by step guide

The steps needed to make a video podcast are relatively simple after you've got your video podcast equipment as well as software and equipment in place. We will walk you through how to set up your video podcast online and running:

1. Choose the kind of video podcast you want to create.

Choosing the format you want the video to be in depends on the goals you are hoping to achieve as well as the target audience you hope to connect with. It is comforting, however, that whichever you choose, it is fairly easy change to a new format for your podcast at any date.

2. Film or create the video you want to include.

3. Edit the video and make a new thumbnail.

4. Send us your videos.

Uploading your content onto a host platform is the last step in getting your video podcast up and running on the internet However, it's only the tip of the iceberg in terms of sharing and promoting your material.

5. Share and promote your videos.

Video creators who are successful know that the path to success in the digital world doesn't end with upload. To increase the reach of your video podcast, creators of content must utilize social media for amplification across many platforms. allows for users to seamlessly share their uploaded content across the social media networks as well as include a free video creation template to launch a new podcast! You can check it out here:

Ready to level up? Take your video podcast live

Lights, camera, podcast!

For those who have dreamed of launching your own show Why are you putting off the idea? With the knowledge, the tools and an idea you're interested in, creating an incredible video podcast is definitely in your grasp.