How do I create an interactive video using Blog
It's not only good news for technology and video fans. It's good news for businesses, too. It's not just entertaining to watch. It's also demonstrated to be 32 percent more memorable and 3x more engaging over traditional videos.
"The new studio is a big leap forward. It's super user-friendly." Ian Dewhirst, Producer, Colada Creative
What exactly is an interactive video?
Let's begin with the basics. What is an interactive video? The traditional passive video allows viewers to pause or stop and play back the contents. Interactive video is a way to encourage engagement throughout the viewing experience. This can take shape in the form of storylines that branch (like those video games that you were raised with), shoppable product overlays as well as informative hotspots and other things.
for a long period it was considered only an option for people who were willing to put in the effort and dollars to make it happen. It is now easy to turn every video you watch into an immersive experience. What's the best part? Our team takes care of technology to ensure that the technology is in good hands and gives 24/7 support so you can easily take your videos to the next step.
How do you create an interactive video using just five steps
If you're looking to get in your own way, take a gander at the following steps.
Step 1: Choose the type of video experience you'd like to make
There are many diverse applications to make interactive videos However, these are a few that are most well-known:
eCommerce videos interactive video make it possible to turn any video into an experience that can be purchased. Add clickable components in your video content that will take viewers straight to product pages -- or even add something directly to the cart when they watch.
Stories that branch: This endearingly common video format permits viewers to select from pre-defined paths depending on their tastes and preferences, leading viewers through an individualized video experience that is specific to their tastes.
training and eLearning videos because interactive video allows you to easily add layers and checkpoints to the video itself, it's loved by teachers and HR experts alike. Checkpoints can be embedded to make sure that viewers are engaged and are retaining information as well as include other content that viewers can watch on their own time.
2. Choose the interactive elements you'll want to include
After you've chosen your viewer experience, we offer complete features which you can utilize to make your videos fully interactive. Below are some features you could use to create your experience interactive:
HotspotsA hotspot can be described as a component that is clickable or tapable in the video, which could lead to other actions (think: add-to-cart, learn more and so on.) when selected by the viewer.
Timers:A time trigger lets the designer open elements in the video at a specific location without the need for a viewer's intervention, such as jumping to multiple points throughout the video, opening overlays and many more.
Overlays: Overlays are exactly what it says: an element that can be displayed on top of the video in order to give more information, pictures, calls-to-action, other videos, and a whole lot more.
branchingBranching lets the viewer "choose their own journey" while watching through key frames in the video, skipping sections or looping to create an immersive gaming experience.
Introducing interactive video
Videos that can be purchased to immersive team training -interactive videos let viewers control their viewing experience and boosts the level of engagement, sales and the insights of your users. Learn more
Step 3: Make or obtain the video's contents
The first thing to mention is that there's a good thing. There is no need to design video content that is specifically created for an interactive experience to function as one. It is possible to revive or reuse materials by adding interactive elements in any type of video. If you're creating fresh content, you should know some things you'll want to keep in mind.
Storyboard, storyboard, narrative board:Especially when you're planning to create an interactive feature that is more complicated (like the branching storyline) It is recommended to spend some time in the stage prior to production to determine the number of storylines you'll want to pursue.
In your planning, be aware that having too many choices could be too many of something good. "The easiest, most clean experiences are the ones that gain the most interaction," says Jack. "Opt for two options on the last section." Keeping it simple will help your viewers navigate through your material and make your production day more efficient.
Make sure to hold your videos longer than you normally would for any video that have overlays or hotspots it's best to keep your videos for a little longer than the normal. It will permit viewers to read any text in the video or to take the actions you'd like them take.
Be aware of the frame Based on the shape of your overlays or hotspots, you might want to consider the location where the content of your video is within your frame. If the large overlay will be unfolding on the left side of the screen, frame your subject further towards the right side to make the post-production process easy. "This helps you to ensure that the overlays do not clash with other people or the objects that are in the scene," adds Jack.
"The benefit of using interactive media is the variety of the things you can do, from shoppable video to overlays to analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Decide on your distribution strategy
Congrats, you have an engaging video! Now where do you want it to be displayed? Interactive video content must be hosted on a website or webpage to function at the fullest capacity. That means you'll want to leverage marketing channels like emails and social to drive viewers to an immersive experience.
We recommend creating GIFs or shorter, looping video assets that showcase the interactivity capabilities of your video. "Show viewers that the video's interactive capabilities from the very start," notes Jack. "Not many people even know it's possible to click on a video. That's why we want to demonstrate on promotional photos."
5. Review your accomplishments
You've come up with a concept for a video that you've crafted, incorporated your favorite interactive elements and released it upon the world. However... how are people actually engaging with it? Analytics and reporting from's go beyond the standard metrics for video to give you super-specific data. It is possible to see exactly where and when your viewers clicked on different hotspots and overlays, as well as the performance of your online shopping, and much more. Better insights = better learnings and better video for you and your viewers.