How did AWeber increase LTV by more than 500 clients through a course online

AWeber is a technology that has won awards for automation and marketing via email. It's dedicated to helping small and medium-sized entrepreneurs build automated emails. AWeber is home to more than 100,000 users using their platform.

Similar to many SAAS companies, AWeber was looking for a new way to engage with existing customers and also to attract new customers. AWeber would like to train people on how their technology to promote their products through email and automated marketing can help grow their business.

That's why AWeber took the initiative to develop an online training course. AWeber launched an daily email marketing classes in the hopes of instructing business owners on how to automate email marketing campaigns to guide clients to make purchases.

This course has enabled AWeber extend its reach to its current client base and draw in new customers as well as, the course has helped numerous entrepreneurs maximize the benefits of the marketing automation tools offered by AWeber.

"The principal goal for the program was to ensure sure that that users are able to use the platform. Making them aware of the platform, experimenting with new features, and getting users to go beyond just sending out an email  or a continuous sequence."

AWeber

After the launch of the course, AWeber has seen a rise in participants with over 90% of them former AWeber customers. The majority of the participants have renewed their accounts with AWeber and started using the latest features that are available on the platform frequently. The course created a new revenue stream for AWeber and the company is providing it as an essential device to assist beginners to get the maximum benefits from AWeber after they have signed up.

AWeber shared their step-by-step process in the development and launched their software on We've compiled all of the data in an article. The research includes:

• They researched and selected the best topic that would appeal to their viewers
• What were they able to prove that they were able to fulfill the needs of their course
• The method they employ to create top quality media
• Certain elements of their success before launch strategies
• Strategies to guide you on you on your path in creating your own personal program in the spirit from AWeber.

HTML0Study this case study to understand how they followed to achieve their business goals:

We'd like to acknowledge AWeber's team for sharing with us about your experience!

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