How can you make an effective lead magnet that is no cost
Lead magnets are a fantastic method to increase your list of email subscribers. In exchange for someone signing for emails from you, provide the recipient with a complimentary item of content or download document. Consider it a gift!
Another compelling reason to offer such a free download is to build authority, meaning you are the expert regarding the subject. Some lead magnets even show your customer how to resolve a issue, only for the potential customer to realize they should be able to hire the creator assistance.
Let's look at how you can create a free downloadable lead magnet.
You prefer watching instead of reading? No worries! Check out the video below to learn the steps involved in building it out!
Step 1: Select the lead magnet you want to use.
The first step is to think about what type of lead magnet you would like to design. Some popular lead magnet options include:
A long form guide or ebook. If you're skilled at writing or you have an audience who is drawn to long-form content These are two great options.
White paper or report. This is especially relevant when you have unique personal data that you wish to make public or have it gathered from various sources.
Templates or checklists. They do not require as much writing but they do require ability to format.
A lead magnet that is specific to the industry. For example, menu plans or recipes are often the top choices of makers in the health and fitness space.
To provide a lead magnet sample on this blog, we'll provide the following list of.
Step 2: Brainstorm your lead magnet topic
Once you've determined what kind of lead magnet you want to offer, you'll need to choose the topic. Your topic should be valuable enough that you can offer your email address, however it shouldn't be so valuable that you could be charging for it. Balance is everything!
Consider a topic that would be relatively easy to create and utilizes your existing skills. It also doesn't hurt to conduct a simple Google search to ensure that your subject hasn't been covered by a huge number of articles that are free to read so that you're not creating content that needs the use of an email address. If you're covering the same area that you have covered before, think of ways to enhance your lead magnet to be more thorough and more engaging.
In our example of a checklist suppose we're a knowledge entrepreneur with a vast knowledge of outdoor activities. It is possible to provide a checklist for all the items someone needs if they are going on a multi-night backpacking journey.
Step 3: Do any research needed
Step 4: Write your draft
When you've had your data completed, it's time to begin writing. Some people choose to start with an outline while others prefer to write rough drafts on the paper. Your process for writing is completely dependent on you, but in the end, you'll need to let your creativity be flowing and modify it afterwards.
For our checklist example, we'll start with throwing any relevant ideas related to backpacking we have on the page.
Step 5: Edit your lead magnet
After you have a full draft, you'll want to revise it. Reread it to see if you can find any opportunity to improve upon it. You might add new concepts, or perhaps you eliminated something more irrelevant. Ideally, you'll have someone else edit the document to your specifications. However, if you're the only one, simply make sure to modify your document once you've had some time to relax.
In our checklist Perhaps we'd like to incorporate some ideas that are new or
Make it more specific. Also, we can add the links to specific recommendations for sporting equipment. This adds additional value by preventing the lead time on research.
Step 6. Step 6: Proofread
Once you've got your lead magnet drafted It's now time to proofread. Here are two helpful tips. First, use a tool such as Grammarly to assist you in catching spelling and grammar errors (we use it too!). Second, you want to take a moment to read the text aloud to ensure your ideas are presented in the way that you want.
Another suggestion: think about proofreading right at the beginning of the day, when your brain is refreshed and you've taken the time to remove yourself from the text.
Step 7: Design your lead magnet
If you opt to make use of any type of free lead magnet creator instrument, tool or generator be sure you read their terms of service and ensure that you're complying to their guidelines.
To create a checklist it is possible to build a table inside your Google Document itself. After formatting it to your liking, click the File tab, followed by Download, then choose PDF file. Now, you've got the file that can be used to create a lead magnet!
Don't forget, as lead magnets are cost-free, there is no need to stress about the formatting. The document must be well-polished and readable. But your lead is coming to you to get the data, not the design or layout of your document.
Step 8: Distribute your lead magnet
Offer lead magnets in
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