How can developers sell their App outside the App Store --
The excitement of selling a product quickly wears off as developers discover that online the retailers like Google Play and Apple Store can take a portion of earnings.
The cost isn't an insignificant portion, but it's a whopping 30%. This price is a huge burden and has forced developers seeking alternatives. But the good news for people just like you, there's a method to sell your product without having to divide the profits to the main channels.
In this this post, we'll look at the ways developers can avoid the huge 30% cost that comes directly from Google Play and Apple Store.
Let's dive in.
There are pros and cons to Utilizing the main App Distribution Channels
Before we dive into other methods to distribute apps we'll take a look at how traditional app channels function.
As we've mentioned before previously, Google Play and Apple Store consume nearly a third the revenue of every app sold through their stores. This isn't the only issue with distribution through these platforms.
The majority of apps available make use of these distributors for selling their goods. Therefore, you can find numerous apps available by two different stores. A different issue is how can distributors make their apps be recognized?
Aha! Through advertising, naturally.
In addition to the cost of 30, distributors are also paying for advertising in order to ensure that their apps are seen. A study revealed the real price of app advertisements. The business took an initial budget of $10,000 and distributed it across four different ad network:
- Google AdWords
- Facebook Ads
- Twitter Ads
- Advertisements from iAds
The expense per application varied between $1.43 and up to $5.36.
When we consider adding this expense to the mainstream distribution cost, it's obvious why developers are searching for alternatives. Some of the most downloaded applications, such as Spotify and Netflix can be downloaded via Play as well as the App Store. Instead of letting the distributor handle billing, the companies are creating their own platform to handle their subscriptions.
Businesses like Epic Games have taken matters to their own and made the game that is wildly popular Fortnite exclusively available for download on their website as well as on the Samsung Store. By doing so, they've earned close to the 30% cost charged by big distributors.
Additional advantages of selling outside of Google Play and Apple Store are the following:
- Alternative distributors generally are not charged the app listing fees. App stores that are third of the market can make it easier to promote your product better because you will have a higher chances of being featured on your app for the duration of a day, or even as part of different promotions.
- Alternatives may be more profitable than Google or Apple stores when app developers have localized applications with a specific focus on certain nations
There are advantages when you make apps available through Google Play and Apple Store. In addition, the stores are regarded by consumers as secure download locations however it is also extremely easy to make apps available via these channels.
Spotlight: How One App Developer Makes Money Selling Outside of the Main App Stores
At the time Christian Tietze started selling his items on the internet He wanted to earn profits and have greater control.
Tietze posted his experiences in a post to his site. There were a variety of challenges selling through the Mac App Store, including:
- Cost of revenue 30% (excluding VAT)
- You can't provide a demo
- You can't provide upgrade pricing
- You don't get to know your clients.
He then began thinking about ways to advertise outside of the Mac App Store.
"Distributing via The App Store is convenient; anyone can browse your product and download, update and download all from the same place," Tietze says.
"On the negative side the other hand it is that you'll incur losses with each transaction. Additionally, you'll be subject to strictly enforced App Store Sandboxing policy and you aren't able to make promotions or promotions. If Apple decide to remove your account from the App Store, then your company is shut down.
"This does not happen frequently, but it can occur. "
Tietze states that the developer (and many other independent developers) distribute applications via the platforms they have created. Tietze uses the platform to promote his app. The platform provides him with the possibility of offering bundled sales, discounts along with the store API, which is custom.
" has a storefront test on the web and within the app for an purchases in-app. It is an easy method to test whether the payment method you use works and if your app transitions between "locked" to "paid," he states.
Closing Up
When it comes to distribution options for developers, it's clear that times are changing.
Two principal players in the application game, Google Play and Apple Store were the only two players. If developers were looking to provide their app with the possibility to succeed, they had the option to distribute their app on these platforms, and paying the 30 percent fee.
But, app developers are now back in control of their applications and the income streams.
If you opt to utilize an all-inclusive partner such as this for your app to be available directly to your website, or distribute them using alternative app stores, there are plenty of other choices available to distribute your apps. If you're seeking to establish connections with people in difficult-to-reach areas or distribute the app in-house or provide it for download as a one-click download there are no limits to the possibilities.
Be aware that Google Play and Apple Store are a hit because millions of consumers all over the world trust their services. Due to the huge amount of apps downloaded through alternative distribution channels on a daily basis, it's apparent that users are open-minded regarding finding the best apps for them.
You can check how easy it is to transform your site into a shop using examples. Through the use of the examples, you will be able to create several dummy stores in order to get a better understanding of the tools capabilities using store builders. Store Builder API. The examples include links to documentation pages and similar demonstrations to CodePen that demonstrate the source code.
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