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How Brandy Woods-Smith Earned Nearly $6M on

Jul 12, 2024

Brandy Woods-Smith is the person who is the visionary behind the Childcare Millionaires Association , is dedicated to helping childcare owners and leaders through her online platform.

In Houston, Texas, Woods-Smith's career journey began as a high school teacher. school teacher. She rose up the ladder, growing her role to become an assistant to the principal director of curriculum then the position of assistant superintendent. She realized, however, that to achieve the impact she envisioned, she needed to forge her own path, opening Imagine Me Academy, which was a revolutionary educational center that focuses on early childhood development.

Motivated by an in-depth appreciation of the crucial role early education plays in shaping young minds, Woods-Smith created the Childcare Millionaires Association in 2018. The initial idea was to create an Facebook help group the organization quickly morphed into a platform where childcare professionals can access invaluable resources including webinars, masterclasses as well as masterclasses that are hosted by and designed to improve their business acumen.

"A majority of childcare providers do not have much know-how in the business world," she shares. "They possess a great deal of enthusiasm and deserve the biggest hero award around the globe. But many don't have prior experience in business. ."

She was aware of a business that was viable when she posted in the group, asking for anyone who would like to know how to start the daycare. In just a few hours, she had over 300 messages. Since the demand for this type of assistance increased and she decided to create pay-per-click programs that would help childcare owners stabilize and grow their centers. Since then, Childcare Millionaires has generated over $6M since its conception, impacting owners across 46 states.

This is how Woods-Smith developed an online course worth millions of dollars business:

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She developed a supportive community

During the pandemic, people on her Facebook group -- which now boasts close to 8,000 members -- relied on one another for help. "When we found out that schools were going to be closed on the Monday following and we decided to log on online to discuss the situation and to share our information," she says. "It inspired me to think about how we can work together as this while we're in the middle of uncertainty and suffering What would happen when we worked together like this every day to ensure our companies are strong ?"

Soon, she launched four paid courses on . In addition to her a la carte course library of 50 classes and two online programs: Accelerator and Daycare University. Additionally, she has two mastermind courses, Elevation and Ascension. " has helped us to bring our knowledge into the world with a practical and systematic way," she shares.

Based on her experience there are many instances where business mentors view the person right next to them as a rival. Her support group believes in the power of coming together to help each other.

"We believe that our biggest tool is collaboration, especially in getting an industry standards for childcare. In reality, there not enough individuals sharing the best and sound business practices in the childcare industry. ."

Her research led her to a market that was niche.

Making a profit in an area of specialization is one of the major factors the reason for her accomplishments. She particularly caters her content towards childcare directors and business owners looking to grow their businesses.

The idea of keeping this customer with her in mind has helped her find her voice and develop material that would resonate with them. "Whenever I send any of my media out, even ads, I speak directly to the owners of childcare and directors." She continues.

"Make clear to whom you're speaking to," she advises. "If you're speaking to all of them, you're talking to nobody ."

Despite being based out of Houston, Texas, that's not the main market she is. The group has a lot of members ranging from the age between 34 and 60 years--in Louisiana, New Orleans, Georgia, Tennessee, Connecticut, New York and New Jersey with a combined all of 46 states. There are also members from Saint Thomas, the Bahamas, Saint Thomas and Saint Croix.

She focused on the big scene

Central to Woods-Smith's philosophy is the idea that businesses with a profit can make an impact that lasts. Through providing childcare providers with the necessary tools for running successful enterprises, Woods-Smith aims to generate the ripple effect to extend beyond the specific centers and benefits the entire community. "We are determined to assist businesses become profitable, because there is no way to really have a positive impact if don't have enough money to care for your family as well as your family members," she shares.

She's determined to help to create jobs for women, which in turn helps women manage their families. "A majority of childcare providers we collaborate with employ people in their own community--and in particular, they're employing women, which is one way we can help close the gap in wages ."

"In our programmes, we help more than 30000 childcare providers," she continues. "If the average owner has 20 employees, then we're touching hundreds of thousands of people because we provide childcare owners with excellent methods to ."

According to Woods-Smith, this domino effect creates the greatest impacts. "If we are able to stabilize childcare centers, then these centers can aid their 20 employees and the 20 employees could assist the hundred children and systematically we can help everyone in the family ."

She offered free content

Before launching her paid programs All of her educational content was available for free. It turns out that this approach played a major role in her later success.

"There are never enough you can give people," she says. "Some folks say, if you gave all they have, what can they buy?' Don't think about it. Make sure that people are aware that you're valued ."

"I feel like when you aid people to get what they desire, you will be able to get what you want," she continues. "The one who helps will always receive ."

Soon she launched a free course called 100 Days Better. When word of the course spread the word, she concluded it was time to launch paid programs in the year 2019. Despite the fact that this step is nerve-wracking for many creators' online courses creation journeys, Woods-Smith encourages users to avoid letting the worry of not being successful get the best of their. "Don't be afraid to put a price tag on something," she shares. "Whatever you believe your software has value, don't be intimidated to attach a price on it. Just make sure that it's high-quality." ."

Apart from the word-of mouth and group on Facebook, Woods-Smith states the majority of people learn about her company through ads on Facebook, specifically through her online challenges. The business is also promoted through LinkedIn and Instagram.

She helped students find the right courses

If someone just opening their center or is in industry for more time, Woods Smith assists them in finding the correct software.

As an example, Daycare University is for brand new owners--or anyone who wants to set up the first center. The program lasts 12 weeks and it costs $997 or $1,997 if VIP members are able to pay the full amount.

The Accelerator is their main program. This is the one that most people sign up for, and it costs $99 a month until they buy a complete year, which gives them lifetime access, costing 12,000 dollars.

In addition, she provides two masterminds. The first one is Elevation, which is a one-year program that she works one-on-one with owners on a monthly basis and meet them in person four times per year. This program is $18,000 per year. The other program is Ascension which is a program designed that is for people who have multiple stabled, stabled centers. They want to begin working on their own personal brand so that they can be noticed in the world in a new manner. The cost for this program is $30,000. calendar year.

Every program is available through different media options, like recordings of videos and audio files documents, PDFs and live coaching, including Q&A sessions. Woods-Smith's team also offers live work sessions, which can help increase motivation and create accountability; for example, students set time aside for meetings with each other on Zoom to be able to discuss issues together. The masterminds have live classes each month. They also have recordings of their own--and also get access to their own performance coach, who can answer questions and work through their goals along with.

When creating the courses the team heavily rely on ClickFunnels to create landing pages, Active Campaign to create her mailer, Gamma to create PowerPoints, CapCut to edit simple videos, and Otter to provide transcripts.

Her audience got what they requested.

Over time, Woods-Smith's team has collected data from their users about their learning needs, often resulted from the queries users ask. "When we create content, we want it to be researched-based, practical and based on best practices," she shares.

In the case of live classes, she asks herself: what could I provide students in an hour they could take home and use in the coming 30 days? "We want to give them rapid wins because we think that a string of short wins will help build that confidence to do certain things that are more difficult," she reveals.

Woods-Smith highlights one standout piece of her content, her course titled Enroll 20 Students in 20 Days, that she believes is particularly effective. "This course is able to transform the center's finances," she asserts. "Focusing on filling 20 seats in just 20 days could be a game-changer ."

Although the course is available as an a la carte library, it's included in the event that someone signs up for any of their memberships, as also in multiple packages which they sell on their website.

Her fear didn't take over

Woods-Smith believes that the number factor that has led to her achievements is her refusal to let fear keep her from achieving success.

"I did not have many things," she shares. "I've had to be homeless along with my two daughters, and slept in a car for a time. I'm not concerned of how dire it could be, as I believe I've experienced some of the worst things that could happen to someone. ."

When she has an idea, she's quick to act; she doesn't even think about it for six months before starting.

"I am not a person who operates from the fear of failure," she reiterates. "I use caution when I operate however I am aware that if something doesn't work all I can do is to fix the issue and get it working next time. ."

"People do not want perfect, they just want help. We're willing to offer help," Woods-Smith adds.

She worked on her money mentality

One reason why Woods-Smith's speed to react is because she believes that money loves speed. "I think that the quicker you can do something, the greater amount of earnings you'll get," she says.

The last time she was on the team, they produced almost $1.6M. Her goal for this year is to earn $3 million, and over the next three to five years, she is hoping to reach $10 million annually. Along with offering online courses, the company offers several gatherings for parents of children. In the coming year, they'll be on tour and will visit 20 cities in the US.

The path to reach this stage of achievement was not easy. Woods-Smith was able to study how to build a positive money mindset. "Money is everywhere and plentiful," she shares of her lessons learned. "You might not be able to access the money right now however that doesn't mean you don't have it. ."

Part of cultivating this mentality is to recognize that it wasn't the money she wanted, it was the effect and independence that money gave her. "Money is a tool," she states.

One of the reasons she's looking to create more revenues is that she could pay her staff more.

"We would like to pay every one of our staff members who are full-time at least $100,000, because they're worthy," she says. "We would also like to achieve a bigger reach; the greater the amount of money we make, the more we can sell, and the more cities we'll be able in a ."

She believes that if creators don't do the work they're supposed to and make a difference, then money won't reach them. "Don't create a barrier between you and your money," she says. "When you give your gift to the world, I'll guarantee that all the blessings you've been praying, wishing, and waiting for will be returned to you, multiplied ."

Being online and displaying authenticity is another important aspect in Woods-Smith's book.

"There are others waiting for them to see you. If you choose to show up and show up there, they'll show up and to be saying, 'oh God, I've been looking for that .'"

She came up with a plan for strategic pricing

The programs she offers range from $99 a month to $30,000. Prices vary based on how much human interaction there is within each program in addition to the cost it costs to run it.

"In the case of one our masterminds we meet in-person four times a years," she explains. "That's an expense to the group. The team will look at what it takes to implement the program, and set an appropriate price above the actual cost ."

"Our pricing isn't determined by emotional factors," she continues. "They're determined by the amount it takes us to fulfill the programme ."

Beyond financial success, Woods-Smith's main goal is to create the sense of community and collaboration among childcare professionals. Through the efforts of her association She creates an ecosystem where individuals can share experiences, share successes, and navigate challenges together; at the center of her mission is a profound conviction in the power of transformation of entrepreneurship and education. The story of her life is an example of the incredible effect that highly motivated people can accomplish when they blend their expertise with a commitment to empowering and collective growth.

If Brandy Woods-Smith's story inspires you, it might be an ideal time to take a shot in online course design. With the ability to enroll for a course for no cost, there's nothing to lose. Like Woods-Smith says, don't let fear stop your journey.