In today's hectic marketer making content and improving algorithms is a full-time job. No matter if you're an artist, content marketer, or marketing generalist, the day is busy that it's difficult to make time to stay stimulated and remain up to date.

And since said wisdom can be condensed into a 280-character Tweet, just a one-minute Instagram Reel or short LinkedIn posting, you'll be able to be inspired throughout the day. (No need for overtime.)

14 influencers in marketing that you must be following

In this article

1.    Experts in video marketing that we love
2.    Content marketing gurus to study from
3.    Social media experts who can inspire us
4.    Search engine optimization and web design experts to watch
5.    Marketing strategists doin' cool stuff

Marketing experts on video that we love

Danielle Diamond

Danielle Diamond is the creator of Epiq Media, a video agency that creates videos for customers like Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

When it comes to LinkedIn Danielle's slogan is "Don't become the advertisement. Be the TV show," and she shows her followers precisely how to achieve this. She delivers captivating advertisements, (short) video marketing guides, and also the actual effects that creative campaigns garner.

This is a glimpse of her innovative work to Exit Five:

Kim Gehrig

For a taste, here's the campaign she ran for Apple:

Kevin Anson

Kevin Anson is a video marketer working with clients like ClickFunnels, IBM, and Mercedes Benz. According Kevin Kevin, he's created over 10,000 ads and videos in the last 16 years. Kevin is currently sharing his knowledge with others via his famous YouTube channel.

The majority of his videos are under 10 minutes, and they are focused on practical and practical tips like the steps to create an application video that can be used in the App Store and how to make audio smoother and add subtitles in YouTube videos.

You can watch Kevin's videos on YouTube as well as Instagram..

Content marketing gurus to study from

Ross Simmonds

The president of Foundation, an agency for content marketing, Ross Simmonds is an authority to follow for anything related to content marketing as well as expansion. Simmonds is well-known in the world of content for engaging with other marketers and making Twitter threads that are full of practical guidance.

Ross's success on social channels also serves as a MasterClass in content reuse. He doesn't only posts tweets to over 60,000 followers Ross also provides digestible business advice via Instagram, YouTube and LinkedIn.

Amanda Natividad

Amanda Natividad is vice-president of marketing for SparkToro, an company that conducts research on audiences. On Twitter, she regularly offers advice on content marketing to her 16,000 followers. In addition, her newsletter, The Menu is a deep dive into her opinions on marketing. The founders are also interviewed as marketers, and content creators through her YouTube channel, The Menu Show.

Kaleigh Moore

Kaleigh Moore is a writer on freelance, marketing consultant, and founder of Content Remix, a podcast repurposing agency. On both Twitter and LinkedIn, she shares actionable tips to improve your writing skills and reuse every type of contentthat includes audio, written and video-based content- for maximum impact.

Social marketing experts in media that inspire us

Lauren Thomas

Lauren Thomas has a fairly star-studded resume on LinkedIn The resume includes: In her past work, she's had stints for AT&T, The Coca-Cola Company and Macy's as well as currently leads social at Intuit. The best advice for content creators?

"Do something you are proud of, and also have a little fun throughout the process."    Lauren Thomas, social media guru

On LinkedIn, Lauren shares her strategies for attracting 100,000 followers on TikTok to get buy-in from leadership for social strategies, and coming up with new concepts for social media.

Christopher Tompkins

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing company. Aside from sharing his views about the future of marketing via social media via LinkedIn and Twitter He also hosts The Bulletproof Marketer podcast. The Bulletproof Marketing in which he regularly interviews experts from growth and marketing.

Christopher is extremely optimistic about the future of video in marketing via social media, and has told Forbes:

"If you examine the recent trends in digital (social, paid, email) take note of the volume of movement that you are watching on each channel. Notice how much more widespread the trend is in comparison to before...My recommendation is to step away from your normal routine and start using video very soon."

Web design & SEO experts to watch

Andy Crestodina

Andy Crestodina is co-founder, chief marketing officer at Orbit Media Studios which is a web design and development company. The team he and his colleagues are focused on helping customers create appealing, functional websites that increase conversions. Naturally, for Andy an important aspect of building stories-driven websites is using video strategically. Andy told TechSmith:

"In our research, we have discovered that faces of people are magnetized and it's hard not to take a look and pay attention. So video has a huge benefit over podcasts and blogs for connectivity."  Tweet

Keep up with Andy Follow Andy on LinkedIn and Twitter for tactical and expert advice about SEO, Analytics as well as website design.

Oli Gardner

Oli Gardner is co-founder of Be The Keynote A company that helps people become better communicators. Oli has also founded Unbounce which is a zero-code platform for landing pages.

Oli's passions for marketing tools and communicating are apparent in his tweets as well as LinkedIn postings, in which he often offers advice on how to become more effective in his virtual communication -- whether on webinars, landing pages, or on social media video.

Neil Patel

Neil Patel is one of the biggest known names in SEO and online marketing. This is not surprising, as it's the right thing to do. Each day Patel shares fresh tips for marketing through YouTube in short, under five-minute videos. He covers the world of marketing via digital broadly, sharing advice regarding how you can rank your website on Google as well as how to identify trends before they're too popular and also how you can automate your marketing.

Alongside Eric Siu, a founder, investor, and advisor Neil also runs the show Marketing School..

Aside from his podcast and YouTube channel You can also follow Neil on Instagram and LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for marketing at Superside which is a well-known design company. Through LinkedIn and Twitter, she frequently explores her marketing strategy and what's happening behind the scenes at Superside.

The posts of Amrita are honest and honest, and when you read them, you'll often find yourself experimenting with the Superside team. In February, for instance, Amrita shared on LinkedIn that she and her team were investing into "a lot of moonshots" in part because, as she explained:

"I'm calling it COMO. Similar to FOMO, COMO is the cost of missing out which is why we'll put our money in areas we believe to be where that the COMO is very high."

In the following months, she shared some of the results of those decisions, including making a bet on video and the way that designing a user-centric, interactive advertisement increased their click-through-rate by 48%, lowered the cost per click by 62%, and brought their cost-per-thousand down by 30%.

Dylan Kohlstadt

Dylan Kohlstadt is the founder and CEO of Shift ONE which is a B2B online marketing company. A lot of his posts are on how marketers can move the needle simply by offering the community with value. As Dylan tells Peer to Peer Marketing:

"I believe the most important fields in digital marketing right now to be explored is community marketing. Work out how you can build a physical and digital community in which you are able to provide value, and also where you build loyal and passionate followers, who also happen to shop with you."

There are many ways to connect with Dylan you can follow her via twitter, YouTube, and LinkedIn. It is also possible to listen to her podcast, The Dylan Kohlstadt Show available through Spotify as well as Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro, an audience research tool that helps businesses better understand their clients. He's well-known on Twitter to help users understand how they can better make use of data and research in order in order to optimize their strategies for marketing.

As Rand advocates for the use of data and customer research across all forms of marketing Rand has experienced the potential that video advertising can bring to the table.:

"Video has some really unique powers. One of the things I've learned is the memorability of video and the ability for it to make a lasting impression that stays with an individual is unparalleled."    Rand Fishkin

Rand is also available on LinkedIn. Rand on LinkedIn.

Stay (and remain) inspired