Incorporating a B2B sales model into your organization or changing to a B2B sales model could be an effective way for unlocking the next level of business growth.

The final session of our "Level Up with Plus" series, we spoke about the topic along with Paul Thomson and Simon Durant. They talked about practical and tangible strategies to increase and improve the B2B services you offer.

It could be that you're an entrepreneur working in B2C seeking to move into an B2B selling model or you are part of a larger business that is looking to integrate the use of online learning into your product offerings Paul's concrete tips will help you to develop practical B2B methods to start.

The B2B selling journey

It's tiring to continually sell. If you're in the field of making online courses it is not difficult to get addicted to "selling" and working to increase your reach. This requires a significant amount of effort, time, and work, and this is especially true when an enormous amount of energy and time are spent on selling a lower-cost course.

In order to get rid of the sales cycle it is essential to create an effective sales system that adapts to the requirements of your company. This can help you create consistent changes that can support your long-term growth and create a unified strategy for everyone involved.

Before you get started in the process of developing or reinventing your B2B offerings, here are some common mistakes you should avoid.

• Innovating your wheel. Do try to keep yourself from creating a new wheel. Most people when they jump into online courses believe that they must start with the whole new thing and reinvent the wheel completely from the ground up. Remember that you don't have to start over - especially when you've created an efficient B2C company.
• Don't "Ready to fire, aim or ready": Once you've chosen the topic of your course , make sure to wait at least the day after you launch your course to think about how your course will integrate within the overall structure of your company.
• Don't give up until you've reached the edge of your business's success. An essential thing to think about in the beginning of your journey out in the B2B marketplace is to not abandon the cause as soon you'll be one step closer towards your dream of success. A single contract, a single vendor or even a salesperson can transform your B2B company into an instant success.

The life-time value of a School Framework(tm)

The framework is built around three main pillars, which are Students, Sales and Systems. When you focus on these three areas, companies can run and function at a high level and also provide a meaningful user experience. The first step is to produce content that is able to connect with your customers. After they're in the fold, you'll need to make sure you've got the right methods in place to move learners from one product another, similar to an escalator, after they've become fans of your material. For this you'll need "systems at the front as well as back end that identify learners and inform them at the right moment," says Paul who says that they'd like to "incentivize students to buy the next item" with the help of great educational experience.

This framework helps support your students who are new and helps in students in having transformative experiences that help you provide them with other services and opportunities later on to come. Many companies and organizations have taken the same path in the past, establishing online educational strategies and discovering excellent methods to grab students.

Three methods to enhance your presence within B2B's marketplace

1. Implementing a customer-focused strategy
2. The company offers an additional option to retain customers and reduce the rate of churn
3. Utilizing accreditations, certificates, and partnerships to accelerate growth and expand your reach within the B2B market

1. Implementing a Customer Success Program

It is crucial to keep in mind that you're doing an amazing job within the way you provide the products and services you provide as well as the information you impart. Integrating the online and on-line education into your company will assist you in create a strategy to ensure your clients' satisfaction, as well as to enhance your current enterprise with new offerings, give more value to your clients, and grow your business.

 How "Echosec Systems" executed a successful customer strategy

Echosec Systems created a customer education center that is integrated into the new process to onboard employees, as well as serves as a double function for their business.

A few good things to think over when pondering the implementation of an effective strategy for customers include:

• What do you think about courses to complement your existing business?
• What purpose, role or challenge could the course aid you in solving within your company?

   2. An additional incentive to attract customers and decrease the chance of them returning

There is a method that your business can benefit. It could be a service, product that you offer, a service, or an approach to aiding customers, clients, or clients. Making an additional offer available is an effective way in keeping your customers as well as reduce the rate of turnover. Courses in training can be a great option to offer an additional benefit to your customers and also reduce the likelihood of them leaving your company.

How Lansa A low-code programming platform has implemented the "additional services"

In Lansa The team tried to address the issue that arose even though they had a lot of documentation , there was a requirement from potential and current customers to have a official education on their platform. Customers needed assistance in learning how to use the platform.

Prior to implementing Plus Lansa's team, Lansa employed the method of time-mentorship to teach potential clients how to use their software and to also explain the best methods. This will require a large amount of time as well as money at scale.

• Take a moment to think about your Lifetime Student Value Framework for a moment and then think about the goal of creating an eco-system: you want your students, customers, and future customers to be secure in a natural and healthy approach . The result is a profit for your company and keeps the customers within your systems to stay for longer. Your goal is to offer a holistic experience that will keep your customers dedicated to your product or service.

Some good questions to think over when considering the possibility of using as an "additional arrangement" to decrease turnover within your business are:

• Why are my customers currently disappearing, or are they growing out of my business?
• What kind of program can I create for my business to assist ease that

3. Utilizing certifications, accreditations as also partnerships to increase growth and expand reach within the B2B market

Even if your business has expanded and grown, it's always beneficial to extend your reach and increase the speed of expansion what you are providing for your students, clients, or clients through using classes or the launch of the certification, accreditation and other partner program.

What is HTML0? IntelyCare has accelerated its growth and added capabilities that go beyond what is currently available for business by gaining certification and accreditation

IntelyCare's team IntelyCare team IntelyCare developed a program which was a complement to the offerings of the company, and could teach more than a million students in a highly effective efficiently and speedily. They also used certificates and social media in order to offer essential methods to help bring the course to its end.

Key Learning: Incorporating the certificate or accreditation in your B2B service can be a great way for you to accelerate your business's growth in the B2B Market. The public wants to be educated about topics they have never heard of, and want to have the proof they've completed their knowledge and acquired any new information for purposes of employment in and out of questions about the compliance. The certificate can be a great method to provide your clients and students with the chance to show the knowledge of security, expertise and comprehension they've learned from the training courses they take.

What is HTML0? Keap has been able to accelerate its growth and increased capabilities beyond its current offering through partnership

In the sense that the Keap partners were accountable helping their clients with integrating the platform within their own businesses, they implemented the Partner Onboarding Program using Plus.

Important lesson learned: As Keap had a proven platform and was able to grow faster through expanding its reach into new markets. They also tried to appeal to new markets that they were not able to reach through trusting their Partners to defend them and to implement their platform in their favor through Partnerships.

The most important questions you should ask in analyzing the process of using certifications, accreditations, and partnerships to accelerate the growth of your business and extend your reach within the B2B market are:

• Which B2B acceleration route will work best for my existing company?
• Is my business positioned to profit from Accreditations and Certificates or partnership agreements?

The best way to enhance and expand the B2B offerings at scale: Notes from the trenches in conversation with Simon Dunant

In the second part of the Level Up with Plus session was a conversation about the subject with Simon Dunant, Director of Online Learning at Engaging Networks. Simon is a regular user of Plus and has a wealth of knowledge of online education as in addition to more than 25 years of experience within the technology field. Simon is the director of the organization of online learning academies for Engaging Networks, a leading SaaS platform that supports non-profit fundraising and marketing. He is responsible for the development, curating the implementation and delivery of customer education as well as partners' certifications for customers and their agency partners around the globe.

Simon is the manager of Engaging Network's Staff Academy, helping the company to provide security and compliance education to employees. He has more than 10 years of experience with B2B in addition to B2C experiences in coaching, training, and mentoring coaching in person, on the internet and on-demand materials for top corporations worldwide and during conferences.

If you're looking to create strategies to improve and expand your B2B offerings, Simon offers some tips from the perspective from someone who's gone through this process in the past 4 years in online education as both consultant and employee in charge of the online delivery of training and implementing the Engaging Network's Customer Education Program starting from scratch before relocating to Plus by 2021.

How can online learning programs help companies achieve their goals?

When Simon was first introduced to Engaging Networks, the company was keen to explore the realm of online education to its clients and also customers and partners. Initially, the goal for Engaging Networks was to provide scalable online customer education that turned their clients into experts on their software to increase retention rates, draw new customers, and reduce the amount of time employees spend on onboarding while they grew the business.

The objectives of Engaging Networks's educational platform online was to:

• to help customers understand their product and to provide high-quality services to their clients within a digital world
• to educate customers on how to use their platform and tools to allow them to utilize effectively and achieve their goals for the organization.

One of the major challenges faced by Engaging Networks was the need to create and distribute courses quickly because of their fast-paced production schedule and regular updates to features which come out each 6-8 weeks. It was vital for the company to be able to build and update the content of their courses according to new features in order to educate their customers on how to utilize them and to ensure they were providing an added value to their customers.

The benefits of an online academy In terms of reducing the time to onboard in Engaging Networks, starting an academy led to a reduction in amount of work for account managers and Support teams. With an online academy, most of the routine processes that support teams through while onboarding customers can be eliminated through the introduction of self-paced courses, which can help Account Managers and Support teams get more personal time with clients.

The establishment of a network of partners with accreditation and certification

Engaging Networks built a community of nonprofits and marketing agencies interested in working together to develop their platform. They developed a partnership network with the help of an online academy for agency professionals that was able to accredit and validate them.

The most important advantages from partnerships and accreditation are:

• Accredited partners can be a crucial part of the implementation of a product, platform or service along with in the process of training users on how to use the product or service.
• Accredited partners can assist their customers with presenting their concepts or ideas, and can also introduce prospective customers to a company.

Accredited partners are able to improve Engaging Networks' partner program. Previous to the implementation of the agency academy there was no standard process to assess the quality of the partner the business provided to its clients, and they weren't sure what the customer experiences would be.

Engaging Networks saw an opportunity to educate their partners, in addition to accredit and verify them in addition to establishing more solid relationships with their Partners. It allowed them to create a strong partner network through organizations that were familiar using their platform and had a solid knowledge of the frameworks they use. They felt confident that they could count on a community of accredited partners who knew the platforms in detail since they were certified through online online education at their academy.

Beginning your training from idea to imparting instruction quickly

If you are an enterprise that is larger, you may need to create a short duration to design courses on the introduction of a brand new service or specific feature. If you are using Plus, Simon advises taking advantage of the bulk importer feature in the event you need to create several courses in a single session and upload the video in large quantities as well as create the lesson plans on a checklist format.

When you are making your course content in the course, you can create all your video content simultaneously, upload them, and then make a course from the beginning until the end with a strict timeline. This allows you to spend longer on the creation of of the course and ensure that the content will fulfill the requirements that you've set out.

It's beneficial to not spend the amount of time you spend managing of hosting, hosting and changing the platform, rather working in delivering the expertise that you've gained from the written material you have created. The platform facilitates this procedure.

Transitioning from B2C to B2B

If you are working in the B2C audience, your classes tend to be focused on the same subject. If you're a designer of courses You have greater freedom and many people you must respond to. In B2B scenarios, it is important to think about the fact that if you're offering any type of training delivery to another business it will be a wider amount of individuals and departments that you have to report to. So, it is important to understand the business you're working with, or within. If you're an external consultant, or internal, working within a B2B environment will probably require greater training and training processes, as well as an increased number of courses and subjects for education and the requirement to adhere to compliance standards.

There are essential distinctions between B2B and

• There'll be a larger range of stakeholders to deal with: when managing a business you will have many stakeholders within the company that whom you have to interact and talk to. It is possible to talk with the managers of customer success in the company, as well as marketing personnel and the customer service staff, sales engineers, and sales representatives to gain insights into the best way to offer training to clients.
• There's a chance that you'll have to increase the range of courses you offer when you sit in the middle of planning a course, you may require alternative methods of the way you teach a group of people in one particular area. B2B has an extensive catalogue of courses, which means that it is possible to find that after the organization you are working with realizes how important it is to have a training program it will be looking to expand the range of classes as well as training that is accessible to various audiences, such as customers, partners, employees, and various other types of audiences.

Here are some tips to handle B2B B2B B2B content

• Use an application for project management to assist in organizing course content. For a B2B setting, you could need to regularly update your content and courses to ensure that they are in line with a businesses' changing demands. It's beneficial to utilize the project management tools like Asana along with Trello to keep track of your course and its content as well as modifications that were made in the past, but will require changes at some point in the near future.
• It is important to work in together with team members from within the company: when developing an B2B-focused course is essential to gain an understanding of the business' onboarding and customer retention plans, partnerships as well as customer-training methods. Engaging with experts in the field from experts in the field with specific knowledge will help you get insights into your classes and the training that you're creating. It is important to ensure that you have your "buy-in" and soliciting their opinions for your course can be extremely beneficial in the development of your training offerings.

Selecting an LMS that can grow and scale to meet your needs

The past was when Engaging Network used to be their LMS it was much easier to complete administrative tasks which needed been completed prior to the creation of classes. With the use of Plus as their new Learning Management System, Simon is able to cut down on about 30% of his time put back into content creation.

Choosing an online learning platform that is simple to use, adaptable as well as permitting you to design courses in a matter of minutes will allow you in gaining a larger customer base. You can also choose from a variety of sites or learning spaces to teach your students. Before joining Plus, Engaging Networks had an extensive academy that served customers as well as partners and various other stakeholder. Through Plus, they've been capable of establishing several different academies for their clients and their partners, and focus on customizing each experience of learning specifically for their requirements.

Another advantage of Plus within an B2B setting is the fact that, with the help of various learning environments, the business as well as other people involved in the business can monitor the development of customers along with employees, partners and customers separately in their own learning process.

For instance, an HR manager can login to the platform to get notifications regarding the progress made by employees in the process of onboarding. In addition, a Customer Success Manager is able to log in to the platform's learning platform to receive customer education as well as keep track of the progress made by the business's customers.

Tips for starting your first B2B course

• Try to address a business's greatest demand. you develop your first B2B offering, a key aspect to be aware of is to ensure that the program you develop is capable of addressing the most pressing requirement of the business you are working with. For instance, if the company you plan to promote your course faces issues in employee onboarding, begin there.
• Request feedback Request feedback from students and customers is one of your best options to can improve your classes in the future and enhance the B2B services you offer. Remember that launching your initial course will cause some nervousness. Make sure you are prepared to do as best you can in your first course. constantly seeking student feedback and implementing the feedback for the following session. This will enable you to improve the course content each time you launch.
• Make use of surveys, focus group discussions, and client check-ins Utilize surveys, focus groups, and check-ins with clients: It's helpful use of surveys, focus groups and forums on community to collect feedback. To keep in touch with your clients and their requirements, it is helpful to survey clients each month to ask questions about their experiences with your course as well as ways to enhance the service you provide them with by offering them more of information.

KeepingTrack Of Reporting Early In:

While you develop and launch your first B2B service, be sure you're receiving information from your users. Make use of reports tools in your online learning platform in order to observe your students' progress and whether they're engaged within your class as well as to identify whether there are points for improvement.

The most important metrics to be taken into consideration include:

• Students registered with the university
• Course Enrolments
• The courses that were started
• The total number of courses were completed
• The Complimentary Rate
• The last login for the student.

The reports you review for trends and the metrics you use will give you a better understanding of how well your curriculum is doing for students, and help you determine when you need to alter your plans. With the help of the platform, you can download weekly reports, so that you are updated with this knowledge as well as build a comprehensive collection of information.

How to Keep moving forward in the Learning Journey

• Offer suggestions about what to learn next
     One of the easiest strategies to improve and expand your B2B program to expand your course offerings is to provide your students with guidance on what to study next. When you're creating your course's progression as well as finalization pages, you'll be able suggest subjects students could take next to expand their understanding of a particular topic.
• Get creative using the App Store
     Another way to keep them engaged and involved in the educational process is to explore their experience on the App Store. There's a broad selection of apps available that will allow you to diversify your educational experiences for your pupils. They also allow for extending the learning experience beyond text, video, exams, and presentations.
• Introduce micro-learning in order to keep students interested    
     In the context of a B2B setting, including the micro-learning component in your classes helps keep your students' attention. Make sure that you keep the instructional videos you include in your lessons to be an maximum of 15 minutes, and keep each course at the maximum duration of 2 hours. Your students will be in a position to carry on the learning process with more enthusiasm, and you will keep the rate of completion for your students at an increased percentage.
• Make use of real-world case research examples
     Giving your students instances and cases studies about the subjects they've just learned in the course at the end of your course allows them to put their learnings in perspective and understand the way in which what they have learned applies to a real-world situation.

The most important lessons to build Your Online Learning Education Strategy

• Create the course. Let potential customers that there's merit in the course you provide and also that your program is able to fulfill the needs of the business.
• Ensure your course solves any issue that your potential customer is facing currently. Set some KPIs for your course to define the issue that you're trying to resolve so that you can prove your course's value and the performance of the program.
• Request feedback, and then keep improving and refine your B2B service when it's released to the world.
• Think bigger and develop other possible educational opportunities and courses for your business, thereby expanding your capabilities as a creator of courses by the result.
• Make sure to collaborate on your behalf with the client. Develop a habit to keep track of the progress of reports

Article was posted on here