Global Expansion Is Within Your In Your

May 11, 2022

Sell your product internationally

If you focus solely on only the U.S., you can only reach about 11% of global online retail market. But if you're one of the over 300,000 U.S.-based businesses that export products, then you'll join those companies that have an average of 17% higher income than competitors.

If, in other words, the growth of sales in your business is the main goal of your business, it's time to look at expansion internationally.

For a long time, international commerce has been an extremely lucrative venture, except for some of the biggest corporations. In recent years, however, more infrastructure is available to small firms that are linked to popular platforms like Amazon, making it possible for businesses to offer cross-border sales.

Shipping, check! Payments, check!

The biggest challenge is efficiently marketing across several different countries.

Marketing using Google Listings and Ads

Since the beginning, businesses are taking advantage of Google's advertising methods in order to stay visible to customers that are potential or existing.

Advertising for your shopping products, which you are able to manage via the Google Merchant Center, show your items to those who are looking to make purchases across Google platforms.

Despite the ease of use offered by Google's Google Listings and Ads extension advertisements to countries across the world required you to create a separate campaign for each nation that you would like to target.

As an example, retailers were required to design a single campaign that reaches people from Spain, a second campaign to reach people in France, and so on.

We heard your cries for simple solutions and took note!

Introduce Multi-Country Advertisements: Multi-Country

One of the first platforms to integrate with Google's latest Multi-Country Adoption upgrade. You can now join as many countries you'd wish to include in one campaign. If you are making an advertisement campaign using the Google Listings & Ads extension screen, you can simply choose which areas you'd like concentrate on, and then delete areas you're not interested in.
     It's automated. It's simple. It decreases the distance between you and buyers across the globe. This means that you'll have the ability to increase sales and expand faster.

creating an ad with Google targeting multiple countries

You can also make use of the no-cost Google Market Finder tool to locate new markets around the world.

Simple your campaign, increase the reach of your campaigns

Multi-Country Advertising streamlines targeting shoppers all over the world. This is a good thing for:

  • Growing Increase your reach with many countries covered in a single feed.
  • Budgeting Manage everything with just one budget for your campaign.
  • Displaying: Reach new markets with Google Search, Maps, Shopping, YouTube, Gmail, The Display Network, as well as the Discover feed.
  • Tracking: Keep in mind your statistics and control your marketing campaigns from the Dashboard.
  • Optimizing Improve the performance of your website across all areas.

The puzzle that is global has been completed. It's time to take a look at the larger picture.

Whatever way you want to slice it, you're at the right path, having appropriate tools at the right location at the right time. You're now ready to follow your goals!

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