Global Expansion is within Your Grasp

May 11, 2022

Sell your product internationally

If you solely focus exclusively on only the U.S., you can only touch about 12 percent of the world's online shopping market. If you're a part of the more than 300,000 U.S.-based companies that export their products, you'll belong to a group of companies that average 17% greater profit than those who compete.

Also, if increasing sales for your shop is your top goal, it's time to look at international expansion.

In the past, international commerce has been a huge venture, except for large organizations. However, more and more infrastructure is now accessible to smaller businesses which are linked to well-known platforms such as, which allows the selling of goods across borders.

Shipping, check! Payments, check!

A major challenge remains: efficiently marketing to multiple countries.

Advertising through Google Listings and Ads

For years, merchants have utilized Google's advertising tools to reach out to of potential and existing customers.

Shopping ads, which are possible to manage via Google's Merchant Center, show your merchandise to customers who are looking to purchase across Google platforms.

Despite the simplicity that came with Google's Google Listings and Ads extension advertising in multiple nations required creating separate campaigns for each nation you wanted to reach.

As an example, retailers had the task of creating a single campaign that would be able to reach out to people living in Spain and a different campaign that reaches people in France etc.

You requested a more simplified solution and we listened to you!

Introduce: Multi-Country Adverts

is one of the first platforms to be integrated with Google's Multi-Country advertising upgrade. You can now add as many countries as you want to a single campaign. When creating your ad campaign in the Google Listings & Ads extension screen, you can simply choose those locations that you wish to target and remove the ones you don't.

It's automated. It's simple. It reduces the distance between you and the people who shop all over the world. In the end, you'll have the ability to increase your sales and growth faster.

creating an ad with Google targeting multiple countries

There is even the no-cost Google Market Finder tool to discover emerging markets across the globe.

Make your campaigns simpler, and expand your reach

Multi-Country Advertising streamlines targeting shoppers across the world, which includes:

  • Expanding Expand your reach with many countries covered in one feed.
  • Budgeting: Manage everything with only one budget for your campaign.
  • Showcasing: Reach new markets across Google Search, Maps, Shopping, YouTube, Gmail, the Display Network, and the Discover feed.
  • Tracking Tracking HTML0: Keep track of your performance and manage your campaigns directly through the dashboard.
  • Optimizing Optimize the performance of your website across all areas.

The big picture is now complete It's now time to see the big overall

However you decide to look at it, you're on right platform, with the appropriate tools in the right place at the right moment. You're now ready to follow your dreams!