Get More Customers to Join Your Site by Running paid ads using Performance Max
Performance Max helps you reach more shoppers across Google properties such as YouTube, Gmail, Search, and the Google Display Network. The ads you create are based on products synced to Your Google Merchant Center, so you do not need to make advertisements.
Google's machine-learning uses your feed of products to make and present a wide range of ads designed to reach those who are most interested at the perfect moment. You can also add custom images, messaging, and URLs to campaigns that you have already created for highly personalized experience for shoppers. Google then automatically tests multiple combinations to determine the most engaging version to improve your business's performance and drive better efficiency.
When you use Performance Max, your best-performing advertisements are displayed more frequently. Performance Max's automated bidding feature eliminates the need to guess your strategy for keywords and the integration of it with other online tools can make your life easier.
Below, we've highlighted some of the new Performance Max features you can take advantage of to drive greater sales.
Increase sales by using these four methods
1. Connect your feeds to your products
Your shop is distinctive and so are your products. Utilizing Google Listings & Ads, you can connect the customized field (known as attributes on ) of your listing straight to Google Merchant Center.
To help shoppers find exactly what they're seeking, it's best to showcase the most relevant things regarding your product to attract customers with advertisements that are pertinent to their needs. In this case, instead of providing results for a blue sweater is better to provide an element that identifies the type of blue sweater. Are they heavy, soft knit, button-down, or zippered? Be specific about the features you want to use can boost conversion rates, as customers will be able to find precisely the items they're looking for.
The Google Merchant Center is the first step to featuring your products using Performance Max. Synchronizing your product feed can help to:
- Expand the reach of your ads:Find new customers wherever they are searching or scrolling. Your product will show up throughout Google's entire advertising inventory as well as formats.
- Understand customer trends: Gain actionable insights to improve your campaigns' performance and understand your audiences.
- Increase customers to your product: Convert more shoppers into customers with targeted ads and better insight.
The next step
To map your unique product features, simply click "Attributes" within the navigational center in Google's Google Ads & Listings plugin. It is possible to add, edit, and remove, and view any rules you have created in this panel.
2. Drive more sales with custom advertisements
Once you've updated your listings for products It's the time to personalize the ads you've created. By using Performance Max assets, you can upload your own copies, links and images as well as the information that is in your product catalog. It is then possible to use these to create more dynamic ad options. Learn more about Performance Max assets in this article or through watching the video.
Uploading more text and image assets lets you reach and connect with those customers who are most important to your business. It's important to have some images attached to every product, so customers can get a sense of the way that your product might look in the real world. Additional images also help Google produce multiple variations that can draw the eyes of different viewers.
Performance Max assets and custom advertisements can boost the sales of your business by:
- Better visibility Websitelinks and images can give your advertisement more impact and prominence on pages of results for searches.
- More clicksAssets are also able to increase your overall number of clicks by giving people additional, interactive ways of engaging with your products and store.
- Better optimization: Google will be able to automatically swap out assets based on performance, so when one asset isn't performing, a new asset will be added to the ad.
The next step is to take
- Develop groupings of assets for your Performance Max ad campaigns. Upload additional images and various headlines in order to increase your customer interaction and boost the sales. Learn how to begin using asset groups by visiting this support page.
- Create a unique URL for your destination to each advertisement in your campaign to offer shoppers more information about the products you offer.
A greater degree of customization for your product assets allows Google's machine learning tools more to work with and create the best performing ads - the ones that drive greater customer engagement and more sales.
3. Promote your products
Promotions can provide powerful incentives which draw customers' attention to showcase your goods and boost sales. When you're selling on the internet, you're not only competing with other brands however, you're also competing with other forms of medium that diverts the customers' attention away from your products. Promotions can draw attention to your products in order to make sure that people remember your products as they are ready to purchase.
When you add a deal on one of your items, you can sync that offer to be displayed in ads campaigns made through Google Listings & Ads. Customers will be able to see an deal link that is displayed alongside it and your advertisement will stand out. The other benefits of promotions are being able to reach users across different devices, increasing clickthrough rate and increasing conversion rate.
When you've got an active feed for your products within Google Merchant Center Google Merchant Center, you can utilize Google Listings & Ads to provide a wide range of kinds of incentive programs, such as:
- Sale:The sale badge and strikethrough-price annotations automatically show that an item is currently being sold and that it meets the criteria set by Google.
- CouponsYou could choose a percent discount; cashback, buy one and get another free or, if you purchase one, and receive a second one at a discount percentage.
- Shipping:Offer free or discounted shipping.
- Price drop: A distinctive price-drop badge will appear only when there is an extreme drop in fairly stable price for a product.
Your next step
Make and announce your offers and offers. If you make or edit coupons in your account under Marketing > Coupons, you'll see an Channel visibility settings box to the right. Select "Show coupons in Google" to enable it.
4. Globalize your reach
Multi-Country Advertisment is an automatic feature and it puts any country within reach so that you can expand your opportunities. The end result: you will be able to sell more products and grow faster.
- expand: Extend your reach through multiple countries speaking the same language through one feed.
- Budget Manage it all by putting together a single campaign budget.
- Demonstration: Reach new markets across Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network as well as Discover.
- Follow: Pay attention to your statistics and control your campaigns from within your store.
- Optimize:Enhance your performance across every region.