Game Localization Story of Success Four-fold Sales Growth in South Korea -

Out of Park Developmentsquadrupled sales in South Korea -- the fourth largest video game market in the world -through the translation of its flagship game to Korean.

I talked to Richard Grisham, the former COO of Out of the Park and currently Director of Business Development at Com2Us -- which is a Korean development company that acquired Out of the Park in 2020.

Listen to our discussion below for information on:

• How do you successfully launch an localized version of a game
• Run "microcampaigns" to get a better return on the global marketing effort
• Inspiring brand ambassadors as well as future employees from your user base.

How Can Help You Sell Software All Over the World

Those quadruple sales in South Korea? This is where we can help.

The majority of people around the globe the moment a consumer landed on the storefront on the internet, Out of the Park saw a high conversion rate. But the Korean version of the page has a significantly less conversion rate than other language -- regardless of the fact that they released an updated version in Korean.

Out of the Park uses the ecommerce checkout feature of Out of the Park. If a customer is ready to check out their purchase, they'll be directed to an online storefront that is operated by .

Following a few meetings with the customer support team, they figured out the cause.

"It turns out that the expectation of your typical Korean customer is to shell out $40 to buy a game. We don't even put the price of the game anywhere until the final page of the checkoutprocess," Richard explained.

When Richard added the price of the game earlier on in the checkout process, conversion rates were significantly improved. Here's Richard telling the story.