Four Reasons Why Your Small Business requires an online presence Media Social Media Presence
Most people are aware of the importance of social media marketing in the present. Still, it can be easy to assume that social media platforms are just beneficial for large corporations, that have huge followings and continue to post regularly. If you're only able to publish once every week, it may be a waste of time to keep your presence online.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
Yet it is true that this "all or all or nothing" method is not true. Social media is still an effective way to keep your followers in the loop and boost your business' exposure, regardless of what size or number of followers your target audience might be. In fact, over 90% of small businesses make use of social media. The fact is the case, however, that smaller businesses need to have a different approach in their postings than larger competitors do.
In this piece, we'll discuss the four primary reasons that make it important for small companies to participate in social media. Then, we'll give you tips on how you can get started. We'll get started!
1. The Brand's Recognition Can Be Increased
Social media is an excellent way to achieve greater brand recognition. It's because it allows you to use social media to emphasize the uniqueness of your brand, which is important for small companies that want to stand out. Your goal is to assist prospective customers to decide why they should pick rather than a large firm such as Amazon that might be able to provide similar services and products for lower prices.
For instance, Everlane, an online retailer of clothing Everlane uses Snapchat to provide tutorials, and give clients a peek behind the scenes of the process of making its clothing:
It is possible to design your personal brand strategy by brainstorming what makes your business distinctive, as well as understanding the things your customer wants to know about. The strategy may not be only related to your products or services. For example, some companies insist that they give a percentage of their profits to charity and that they employ the only methods that are ethical for production.
It's also important to consider your company's aesthetic. It's as easy as choosing an appropriate color scheme and recognizable logo to apply to your site and across your social media accounts. This way, customers may be able to identify your business at a glance regardless of where they see it.
2. Customers Are Expecting to See Recent Activity
If you want to be successful in marketing, you must keep playing. Particularly especially for smaller companies. When potential clients check your Facebook feed and find nothing but cobwebs, they may think something's not right, or you've folded up shop.
Ideally, you'll post at least one time per week on every platform, in order to keep your feeds current. Here are some suggestions for simple ways to set up regular posts later on in this post.
3. It will increase your return on investment (ROI)
If you're a business owner that you run, your business will must have advertisements. If your customers don't know about your business, they'll hardly purchase your products or services. But, placing an ad that is physically visible like a billboard, can cost thousands worth of dollars.
In contrast, it costs relatively little to advertise via social media. At less than $5, a Facebook ad can help you get your message across to a large public. It can let you know immediately which strategies for advertising have an effect, and what aren't.
Although you may not achieve a sale through ads on Facebook (or similar ads on other platforms), you're still creating brand awareness. If you can get your business 'put out there' in the public eye, the more your brand name will be remembered in your audience members' minds when they're ready to purchase.
4. It's much easier to establish a Loyal Readership
If you write engaging blog posts, it can be a great way to keep fans coming back to your blog. More page visitors as well as dwell times result in better SEO (Search Engine Optimization (SEO) as well as a boost in advertising revenue and a larger number of potential customers that you can speak to.
Depending on the type of membership site you're running it's possible to make use of your blog to promote content that's behind an paywall. If, for instance, you run a web design course, you can offer a few samples for free and plug the benefits of your paid course at the bottom of the post. You can then make sure to share the post on social media.
How to Share Your Blog Content on Social Media
Fortunately, it's been simpler to create automatic social media posts that are based on the content of your blog. There are a variety of tools that will share messages on your preferred social media sites whenever you publish an update.
After that, you can click Connect to your accounts on social media for setting up social sharing on the platforms you want to share:
If you go to open the latest blog post there should be a small left-hand sidebar with the name "Publicize. Click on Edit to write a custom message.
This is all there is to it! When the post is published it is automatically published on the social media platforms you picked, along with your message. This allows you to get several uses of the same content, and keeps your social media accounts up and running.
Conclusion
As a small business It can be difficult to gain attention and compete to be a part of the market. It's the reason it's essential to maintain an active presence on social media.
The four most important reasons to make use of social media comprise:
- More visibility of your brand. Building brand awareness through social media is crucial, if you want to set your company apart from its competitors.
- Evidence that your business is present. Having an empty social media feed may look unprofessional and scare people off. Your customers want to be assured that they can reach you quickly via social media.
- Higher return on investment (ROI). Social media provides an advertising medium with relatively little obstacles to entry and has a very high return on investment.
- An opportunity to create a long-term readership. You can share your blog's posts via social media and encourage visitors to visit your website. As long as you create good content, this is the best way to create an following and generate the traffic.
Are you having any concerns about how to develop your small-business's social media plan? Please let us know via the comment section below!