Four full-funnel marketing tips to Drive Purchases through Facebook

Advertising on Facebook can require a bit of an investment in time. From designing ads to playing in ways of obtaining better positive results, it's sometimes not evident how to make your ad campaigns both efficient and effective. One recommendation we've received from Facebook's Marketing Experts is to adopt the full funnel marketing approach.

What's full-funnel marketing?

Full funnel marketing isn't an entirely new concept -- it's an integral practice that results in greater engagement with the audience. It involves reviewing each phase of the buyer's journey to ensure that it's well handled.

In order to help you begin in implementing your full funnel strategy to help you get started, we'll go through it into steps, and give you tips to make it even easier.

Step One: Discovery

You can increase your awareness through Facebook by creating an ad campaign that has a target of reach. To increase awareness, you'll want to broaden your net, so you don't need to go too narrow with your audience the target audience at this stage. For your ads' designs according to Facebook Marketing Experts, they recommend the following:

• Utilize images of life to increase brand awareness.
• Consider using your tagline on the image, or in your ad copy.
• Be clear about the advantages that your products offer.

Two Steps is Engagement

You've successfully sparked your customers' interest and they want to learn more about the business. Your goal now is to maintain their interest.

You can narrow down the ad's target by creating the help of a custom audience.There are a variety of custom audiences that you could build through Facebook Ads Manager however, you'll need to make sure you've installed the Facebook pixels. The tiny piece of code added to your website will allow you to serve your ads to those who are:

• I have visited and interacting on your site;
• Keep tabs on your Instagram and Facebook accounts;
• Are interested in the same demographics of previous customers.

After installing the pixel, you'll be able to see your audience's options for customizing after choosing from the "Create New" dropdown in your audience settings. Selecting this option can increase the likelihood of more people making purchases from your company.

Not only will a Facebook Marketing Expertbe capable of assisting you setup your pixel They'll be also able to address any queries you may have and give you suggestions.

Step Three: Acquisition

At this point, they think that your business offers an answer to their problems however they aren't certain if it's the best solution. It's likely that they're considering alternatives, meaning they could get out of your funnel. Thus, it is important to create demand for your products and services by optimizing your advertisements for maximum conversions -- if your audience has a high intent, there is the possibility of them converting.

The Facebook tools for your campaign that you could utilize in this stage are:

• Ads for conversion:Facebook Marketing Experts recommend designing ads that have the conversions objective goal ofto increase page views as well as sales and other valuable actions.
• Dynamic advertising (catalog):With dynamic ads , it is possible to scale and customize ads to each prospective customer without manual labor. In order to begin, create a catalog and then add your catalog of items to Facebook. Through dynamic ads, users are able to see products that are most relevant to your audience, and you'll be able to boost sales.
• Messages:Facebook Marketing Experts recommend designing ads with the message that is objective. It is possible to engage with your customers, and address their questions about the products quickly. Additionally, you can customize your messages using a call to action to make it easier for customers to make purchases.

Step Four: Buy

Congratulations! It's the final stage of your marketing funnel. Your business has turned a potential buyer to a client. You must continue communicating with your customers to ensure they continue to make purchases and also recommend your company to their networks. With the help of Facebook Messenger, you can keep engaging and retargeting your customers.

Are you in need of more help?

While you are establishing your full-funnel marketing strategy using Facebook You may have particular questions regarding how you can customize it for your particular business needs. The Facebook marketing experts offer one-on-one advice that will take the confusion out of advertising. You can schedule a call to speak with an expert on how you can:

• Access campaign features to better adapt your advertisements to your goals;
• Design compelling advertisements to grab your audience's attention;
• Optimize your ads to make sure they are long-lasting success.

Experts will also develop an individual marketing strategy that includes more recommendations and tips that will help you grow your ad performance. You can learn more about that program and see the eligibility criteria here.