Five Ways Course Creators can Benefit from Black Friday Sales -

Every person with an inbox for emails is aware that large companies use Black Friday to bring in new customers, promote their goods as well as connect with their existing customer base.

However, just because you're a small online business owner isn't a reason to not be eligible for an ounce of Black Friday pie, too.

There are five methods to take advantage of Black Friday and Cyber Monday for your online course business.

Design an offer that will entice you

If people think of creating an irresistible offer and then think of drastically discounting the price of their item or service. However it is simply a method of arrangement of your product or services that are worth more than cost.

Here are some suggestions to create an actionable offer:

• Bundling. Think of packaging valuable classes at a reasonable price for customers that still means high sales for you.
• Value-added. You could add an individual one-on-one coach, a free session, office hours, or earlier access for an offer of high value that's worth far more than a price reduction.
• Risk Reversal. This means that your program will deliver the promised results without risk to the customer. The most common interpretation is the "money back promise" policy or your first lesson for free. This can reduce hesitation at the time of purchase.
• Segmentation. Create different offers based on previous purchases. For example, existing customers aren't likely to be looking for a huge discount for your first courses but may be more interested in continuing education opportunities you provide.
• Time limit. The presence of a timer compels people to act fast. Make your coupon window narrow with "early bird" as well as "last chance" incentives to create the impression of urgency.

Begin to build excitement today

In the days leading up the Black Friday sale, your messages should get your audience excited and looking forward to your offer. It is important to let them know that you're coming out with the Black Friday promotion.

A great way to build excitement is to create an "Pre launch" page. This can start as a "Coming Soon" page that will be changed to an "Special Special Offer" page when your campaign is live.

In the process of deciding what you want to add to a prelaunch/landing page, consider the following:

• A catchy headline and clear copy: You must be clearly describing your course and stating your value proposition. Make sure you are concise and appealing, but also concise and easy so that you can entice people to sign-up.
• Visual elements: include images, previews of the content you are creating as well, and, if there is one of the time, add a video.
• A clear call-to-action:a CTA (call to action) is a reference to the link button on your website that lets users purchase your deals. It is crucial that all your CTAs appear clearly and are accessible from any point on your landing page to help prospective customers to find you.
• Social proofing elements: if you have obtained reviews from previous students, include them on your landing page in order to increase the value of your offer.
• A place to collect email addresses: if your deal isn't yet live include a section for prospective customers to enter their email addresses and be notified about the Black Friday offer. In the aftermath of Black Friday, the form could also be a sign-up for newsletters.
• Refund Policy The use of phrases such as "Money Return Garantized" and "Risk-Free" will notify your customers about the policy on refunds and will assure even the most skeptical customers.
• Contact Details:Provide a way for future students to contact you , so that you can give the impression of safety and improve your image as the course creator.

Create an Email Sales Series

It's not enough to make one email for Black Friday and one email for Cyber Monday, anymore. Making the most money from your emails is a carefully thought-out strategy and program. It is essential to create anticipation through the pre-Black Friday and Cyber Monday email campaigns.

These are the top five emails we believe it is best to send them for Black Friday/Cyber Sunday weekend

• 1. Email(2 weeks before Black Friday): Announce that something big is coming
• Email 2(a couple of days after) The email will reveal the forthcoming offer
• 3.(a week before Black Friday): Launch the promotion with a simple Clickable Coupon Code
• 4 Email (on Black Friday) Send a reminder
• Email 5 (A few days after): Offer ending - last chance

Make your emails short and clear with clearly visible CTAs. Consider adding a countdown to your emails too. Make your email stick out by using value-driven subject lines, rather than "Black Friday Sale" or "Our Largest Sale."

Configure Abandoned Cart Recovery

Cart abandonment happens when people add products to their shopping carts but do not complete their purchase. Following up on abandoned carts lets you recover lost profit through reminder messages or following-up emails.

The carts of shoppers are abandoned for various reasons.

• Additional fees not shown on the landing page for your course
• A complicated checkout procedure that involves numerous steps
• Security concerns (is this site safe?)
• Unclear fulfillment instructions (How soon can purchasers access this course?)
• Technical issues or website glitches

Try to avoid cart abandonment altogether Consider auto-applying coupons, adding live chat functionality to your site as well as offering a variety of payment alternatives. If you create these trust elements at checkout, users will convert more frequently.

Make Your Offer Extendable to Giving Tuesday

Giving Tuesday is a worldwide campaign that encourages people to share generosity through philanthropy. Giving Tuesday occurs each during the week following Thanksgiving as well as Cyber Monday. You could include Giving Tuesday into your Black Friday and Cyber Monday plan by prolonging your original offer through end-of-day Tuesday, with a portion of the Tueaday earnings going to charity.

Create a customized email that you will send through on Giving Tuesday. This email should highlight some of the following points that will explain Giving Tuesday, the goal of your fundraiser as well as the cause you're planning to give to and the percentage of your revenue that will go to donations. Be sure to include other ways that your customers can help the cause, even if they do not buy anything from your site.

Send a special thank you email to everyone who purchases the course today. It is also possible to include a small gift to really express your gratitude.

Create a Black Friday Sale with

If you're really eager to begin selling your classes, there's no better time to get started than Black Friday. Launch with confidence and entice your students with an irresistible deal.

     Want to try it out before you commit? Take the demo for a spin before you commit.