Find out how to connect with gift-givers this season of giving

In the holiday season, your audience may not be your normal, year-round customers, but instead people that love those shoppers.

As an example, if you sell hiking products the typical customer could usually be avid outdoor lovers. In the Christmas season you could have the spouse, parent or child of an outdoor lover or who might be averse to getting outdoors.

So how do you help these gift-givers find the perfect fit for their loved one particularly when they aren't knowledgeable about what you sell? Let's have a glance.

Create gift guides

Let's say that your store contains video game-related merchandise including t-shirts and strategy books posters, and books. People who are familiar with your store may know everything about the game, character, and the inside joke. But what about the father looking to surprise his daughter with something for the holidays?

They could also create gift guides based on price (Top Video Game Gifts Under $35) or on age (The Most Popular Gifts for Gamers Under 12).

Find items that match the subject matter of each guide as well as a few paragraphs about the reasons they are a great gift. The best way to do this is to include both your own items and the products of other retailers to ensure that you don't look like you're a bit biased.

Sell bundles and packages

Bundles are a breeze! Instead of having to peruse thousands of options to find the perfect item for one of 15 people who they're shopping for, one could just buy a thoughtful gift bundle.

There are two different ways that you could approach bundles:

Sets that are pre-packed. Add a package of goods that are all together. If you are selling beauty products it could be an spa set. If you sell snacks, it might be a movie night box.

Suzi Wong Creations, a UK-based fightwear company, sells an luxurious bling for kids' boxing set. The gift-giver can pick the size of the jacket, socks and shorts and also add personalization in various categories. It's an convenient way to shop for their beloved one who likes to box.

Answer all of their inquiries

While you always want to make it easy for customers to locate the answers they need, you may want to concentrate more in this area during the Christmas season. Incorporate questions and responses to your FAQ page , and then write new blog posts that speak directly to your newest shoppers.

Here are just a few examples:

• How long will your products last?
• What number does my beloved one need?
• What equipment is required?
• Is anything that needs to be re-designed?
• Does your product work with products my relative or friend already has?

And, of course you'll want to respond to concerns about turnaround and shipping times (especially if they're different during the holiday season) as well as return policies or anything else that may impact a customer's purchasing option.

Add gift cards to the store

What if a new shopper finds it difficult to choose the perfect gift? Or maybe they want to gift their loved ones the freedom to pick out the exact item they'd like.

Brown Brothers, for example, sells gift cards along with their wines. There are a lot of things to consider when purchasing wine, whether it's red or white, sweet or dry, sparkling or flat -which is an individual decision. So some holiday shoppers may like to buy the wine lover in their life the gift card they want instead of guessing what they'll enjoy.

Write detailed product descriptions

Descriptions of products are another great method to present your prospective shoppers with all the information that they will require in order to make a choice. Therefore, make sure to include plenty of information. Include how the products you are giving away are employed, provide descriptions of flavor and scents, and add extra information like size charts and allergens. This helps people feel confident when purchasing a gift.

Switch your marketing language

If you are running holiday ads that are targeted towards new customers think about changing your message. If, for instance, you sell paint supplies You might be running ads that read:

"The top single-pigment watercolors that are so well-ground, they are suitable for 0.15 millimeters airbrush work."

The ad might be exceptionally efficient if you're advertising to skilled artists. But, it won't be much of a deal to someone seeking to buy a fantastic present for their friend who is an artist. Therefore, instead of saying: might suggest something like:

"High-quality, long-lasting watercolors that even the best of artists love."

Additional items to be recommended

The holiday shoppers might be searching for multiple gifts, especially if they're shopping for parents, spouses, or a child. If they're not comfortable with the items you provide They may look somewhere else for other products.

Instead, make it easier for them to do all of their shopping through your website by providing suggestions for products. You can add related items to specific product pages with the help of standard functionality.

Create a collection of images

• A variety of angles. The product should be displayed from sides and the back, from between the top and bottom, as well as the sides.
• Utilize cases. Explain how your product can be used in the photos. Also, if the product has several purposes, for instance, a chair that can be converted into a child's seat display them all.
• Size. If the size of the product, demonstrate your item's context. It could be as simple as holding someone's hand.
• Color. Be sure that your images are well-lit and accurately communicate the color of your item.
• Your target audience. Make sure to include people in your pictures that are representative of those who use your product. Are your items for parents? Are they for college students? Dogs? Make sure they are engaged with these products. This will help potential buyers imagine their loved one really using them.

Reviews of feature articles

If someone isn't likely to be super familiar with your company or its industry, reviews can be the most important factor. You may not be able to tell the quality of your product however, if they can read authentic reviews and feedback by people who have actually used the products, they'll be more likely to be able to trust your brand.

Remember your audience

Whatever time of the time, you should consider your audience with every decision that you take. In the festive season, your audience may change to those who give gifts. Although that doesn't mean that you need to change everything regarding your store's online presence and marketing efforts, there are some items to think about.

Use the suggestions above to help customers and drive sales. Have you made any changes for the season? Please share your thoughts in the comments.