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Every business should have a brand-new video (plus six examples from staff members)

Dec 6, 2023

Top branded videos for your marketing strategy

1. Explainer videos

At the end of your explaining video viewers should know the answer they've been searching for.
Explainer videos are educational in nature they can be found in any format to answer customer questions. They show the process of using a product or explain an idea of thought-leadership in a talking-head format.

Tip

Explainer videos make great help documentation for customers, providing answers to questions at any point in the buying process.

A key characteristic of an effective explainer video is that it isn't sales-driven. It isn't necessary to get anyone to buy any item. Instead, describe a problem and find a solution. Also, you can address a frequently asked question like in this simple yet effective video:


Explainer videos are usually high-level. They are designed for the customer earlier in the funnel, and could be during the initial research stage.

To understand what kind of explanation you require for your video marketing campaigns, ask your sales team which questions they are asked on a every day. Learn about your clients and what they're experiencing and hearing.

If you're about to launch a new product and need to create an video explaining the product meet with your product marketing team to determine the most significant aspects to emphasize and the most impactful way to do so.

Animation and illustrations is a fantastic way to communicate product updates or concepts that require a lot of effort to understand. from visualization.

To deliver a powerful explanation video, remember these suggestions to keep in mind:

  • Make sure you know your plan and organize your approach around your audience.
  • Be straightforward. Avoid wasting time with irrelevant details or images that divert from the point.
  • Be professional and friendly. tone.
  • Provide captions that are accessible and preference of the user.

Staff Pick example

The ride is on in this docu-style explainer video about 2020's Norco Optic. Bryan Atkinson flies down the trails of the interior of British Columbia while narrating how he tackles terrain using the bikes features. It's just the bike, the rider, and the surroundings.

The reason it works:This video perfectly captures what it's like to use this product on a professional level. The video is geared towards of outdoor lovers as well as adventure-seekers and bike riders. It's also short and visually stunning.

2. Videos for promotion

The concept behind a promo video also known as a promo video, is all about creating brand awareness. You're building hype or teasing the launch using a brief video.

Promo videos are a short snippet of what's to come designed to draw attention and bring in traffic through social media or other channels. The best promo videos are short, exciting, and quickly establishes a image (hopefully in line with the band you're promoting).


Promo videos can also be a great opportunity to tap the most influential artists your target audience is familiar with or might be a enthusiast of. When you connect with the creators, you are able to increase the number of people who view your content.

Staff Pick example

Why it works: Well, Raheem Sterling. Also, unlike what we've suggested above The promo in question may be a little longhowever, its length provides way to the humor of the situation taking place. Do you think laughter is the most effective way to promote a mobile cellphone? It seems like it.

3. Brand story and BTS videos

A Brand Story video is basically a get-to-know-me or an origin story of your company.

If you have the proper budget and the right team, a brand story video will serve as a central marketing asset for years and years.

The importance of brand story videos is to get right, so before diving into production, be sure to have a plan, a storyboard, and a script ready to go.

Through the help of a behind-the-scenes video, viewers get a view of your company's image. They look at your team as well as your process for getting tasks accomplished, or show where it gets done. They may also provide an event or promotional campaign the benefit of a fresh perspective.

4. Webinars

What do you need to know about creating a great webcast?

Focus on content, create the best experience possible, and figure out ways to engage your viewers.

5. Case study videos

6. Branded content with a narrative

The narrative video is an account with the intention to entertain. That's it.

While all of your company's videos are supposed to be enjoyable, it doesn't need to be the sole goal.

Narrative brand content tells an account. Contrary to a narrative video for a brand however, it does not have to mention your history. A more typical advertisement type, commercials have a reason to their product which is more important than the company they represent.

Many narrative brand videos focus on larger themes like the family unit, love, compassion and commitment. They are based on a narrative outline. The story is told through exposition, conclusion, and climax. Then we are left with a character who changes.

Narrative brand content is sometimes used to introduce or expand upon a slogan for example, like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa uses a similar tactic to pull on the heartstrings by promoting a meaningful travel campaign. It's a film about luggage, traveling, and missed phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We learn about the use case of one individual, showing the trials as well as the triumphs and tribulations of their lives. They are intimate and lead us into a story without the need to be familiar with the product or brand.

7. Creative branding campaigns for brands

A catch-all category for the brand-related videos that aren't suited in any other category. A brand that is creative can be simply that -- it takes an approach that differs from a formulaic marketing video. There is no formula to this. It's just a matter of being completely committed to a concept that is something you are passionate about and aligns with your brand identity.

For businesses looking to take an innovative approach, take a take a look at the agencies, filmmakers or teams behind the most creative and inspiring videos. Reach out to them to see how they collaborated with those clients. What was the timeframe and budget? How much creative input would you like to have? Determine the scope of this video campaign. Can it be tied to a launch? A rebrand? Is there a particular product?

 Staff Pick examples


It's difficult to pinpoint what kind of film "Obscura" is, maybe since it's an art movie disguised as an advertisement. This is a great example of a business trusting a creator to treat their brand with respect and artistic creativity.


Reading of Mary Oliver's poem "Wild Geese" over beautifully captured mornings of the North Coast. Through capturing the splendor of nature the Patagonia Australia video has everything needed to be.

What it does: Surprising your audience is good -- it signifies that you will stand out similar content.

All businesses of all sizes can make an impression with a content library that is powerful and visually captivating brand videos. You are the only one who can create your own unique style and message into each type of video, keeping your customer at the heart of it all.