Embed videos onto Your Website (from Wordpress to Wix) |
In the present, we're all probably conscious of the benefits of video in marketing- especially when it comes to eCommerce sites. However, what you're not aware what to do is to incorporate video into your website in a manner which extends the average duration of your site, boosting conversions in the process.
If that's the case for you then you're in the right place. This article has all the information you need to know about how to embed videos on your website. Let's dig in.
Why do you embed videos?
Google Analytics data shows that users who convert have over 10 times the normal session time. The longer they stay on your site and the more chance your site has of making a sale.
It is important to try to keep visitors visiting your site (and active) for as long as feasible. The addition of video on your website is an excellent way to enhance the average duration of your session -- and increase conversion rates by a significant amount. In one instance, Marketing expert Blake Aylott observed a 100 percent increase in the amount of time spent on a page after adding a single video on a website's homepage.
Additionally, viewers who watch video advertisements are 64 to 85 percent more likely make a purchase. Integrating video into your website should be a no brainer to increase conversions.
Embedding videos vs hyperlinking or uploading videos
POV: after realizing how powerful video could be in your data analysis You're now ready to include videos to your website. You have three options:
- Upload the video directly to your site
- Links to the video
- Insert the video
How do you decide which method to choose? Uploading the video directly can make your site slower. We all know how the speed of your site can increase the rate at which people visit your website You don't want to go this route.
When you link videos viewers must leave your site to watch the video in a separate tab. This leads visitors away from your page and defeats what the point of video is for extending the time on your website.
It's true that embedding can be the most beneficial option for both. The music is playing. Hannah Montana theme song* When you embed a video, it shows up on your site just as if it were posted, however it's not necessary to fret about it slowing down your site because it's located elsewhere (like on , for example). It's the perfect option to bring users to your site -- and keep them there.
There are many benefits to embed video. They don't end there However, there are many more benefits. Here are a few other reasons to add video on your website:
- SEO. Embedding video provides you with an opportunity to improve your video title, description as well as transcription.
- Bandwidth and storage limits. Because your video is hosted elsewhere it doesn't need to fret about using up the bandwidth or storage.
- Video quality. If you host your video on platforms like , each video is optimised to provide optimal viewing based on the user's internet connection.
How to embed videos
Learning how to embed video is super easy. What you must perform is adhere to the directions below , and you'll soon be ready to embed your first video. As a shortcut take a look at the video tutorial below to help you understand the process.
Step by stepon how do you embed your YouTube video?
- Click embed to share or embed
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Paste the embed embed code to your site
Next, hit the embed code icon and paste or copy the code to your site.
- To share the videos straight from
If you're directly embedding your video to the social media platforms it is possible to use social media buttons to help you embed videos to your preferred platforms. Just remember to copy/paste the new embed code to allow the embed code to be effective.
- Customize your video player
Before embedding your video make sure you customize the player for your video by clicking "Player" to the right side of your video clip page. This lets you control the version of the video that the audience on your website sees.
To access them, just go to the "Embed" section in your video settings. Here, you can customize embedding player settings and even make a preset to ease your life. Once you've done that, hit"Embed" or the "Embed code" button at the top right hand corner, and copy or paste to the destination you want.
How to embed YouTube video
When learning how embed video content from YouTube begin by going towards the YouTube play page. Then, click the Share button and then click Embed. All you have to do is copy and embed the embed code.
In order to personalize an embedded YouTube video, you can modify the player controls that display/cover the video or make your video begin at a specific time code. To customize further the video, you may include autoplay, color, language, looping, as well as other parameters within the iframe embed.
How to embed a Facebook video?
Embedding an Facebook video is super simple. When you find a YouTube video you want to embed, all you need to do is tap the three dots in the top left hand corner and press "Embed".
You may also incorporate the whole post by pressing on the check box. This allows you to add the video to your site, along with the caption that goes with it.
How to add a video to a Shopify website
The first step to adding a video to the Shopify website is to copy the embed code of your video. This can be done on any source the video came via (like , YouTube, Facebook, etc. ).
Then, sign into the Shopify administrator dashboard, then navigate to the page you want for the video to play on.
If you've arrived on the right page, click on Rich Text Editor and select the video icon on the toolbar. An open window should be displayed with an area to add an embed-code. Once you've pasted the code, just select "Insert video" then you're done!
Simply add video into Shopify by using
Shopify has a partnership with Shopify that makes it easier to embed a video on your site. If you're creating a page for your Shopify site, you'll need to paste the URL of the video you'd like to add and paste it directly into the page builder. By simply copying and pasting, you will instantly embed the video on the page.
How can I embed videos within WordPress
When it comes to embedding video content in WordPress, you have three options: use an embed-code, copy and paste the URL, or use an add-on for a particular video-sharing platform
Option 1: Apply the embed code
Utilize the embed code if you want to customize the way your video is displayed or the video you're hosting is in a WordPress-compatible platform. automatic embed tool doesn't support.
In order to embed the code on your WordPress site, go to the Text editor and edit the HTML of the page.
Locate the place within your HTML where you want your video to go and place your cursor in that spot. Next, copy your embed code, and then paste it into the spot you want it to go. Then, press Publish to save the job and then check the preview on your page to make sure your video is active and placed at the correct place on your page.
Option 2: Copy/Paste
If you're using a hosting service like YouTube it, then you do not need to use to enter the embed code in full. All you have to do is copy and paste the embedding URL, and then paste it into your Visual editor on WordPress- no coding necessary!
Option 3: Video platform plug-in
WordPress can also allow users to download plugins directly into the platform which make embedding videos easier. A few of these options are YouTube, and Dailymotion.
How to include a video on the Wix website
Learning how to embed videos on the Wix website follows a process similar to that of WordPress. If your video platform is compatible with Wix, you can use your URL for your video. Otherwise, you'll have to use your video's embed code.
Option 1: Use the Embed Code
Begin by copying the video's embed code. Next, open up the Wix Editor and then click "More" to search for the HTML iframe. Plug your embed code into the iframeand click "Save", and the video will be active.
Option 2: Copy/Paste
For the Copy/Paste method Open the Wix Editor, click the "+" icon and choose "Video." After that, choose your video hosting platform in the section called "Single Videos Player." Next, click "Change Video" and then paste the video's URL. You can customize your control and playback options by changing the toggles, and include your video's description in the "What's on the movie?" field.
Wix allows you to alter the size and position of your video. All you need to simply drag it and move. Make sure to press "Save" prior to exiting the Editor.
How to embed a video in Squarespace
Adding a video to Squarespace follows a process pretty similar to the platforms above. It is possible to embed a code or a URL.
Begin by opening the website builder by adding a block that allows video. After that, you can either duplicate and copy the URL, or press the embed icon and paste your embed code.
Options for customizing your video for customization on Squarespace are limited. You are able to edit the description and title of the video as well as create your own thumbnail by not checking the "Use Thumbnail" circle. When you're employing the embed code option then you'll be able to make use of the display options offered by the video hosting service and set autoplay to on.
Videos of various types to embed on your website
A variety of video content embedded across your social media and website is an excellent way to effectively increase customer interaction. Here are some examples of the different types of video content you could create in the hopes of embedding into your business's website.
Company and 'about us' videos
Product explainer videos
Making product-related explainer video clips that show a user through the directions for and/or specifications about the item, is an essential element of any digital marketing strategy. Short and concise, explaining videos for products enable viewers to grasp the essential information of your service or product in an easy way.
FAQ videos
FAQ videos anticipate questions that potential customers may have regarding your product or service and provide instant answers. The creation of a FAQ videos is an innovative way of engaging with your audience and promote trust in your brand.
Testimonials and case studies
Making a video that showcases customer testimonials as well as their experiences with your company could be a fantastic way to get your customers involved in the marketing. Try this tactic out right now using one of our incredible testimonial templates.
Event trailer videos
Do you have an amazing webinar you'd like to share? Participating in a meeting you want your clients or coworkers to be aware of? Try your hand at creating an event trailer to draw attention of your intended audience about the event.
The time is now to get started on making
The process of embedding videos on your website is fairly easy if you are aware of the proper steps to follow that are specific to the platform that you're working with. Making the effort to add video on your site can draw visitors to your website, and will increase the chance that they'll purchase a purchase.
Now that you understand how to embed video on your site (and the ins and outs of embedding the video on other popular platforms) now is the time to start creating professional videos!