Do you use screen recording in your marketing? This is how you can do it.

Apr 29, 2023

Screen recording software that creates marketing plans could transform the way you market. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

These video clips are brief, gorgeous appealing, sweet and beautiful visually and will allow you to improve your visibility on multiple channels, with a small amount of money to spend.

Screen recordings are a great method to show rather than explain to clients how valuable your business' branding. They help in making connections, resolve problems and allow your content to go live. But, without an expert editing system, screen-based recordings may appear dull and dated even in the most ideal of circumstances.

In this blog post this blog post, we'll go over the top techniques and best practices so that you can make stunning screencasts that catch the attention of people would like to reach the next level.

In this article

  1.       How can you start with creating ads screen shots?
  2.       What is the best way to cut and modify your screen recordings
  3.       Six ways to utilize screen recordings, and the benefits that come from them.
  4.       FAQs on screen recordings
  5.       Connecting to everything

What is the significance of using screen recording to advertise your company?

The general public is visually inclined and wants to watch the most recent videos. 31,1 percent of marketing professionals claim that their primary customers are more likely to watch videos on the internet over other media.

Screen recordings can be an effective tool that can help marketers better connect to the people they want to reach. Since they're cost-effective and quick to produce and edit, there's no reason to doubt they're becoming a common element of promotional videos.

In 2022, 57% of video marketers will produce videos that are screen-recorded.

Improve user experience

Screen recording is a great way to connect with your clients. The majority of customers like to look at an image on a screen, rather than reading many pages. Find out the reason of the offer. about.

Screenshots of screens are an excellent way of guiding users through the functions of a product, or to help to make use of latest technology.

Create a personal message

Screen recordings are more social as opposed to voiceovers that are traditional. They're real-time versions of voiceovers, and can be used to build confidence when training customers or helping current users. It's also very simple to create and let users customize it according to the needs of users.

These exhibits provide a peek into the interior of your building. It also provides a means to show the fun aspect of your company.

Recycle resource

A majority of teams are faced with limits on bandwidth and budgets. Screen recording is efficient and cost-effective for teams who want to develop on-brand assets, without causing a disturbance to the creative team by giving a steady stream of videos.

The procedure is simple. Every single person from your sales staff and the customer service personnel can create brand-name materials.

What can you accomplish to alter the crop or alter the image on your screen?

What are you able to do to record your screen

Screenshot of 's free screen recorder landing page
  1. Click here for more information and begin your free trial. Then, register an account for a free trial.
  2. It is now possible to record your screen as a straight line after you have downloaded the app or add it in an extension that works with Chrome.
Screenshot of 's Get started with Record page
  1. To start recording To begin recording, choose Open Record. To the left, you can pick which option you'd like to record your screen with the camera or both.
What it looks like when you're ready to start recording

What can I do in order to change and crop the screen recording by using Create

The best way to start:

  1. Upload or select the image you'd like to edit. Choose a screen in the Create Library or make another one.
  2. Use the Crop + Fit option to reduce the duration that your film will run. Frame your video by using the Crop + Fit tool, before selecting the correct aspect ratio. Once you have that, use the pinch tool to move it or alter its dimension.
  1. Preview, save and upload the edited video. Preview your video to ensure that it appears perfect. You can save it to your desktop of your computer, or upload it on Create.

There are 6 ways of screen recording. Find out what you'll require to

Screen recordings can aid to make your content more attractive to the viewers. You should ensure that you record screen recordings using these guidelines.

     1. Product demos

Video tutorials that explain the basics are a fantastic way of showing customers your products in action.

Most people like seeing how something works instead of trying to visualize the idea through writing. As an example, 96% report that they've watched an explanation video that made it easier to comprehend the service or product.

Use this feature to display video clips of your product that are screen-based on your site. Your customers will be able see how your product functions within the products they're searching for.

Screen recordings are a fantastic method to show off your most recent new feature. You can create an animated teaser rather than requiring viewers to understand the meaning behind a term. For instance, Hootsuite, a social instrument for managing social media, Hootsuite often posts screens of feature demonstrations and teasers via Instagram.

     2. Troubleshooting

Instead of depending on live chats, emails or even phone support, employees from customer service could use screen recordings for customers to give them an picture of what they can solve the specific issue. Support employees can fix problem faster, and customer satisfaction will improve.

For customers to help them with their common queries You could replace the FAQ written in your manual by incorporating screen-based video tutorials.

Garrett Smith, the head of local SEO GMB Gorilla. GMB Gorilla Garrett Smith is head for local SEO at GMB Gorilla, explains that recording screen images helps GMB Gorilla offer more effective technical support. "We make use of screen recordings for examples of service each time we create a Google Business Profile for our clients. Similar to help in resolving technical issues. This will help prevent repeat calls because customers will be capable of returning to an earlier phone call to address the problem. "

     3. Customer interviews

Marketers are able to use screen recording to gather feedback from clients, complaints as well as feedback. The advantages of a visual interview are as consumers get the possibility of connecting their monitors to their webcams in order to chat with the person who is recording them.

It's more intimate as compared to surveys or phone calls. Additionally, it has the advantage of ensuring that marketing professionals can read customer's body language and facial expressions.

Teams can analyze the feedback from the film and then share that data with other members of the group.

     4. Technical tutorials

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     5. Sales enablement

Instead of selling cards for sales that are generic or intro videos for product information, sales representatives could make use of screen recording software to create customized videos that showcase how to utilize the item.

Emily Brook, a senior marketing manager for The Influencer Marketing Factory Explains how recording screens helps in the promotion of their products.

     6. Guide to Content

Screen recordings of content produced will help your content be easier to access for a larger public. There is a chance that viewers won't sit in an oath and read a lengthy step-by-step instruction. It is better to have an easily-read overview video of the content.

Marketing experts could use, for example using audio files on screens of blog openings, to provide brief overviews of blog posts.

Instead of utilizing a set of images, why don't you utilize screen recordings to be certain that the content that is centered on specific products has been made available?

Berenika Teter, the SEO expert Klaus. Klaus describes her strategy, which utilizes screen recordings for purposes of being able to provide real-life examples viewers.

"When I was working at Ingrid (a software that checks out delivery) I was able to take a recording of what's called "checkout teardowns" through a screen recording software. This was an excellent chance to present the actual scenarios we'd show our customers. I posted the videos to LinkedIn before incorporating the videos in our blog posts as long as the context was suitable."

Berenika Teter serves as SEO expert, working in tandem with Klaus

Screen recording FAQs

  1.       Are you able to edit the film that you recorded on screen?

The ability to modify and cut a screen-recorded movie. Depending on the program you decide to use, it's possible to save the screen recording in your browser or modify it by using an application that is installed on your computer.

  1. What software should I use in order to modify screen-recordings?

Then everything works

Screen recordings are a fantastic way to make content that stimulates the viewers. Screen recordings can help transform complicated subjects or dull written explanations into engaging and visually engaging information.

Through teasers about products to creating troubleshooting videos, screen recordings are a great way to ensure that the customers receive top priority. Also, they help to maximize the budget of your business without having to rely on your designers or creative personnel. Be aware of these tips for helping your clients solve the issues they face as well as provide them with valuable resources as well as establish relationships with them.

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