Do you believe it's appropriate to purchase an All-in-One E-commerce system? -

If you're selling apps such as digital content or software, there's bound to be a time when you need think about how you are going to make money from your service for your company to grow.

Subscription? One-time payment? Will my product or service be offered worldwide? What experience will my customers be similar to? What's the method for taking payment? There's a myriad of issues you'll think about when you start to contemplate the ecommerce opportunities for your business.

Investments in software which are developed at the home user and acquiring point solutions from third parties can just take your company far. When do you know if you should consider investing into a fully-online shop?

In order to make your life easier, here are some suggestions for both external and internal factors to consider before you decide if an all-in one eCommerce platform is the best option for your firm.

The External Factors State of the Ecommerce Industry

Consumers are embracing digital commerce.

It's a fantastic opportunity for businesses to profit in this rapidly increasing market. The key to success is focusing on the customer experiences.

The company needs to stay in touch with current fashions of the global consumer.

The appeal of trans-border trade is growing. Forrester predicts that the cross-border market is likely to comprise 20 percent of the total electronic commerce market by 2022. This will amount to the sum of 627 billion USD. A majority of customers don't care about the geographical location of the organization when it comes to making an online purchase. They're extremely confident with their shopping experience.

Their secret to success in an increasingly globalized environment is the capability to accept payments from international banks that offer localized prices in addition to a wide range of different languages. They also ensure local and international compliance with regulations and taxes. The right e-commerce platform will allow the localized shopping experience for all customers around the world.

The internal factors that affect your company

Costs are rising due to DIY or point-to-point solutions are making e-commerce experience disjointed.

On first look, it is logical to put your own money into the creation of an e-commerce platform that you have created yourself. Actually, a Nelio's customer Nelio has explored options for a homegrown solution before opting for the complete platform that can run e-commerce. However, these internal systems typically consume a substantial time frame and also funds to run. Your internal staff is better suited to various other tasks like the development of new items and services that will aid in expanding your company.

There can be no limitation to the number of different points of solutions that your company can obtain to manage every part of online customer experience. Yet, the competing options are more expensive over the long term, as well as limiting the ability of your company to provide the most enjoyable online shopping experience users are used to.

Insufficient conversion rates limit how much you earn.

When you have lower conversion rates, the problem typically lies with you, not the user. Are you astonished by your customers' the unexpected tax bill? Are they concerned about the privacy and security of their information as well as transactions? Are they dissatisfied by the lack of payment options?

There are many factors that lead to low conversion rates on your website. An e-commerce system that is comprehensive offers you the most efficient methods and guidelines in the industry, and can boost confidence in the minds of customers who browse your site. If you're having trouble achieving the results you've been looking forward to, it could be time to consider the switch.

The inefficiency of checkout procedures is causing problems with the growth of your business.

Third-party hosted checkouts, or the arduous checkout processes won't change the experience. Customers expect a smooth and personalized experience throughout the entire process of checkout. If customers don't receive what they are expecting then they'll search for alternatives. As an example, depending on third party developers to maintain your site's content the products you offer can cost you time as well as cost you money.

Be sure to do an audit of your checkout procedures. Heatmaps can help you identify the areas that customers drop off their carts , prior to purchasing. Make use of this data to put it with an excellent eCommerce service that can help create modern online shopping experiences, which include the possibility of displaying checkouts directly from the site which showcases your product along with the capability to give discounts or promotions, along with cross-sells and up-sells. All this is done without the need for the assistance of your programmers!

Are there external and internal forces that affect your local business? Perhaps you should consider moving towards an integrated platform to manage e-commerce which can handle every aspect of your online presence for your company. Schedule your custom demo today.

Chris Lueck Chris Lueck is the Executive Director of . Prior to joining the company, Lueck was the Co-founder and Managing Partner at Pylon Capital, a privately-held company who invests in ventures which are entrepreneurial, as well as technologically advanced, high-growth companies. Chris has earned an undergraduate Master of Science Degree in Electrical Engineering at the University of Virginia and a Master of Business Administration Degree in business and finance from the University of Southern California. Chris lives in Santa Barbara, California.

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