Customize Your Member Account Portal for Powerful FOMO Marketing
The feature to protect your site with the Account Nav Tabs add-on puts the best benefits you have to offer in the spotlight, bringing your site's revenue-generating potential to the top.
What's inside Toggle
- Account Nav Tabs Add-On Overview
- What the Add-On Does
- How to Turn Your Client Account Nav into a FOMO Marketing Tool
- The Tab is the Ad
- Customize the Member Portal Based on Membership Types
- Other Revenue-Generating Ideas for Your Account Nav Tabs Content
- Next Steps
We all know what happens.
You're preparing to take a lap around the terminal on an uninteresting, long time-out, and then you spot the sign: VIP Lounge - Platinum Passengers Only.
Beyond these doors is the mythical world of burning time treats, such as overstuffed couches, cheery-faced attendants, and some Tchaikovsky as background.
If you're on the other side the coach and you ticket must make use of shabby vinyl, grimy faces as well as a chorus of alarms from loudspeakers and exhausted infants to keep you entertained over the coming four hours.
If you're a frequent enough flyer, it'll probably be your last flight without-Platinum.
Exclusivity is a big seller!
Giving anything "more" so long as it's worthy of the money it's earmarked for, is an excellent marketing strategy - for existing andpotential customers and clients. It's a real advantage to be exclusive.
The power of exclusivity (what marketers call FOMO) is the reason behind the Account Navigation Tabs Protection is all about.
Here, we'll show you how to use this feature to turn your client account nav into a fantastic FOMO marketing tool.
And we'll give you some revenue-generating ideas for tabsto aid you in making profit from the tools.
First, a little history...
Account Nav Tabs Add-On Overview
is the the world's top regular revenue-generating plugin for WordPress. You can use it to create and manage subscriptions, online courses as well as various other subscription-based services.
So it also enables the user to run fully-fledged online coaching programs as well as take care of client management in full using a 100% code-free interface.
What is the add-on's purpose?
The account page serves as a member's portal, that your customers and members land when they login. It is the place in which members can access and manage their account details.
Out of the box, it comes with a simple list of tabs for navigation, that includes the ones one would expect to see on any membership website. It is also possible to create your own tabs on your pages of your account.
It is possible to store all kinds of content behind those tabs. For example...
- Access to VIP support
- Downloadable resources such as ebooks and white papers.
- Outbound links to outside resources
- ...and everything else
Make sure you create an VIP members/clients area on your site using the protected account nav tabs add-on
With the legendary Rules function in the mix The navigational tabs of every client's page on their account could be transformed into a marketing FOMO force.
How to Turn Your Client Account Navigation into a Marketing Instrument
The Tab represents the Ad
You've decided to dedicate an hour each on a weekday to be a day for clients to get "walk-in" access to your products and services, similar to an online version of college professors' office hours.
Naturally, providing this type of access is an expensive usage of your time and you'd limit access only to Premium-level users.
In conjunction with Account Nav Tabs protection You can make use of the tab that Premium users gain access to the office hours of their choice to create a powerful advertising campaign and encourage lower-plan users to take the next step.
Personalize the Member Portal based on the Types of Memberships
This feature comes from the requests of our customers. And it was a bit more of an "a-ha!" moment for our staff. We discovered that a lot of our customers have multiple membership types.
Consider the airline example I've provided. It has members at different levels of membership. There are pilots too. Many airlines offer an area for crew and pilots specifically for these people.
A non-profit organisation may have member donors and staff volunteers. By using the accounts Nav Tabs add on you are able to recreate a distinct login experience to each type of membership.
In this scenario the donor that accesses the account's page may see tabs related to their donation membership. This could include things like the history of donations, benefits for members, or access to the donors' community.
The volunteers could access a separate account interface. The content could be a training course for staff and volunteers, an agenda for volunteering, or any other content which is not relevant to members who donate.
Other Revenue-Generating Ideas for Your Account Nav Tabs Content
Exclusive Member Resources create tabs specifically for valuable content such as ebooks videos tutorials and exclusive content. Protect these tabs based on membership levels, ensuring only premium members can access.
Customized Coaching Content: For sites that provide personalized coaching or consultation, tabs can be protected and targeted to specific members or specific groups, providing a customized experience with materials, tasks, as well as feedback specifically relevant to their coaching program.
Event Registrations and offers You can create the tabs for event registrations and promotions, encrypting this tab to ensure that only those who have a certain level or who are in the program for a certain amount of time are able to view upcoming events as well as promotional offers.
Member-Only Forums and Communities: If your site has community boards or forums with protected tabs, you can link members to these sections making sure that only users who have the right membership level have access to these interactive sections.
Advanced Training Modules: For educational sites tabs can be utilized to gain access to advanced training modules or courses for certification exclusively to members who satisfy certain criteria, encouraging users to upgrade their skills or get involved deeper with your material.
Access for Beta Features Give your users the opportunity to test new features or services before they're made available to the public. Secure these tabs to ensure only members who opt-in to beta testing have access to the areas.
Information on Donations and Financials for non-profits and communities, a secure tab will provide financial information including donation history and special updates for donors or members at specific contribution levels.
custom dashboard and analytics: Provide members with an individual dashboard which displays the progress of their analytics, performance, or usage data in your system. Protect these tabs to ensure the members only have access to information related to their activities and membership level.
Opportunity to Network: Create the tab to display networking opportunities like member directories, or contact lists that is only available to users who belong to certain network groups or different tiers.
Access to Archived Content Tabs protected by this feature connect to archives of workshops, webinars or other old content which are accessible for members who have been in the community for a long time or who have reached some milestones in your community.
It's clear how account navigation tabs increase your membership options for members. We can discuss the possibility of customizing your members' portal to suit membership.
Next Steps
Any rhapsodic thing is worth being a part of, particularly an FOMO marketing tool worthy of the descriptor. And particularlyas they relate to your business's performance.
So next steps are simple based on the circumstances:
This latest add-on offers yet another remark to our customers. The Account Nav Tabs add on brings all new opportunities to users as well as customers. We're looking forward to seeing how you'll use this new option.
Let us know what you think. What are your strategies for leveraging custom account portals on your website? Leave a comment here.
Curt Noble Growth Manager Curt is the Growth Manager at , where he spearheads strategies that empower business owners and entrepreneurs. A deep knowledge of membership websites and LMS websites, Curt's insights have been instrumental in guiding many individuals and companies in achieving their online objectives. Curt's recent article about setting the GA4 for WordPress is a testament to his expertise in the domain. Outside of his position at , Curt's extensive experience in the field further solidifies his status as an thought leader in the digital space. Connect with him on LinkedIn to stay updated with the latest information. SEO Marketing WordPress LMS Entrepreneurship