ConvertKit review: Top (and most difficult) attributes, as per the 31 customers who have used ConvertKit before |

In this ConvertKit review, you'll hear from 31 former ConvertKit customers on ConvertKit's pros and cons and why many made the switch to Email.

ConvertKit is an extremely popular email marketing tool for creators. It is known for its graphic automatization builder, templates for form forms for sign-ups and landing pages as well as detailed analytics for audience But do you think it's the best choice for you?

In this ConvertKit review, we'll learn the stories of 31 former ConvertKit users on the features they loved, what they disliked, as well as reasons why they switched to Email.

Your email marketing tool is one of the key pieces of your online business This is how you'll expand your customer base, communicate with your customers, and advertise your digital products. But important doesn't have to be complicated or expensive.

In this post, we share those research findings, and also discuss:

What do ConvertKit's customers like most about their tools for marketing emails

The ConvertKit customers who have previously used the product ran into challenges regarding their product

The reason why some users decided to change to the use of email marketing

We'd likefor you to pick  but we've tried to offer an honest and objective review instead of simply critiquing ConvertKit because we want you to find the right thing for your company, whatever you decide to use.

TL;DR

• Former ConvertKit users were pleased that there was a free plan, however the limitations on features made it difficult to utilize. 37% of users said that ConvertKit's expensive pricing was their #1 issue with the platform.
• Some users liked being able to automate complex tasks, while others were disappointed by ConvertKit to be too confusing and complicated to configure.
• ConvertKit provides attractive templates for landing page and email forms. However, these templates are difficult to alter. People who needed greater freedom felt constrained.
• 54% of people said the main reason they decided to move from ConvertKit to the other was because they wanted their entire company (email websites, product, email and so on.) together.  Its low cost of living was the 2nd most popular reason people switched.

Simple automations that accomplish what you want them to do with a fully-featured plan for free with endless landing pages you can personalize however you like - Try Email to get started today for no cost .

What are the top attributes of ConvertKit?

ConvertKit provides an email service that allows creators to grow their following, interact with followers, automate their marketing via email, and earn money from digital products.

It is possible to start by creating embeddable email opt-in forms as well as standalone landing pages that bring people on your newsletter. If you're ready to mail a broadcast or newsletter, ConvertKit has a point-and-click email creator and a collection of templates you can use as a base, or you can make a customized email from the ground up.

You can also build automated campaigns by using the builder for visual automation as well as add tags and segmentation for your customers based on actions they take (like clicking a link in an email, or buying a digital product).

Out of all the ConvertKit functions, these are the things which our survey's respondents liked the most:

ConvertKit offers a no-cost plan

ConvertKit's free plan lets you get up to 1000 subscribers, and you can create unlimited broadcasts. You can make any number of forms or landing pages you'd like but don't get the ability to automate or integrate on this level.

That said, ConvertKit's free plan is a good opportunity to try some of the fundamental features offered by the platform, like the builder for emails and landing page designer, before making the decision to sign up for a paid subscription.

Create visual automations

ConvertKit is well known for its visual automation builder that allows you to create precise workflows, paths as well as funnels for your clients. An earlier user of ConvertKit specifically stated that they liked having "multiple types of funnels, triggers, and tags" that they could work with and it is possible to utilize as many segments or tags you want to manage your list of subscribers.

ConvertKit shines for creators who want to create intricate customer journeys, with many access and exit points or those who require highly-specialized automatizations for promoting specific products.

Design emails and pages with pre-made templates

Others who were former users said they appreciated how ConvertKit's email editor and landing page creator had already designed templates so they could make emails, opt-in pages and landing pages fast.

There are some restrictions on the things you can do to customize (particularly for your pages as well as forms which we'll go over further below) However, they look excellent straight from the box. All you have to do is include the text, images as well as links, and you'll be on your route.

ConvertKit can also help you create personal email templates you can reuse repeatedly.

Stats and tracker data per subscriber

Another aspect in which ConvertKit receives the top score is its audience analytics. One respondent pointed out that they liked being able to access "more detail about every person in my audience, like the location they click from, what emails they open, etc."

Subscriber stats and subscriber scoring (available through the Creator Pro plan) so you can see plenty of data regarding your target audience. In particular, you'll be able to find out which opt-in form types are the most well-liked as well as which customers are cold and which email messages offer the best deliverability as well as open rates.

Like we said earlier, you can also use ConvertKit to build infinite tags and segments for your target audience to ensure that you deliver the correct message to the right people.

What were the things that previous customers did not find appealing in ConvertKit?

On the flip side, the former 31 ConvertKit users that we spoke to did not like the costly cost, complicated automations builder, and limitations with landing page designs.

The cost of ConvertKit's services is high.

37% of past users said their biggest problem with ConvertKit was the high price tag.

There is a free plan, but it only has basic features for up to 1,000 subscribers. If you want more functionality then you'll have to select a paid Creator or Creator Pro plan.

In both plans, prices increase as your list size increases. Here are some examples of what you might anticipate to spend on various ConvertKit plans:

So, what's the difference between these plans?

When you sign up for ConvertKit's no-cost plan (up up to 1,000 subscribers), you get:

Unlimited landing pages

Unlimited forms

Unlimited television

Tags for the audience and segmentation

Sell digital products & subscriptions

Community support

With Creator, you receive everything you need for nothing, including:

Live chat & email support

Migration for free from another tool

Automations

Integrations from third parties

Another team member

With Creator Pro, you get everything from the two plans, and more:

Unlimited team members

The system of newsletter referral

Scores of subscribers

Advanced Reporting

It's great having a plan that is free but it's not a good fit for all customers because ConvertKit restricts key features like automations, integrations, and customer support to the paid plan just.

It is necessary to spend minimum $15 per month (for the creator plan that has 300 customers) to start experimenting with automated campaigns or get support for your company.

The visual automation building tool is one of ConvertKit's main selling points, but it's not available until you sign up for a Creator plan. It could dramatically increase the cost as you add more items to your wish list.

Automating funnels and building automations could be difficult

Speaking of the builder for visual automation the majority of users found ConvertKit's automations too overwhelming to manage and set up. Many reviewers enjoyed having a lot of choices. However, other reviewers mentioned things like, "UI (user interface) was slow" and "segmentation was so complicated" as top complaints.

Although you can do a lot of intricate workflows and campaigns with ConvertKit however, the majority of creators need a system that will send emails and run some basic automations such as welcome messages, sales funnels, as well as nurture and sales funnels.

When it becomes complicated it can seem like an overwhelming task. Plus, no one likes going into their email accounts and seeing a whole web of automated messages without knowing what anything does.

Creators typically don't want their businesses to be much more complex. There's no reason to pay top dollar for features you don't actually need. Unless you're certain you need highly specific automations for your particular business, ConvertKit could be more complex and expensive than you'll need.

The landing pages and opt-in forms have design limitations

There's no doubt that ConvertKit provides attractive landing page templates and email opt-in forms but there are limits on what you can customize. A former user said, "I didn't like the limitations on the opt-in forms I created, and they didn't have actual viewable."

At present, ConvertKit doesn't have a way to build forms or landing pages by hand. Instead, you have to edit the existing templates you've been given.

If, for instance, you choose a landing page template with two columns, you're only able to add elements (like images, buttons, dividers, or bulleted lists) in these columns. It's not possible to create extra sections that go beyond the basic style. The options can feel limiting in the event that you've a layout in mind that doesn't align with a template.

The landing pages of ConverKit are designed for email capture, not selling products or directing people to other URLs. Nearly all pages with landing pages have a prominent email opt-in form in the default layout, however you'll need to add custom CSS for if you wish to eliminate the sign-up box from your page.

It's impossible to make use of ConvertKit's landing pages for anything outside of gathering emails, so you could end up needing to purchase an external landing page creator.

What are the reasons people switch to ConvertKit to ?

If asked about the reason they changed from ConvertKit to  ConvertKit, the respondents emphasized their lower cost, simple email builder, and the ease of everything being in one place.

costs less for virtually all users

Unless you are able to count less than 100 or 1,000 subscribers All Email plans are lower than their ConvertKit counterparts. Here are a few examples of how pricing plays out for ConvertKit as well as based on the list size:

In addition to a lower price, Email plans also have additional features to run your online company.

The email editor of's is simple to operate

Make a design you love? It can be used as a template to use in your broadcasts or email campaigns for as many times as you want.

In your email messages, you can add columns, text featuring callouts, highlighted callsouts media buttons, video links, CTAs, and files for customers to download.

allows you to manage your entire business from one place

The majority of people polled (54%) stated that the top one reason they switched to ConvertKit to was that they wanted to run every aspect of their business within one central location.

ConvertKit is a great option for email marketing, but it's a bit limited in its eCommerce features and it doesn't have a website or community-based tool. Many of the creators we heard from found 's integrated approach to be simpler and more cost-effective, since they didn't have to integrate (and spend money on) numerous additional software.

This means you can customize the method of emailing your followers based upon whether they've purchased an item or joined a waitlist or expressed an interest in a specific topic, without a lot of complex tags or integrations.

Imagine you want to set up the waitlist for a course online you plan to sell.

With ConvertKit You'll have create an opt-in form or landing page that is specifically designed for your waitlist. You'll also need to tag those who sign up via that form. At the time of launch you could send emails to those with this tag to promote the new product.

But once the course is live, you probably don't need to be constantly contacting those who already bought it, so you will be required to integrate ConvertKit into the online course platform you use. Then, you'll need create a tag for those who have purchased the course and then use the tag to block the recipients from future marketing messages that you'll send out to waitlist members.

Your course, email, and clients are all in the same place. What you must do is set up the course, and then put it into waitlist mode. automatically generates a landing page for the course and anyone who registers will be added to the waitlist for that course.

It doesn't require any fancy setup behind the scenes, or keep track of the different tags that a dozen are, and you'll never be worried about having your wires crossed since has all of the data about the customers you serve in one location.

There are many ways the all-in-one platform can make life easier:

Create welcome email templates that are automatically sent out when new subscribers join your email list.

Automatically send customized email sequences to clients after they have purchased an item

Message only people who have (or aren't) purchased a particular product

Contact people who are on your waitlist.  Waitlist features are available for all plans, even the free plan

Make lead magnets available that will lead people to automated marketing automations

Utilize link clicks to apply tags to subscribers. You can then make automated emails related to the subjects that they're most interested in.

If you're looking to unite your web-based business in one place and get rid of extra fees and integrations, this could be the ideal solution for you as well.

Are you sure ConvertKit the right choice for me?

ConvertKit is an excellent choice for those who create content as well as entrepreneurs who require an email platform that comes with lots of intricate automations. It comes at a steeper price point than platforms like  the others, however it could be worth the cost if you need a visual automation builder. ConvertKit can also be a great choice if you only want landing pages to collect emails (not offering products) since that's what ConvertKit's templates are designed for.

is a better option for creators on the web who wish to streamline their businesses by having everything in one place. It is possible to create unlimited email and campaigns, use beautiful email templates (or design your own) or create a complete site, create websites from scratch to serve any purpose you need to use them, and then offer any type of item that you think of.

Since you won't need lots of additional tools or plugins the total cost of your business will likely be lower that they would be if you cobbled everything by yourself.

If you're looking for a low-cost, user-friendly, and powerful marketing features that don't feel overwhelming, give a try. It's completely free to get started .

We're excited to see what you create.

FAQS

Email marketing FAQS

What exactly is ConvertKit?

ConvertKit offers an email-marketing platform which lets you increase your email list through registration forms and landing pages. It also lets you build automated campaigns, create broadcasts and even sell digital downloads. There's a limited free plan for up to 1,000 customers, while paid plans start at $15 per month.

What are the best ConvertKit alternatives?

Our top ConvertKit alternatives is Email! There are also guides on other email marketing tools like ConvertKit in these guides.

What are the advantages of ConvertKit?

ConvertKit can make unlimited broadcasts and create endless campaigns. There are pre-designed email templates and a simple email editor, and a visual automation builder. Additionally, you can sell digital downloads using the feature for e-commerce.

What are the negatives to ConvertKit?

ConvertKit is a great tool for managing your email, but you'll have to join additional tools in order to create your website and sell products that go beyond downloading. The more tools you have, the more technology you'll need to manage as well as a higher risk of fees. In addition, ConvertKit's prices become expensive as your list grows and as you need additional features.

What is the top software for marketing emails?

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