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Today's marketer is busy and making content and developing algorithms is an all-time occupation. If you're a designer or content marketer, or marketing generalist Your day is probably so full that you're struggling to make time remain focused and keep your brain active and fresh.
In addition, since the advice is usually condensed into tweets of around only 280 characters, a one-minute Instagram Reel or shorter LinkedIn posting You can find yourself inspired throughout the whole day. (No overtime required.)
14 influencers in marketing that you must be following
In this article
- Experts in video marketing that we love
- Experts in Content Marketing to take lessons from
- Social media professionals who motivate us
- Web design and SEO experts to keep an eye on
- Marketing strategists doin' cool stuff
We are awestruck by video marketing experts.
Danielle Diamond
Danielle Diamond is the creator of Epiq Media, a video agency that creates video content for clients like Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.
In the case of LinkedIn, Danielle's slogan is "Don't become the advertisement. Be the TV star" and she teaches her followers precisely how to achieve this. She creates captivating ads, (short) video marketing instructions, and the results her creative marketing campaigns yield.
This is a glimpse of her imaginative work to Exit Five:
Kim Gehrig
Here's an advertising campaign she created for Apple:
Kevin Anson
Kevin Anson is a video marketer working with clients such as ClickFunnels, IBM, and Mercedes Benz. As per Kevin Kevin his website, the company has created more than 10,000 video and advertisements over the past 16 years, and he's now sharing his knowledge by sharing it with other people via his well-known YouTube channel.
The majority of his videos are under 10 minutes. The videos focus on practical and useful tips, such as how to make applications videos that are uploaded to the App Store, the best way to smoothen the sound as well as how to apply subtitles in YouTube videos.
Kevin's videos are available through YouTube as well as Instagram..
Content marketing gurus can take lessons from
Ross Simmonds
The co-founder and chief executive officer of Foundation Foundation, an agency that specializes in Content Marketing, Ross Simmonds is a go-to follow for anything related to content marketing as well as expansion. Simmonds is famous in the field of content marketing and has a knack for connecting with fellow marketers and also for creating Twitter threads that are full of practical tips.
Ross's success on social media also functions as a MasterClass on content that can be repurposed. Ross isn't content to post tweets to more than 60,000 followers and also provides practical business tips via YouTube, Instagram, YouTube, and LinkedIn.
Amanda Natividad
Amanda Natividad is vice-president of marketing for SparkToro that is a business that performs research on audiences. In Twitter, she frequently offers advice to content marketers to her followers of 116,000, and her monthly newsletter, The Menu explores her views about marketing. She also talks to entrepreneurs, marketers, and creators of content through the channel on YouTube The Menu Show.
Kaleigh Moore
Kaleigh Moore is a writer on freelance, marketing expert, and founder of Content Remix an online podcast repurposing company. On both Twitter and LinkedIn she offers helpful tips on how to increase the quality of your writing, and to repurpose every type of media, such as written content, audio and written pieces to get the biggest impression.
Social marketing specialists in the field of media who motivate us
Lauren Thomas
Lauren Thomas has a fairly star-studded job listings on LinkedIn The resume includes: In the past, she's been in partnership with AT&T, The Coca-Cola Company, and Macy's The current leader of social for Intuit. Her tips for content creators?
"Do things you are happy about, but also take a few moments of fun in the process." Lauren Thomas, social media guru
In LinkedIn, Lauren shares her tactics for hitting 100,000 followers on TikTok to get buy-in from the top management for social strategy, and coming to new strategies for social media.
Christopher Tompkins
Christopher Tompkins is the CEO and the head strategist at The Go! Agency. It is an online marketing firm that is based on social media. Apart from sharing his opinions on the future of marketing through social media, such as LinkedIn and Twitter He hosts the Bulletproof Marketer podcast. The Bulletproof Marketing In which he often talks with experts from marketing and growth.
Christopher is very optimistic regarding the potential of marketing using video via social media, and has stated to Forbes:
"If you take a look at current trending digital channels (social or paid channels, emails, etc.) take note of the level of movement which you see in every channel. You'll be amazed by how much more attention this channel is getting in comparison to before...My suggestion is to get outside of your comfort zone, and begin using video soon."
Experts in SEO and Web Design to follow
Andy Crestodina
Andy Crestodina is co-founder and chief marketing officer of Orbit Media Studios An online development and design company. His company is focused on helping customers create functional, appealing websites that boost the number of sales. Naturally for Andy one of the most important aspects in developing stories-based websites is strategically making use of videos. According to him TechSmith:
Tweet
Connect with Andy Join Andy LinkedIn and Twitter for strategic and expert advice about SEO, Analytics and web development.
Oli Gardner
Oli Gardner is the co-founder and co-owner of Be The Keynote the business that aids people to become more effective communicators. Oli was also the founder of the company Unbounce. Unbounce, which is the first non-code landing pages.
Oli's passion for tools for communicating and marketing is evident in the contents of his tweets as well as LinkedIn blog posts. He often offers advice on how to be an effective virtual communicatorin webinars, websites, or social media videos.
Neil Patel
Neil Patel is one of the best recognized name in SEO and web marketing. It's true. Every couple of days Patel shares fresh strategies to marketers via YouTube by presenting short, less than five minutes videos. He covers the world of digital marketing, in general terms , and provides tips on how to be found on Google and how to spot patterns before they become known, as well as tips on how you can streamline your marketing.
Alongside Eric Siu, a founder, investor, and advisor, Neil also hosts the podcast Marketing School..
Alongside Neil's podcast, and YouTube channel, you may also follow Neil on Instagram and LinkedIn..
Marketing strategists doin' cool stuff
Amrita Mathur
Amrita Mathur is the Vice Director of marketing at Superside that is an eminent design company. On LinkedIn or Twitter frequently, she talks about how she thinks about marketing, as well as the things that are taking place behind the scenes of Superside.
The posts of Amrita is honest and sincere, and when you read her posts, you'll frequently find yourself experimenting with Superside. Superside team. For instance, in February, Amrita shared on LinkedIn that she and her team have invested in "a number of moonshots" since, she explained,
"I'm calling it COMO. Much like FOMO, COMO is the cost of missing out which is why we'll put our money into areas where we think COMO is high." COMO can be very high."
Following that, she released the benefits of the investment including the risks of investing in video , and the way that creating a person-centered, dynamic advertisements increased their click-through rates by 48%. It also reduced the cost per click to 62%, and brought their cost per thousand down to 30 %.
Dylan Kohlstadt
Dylan Kohlstadt is co-founder and CEO of Shift One, a B2B digital marketing agency. The majority of his blog posts focus on ways marketers can move the needle by simply providing benefits to their customers. As Dylan tells Peer to Peer Marketing:
"I think that one of the major aspects of digital marketing to look at is community-based marketing. Learn how to establish a a physical and digital community that creates the value of your products and services and also create loyal and passionate clients who will also be more likely to buy from your."
It is possible to find Dylan the show on twitter, YouTube and LinkedIn. It is also possible to listen to her podcast The Dylan Kohlstadt Show which is available via Spotify or Apple Podcasts.
Rand Fishkin
Rand Fishkin is the co-founder of and CEO of SparkToro which is an instrument for analyzing the audience that can help brands better understand their customers. Fishkin is well-known through Twitter to assist people understand how they can utilize data and research in order to optimize the marketing strategy of their company.
As Rand is a proponent of using data and customer study across the various kinds of marketing methods Rand has seen firsthand the possibility that video advertisements could bring into the mix.:
"Video can be a powerful tool with unique abilities. One of the things that I've realized is that it is a memory-maker as well as its capacity to create lasting impressions that linger on an individual is unparalleled." Rand Fishkin
It is also possible to connect with Rand through LinkedIn.
Get (and stay) inspired
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