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In the wake of a number of quarterly times of negative and uncertainties, the third quarter marks an important milestone in the near-term outlook of the membership economy.

The economy of membership has experienced one of the most turbulent periods in recent times. With the rise in inflation, a greater chance of unpredictable events as well as a more stressed consumer has driven the trends to 2022. What will the consequences be of these changes as and the extreme volatility of the financial market, directly impact the economy in general.

This is also true with membership. When the forecast for revenue for 2022 compiled during the boom in membership that started in 2021 started to look out of reach the yearbefore that, members had to think more deeply than they had ever before regarding all part of their plan in general.

Simply put If you're an operator of a membership 2022 is a year that will always challenge your beliefs frequently.

Every story that has come so far has you thinking that the year 2022 will prove extremely negative for membership and it is essential to be prepared for a slowdown in all sectors of the customer, in all sectors and every industry.

It's not easy.

Looking for the ideal moment

There is a reason why in difficult businesses and economic environments It is our nature to look at signals, indicators and evidence that the moment of truth is either near or within our reach. And while we often don't realize that an event is happening until weeks and months after the fact There's one thing that always coincides with such pivotal moments - the moment.

This Q3 moment did exactly the same thing.

It was at this point that the managers of members had extremely good results, despite the negative mood. This was the time that silence had more power than the chaos. This was the moment when the people could prove the importance of their products and their clients couldn't be without it.

It was a point in the divergence.

One of the biggest risks for those who run membership businesses during recessions is that they can become negative. Customers who were steadfast and confident in their businesses during this challenging year will be able to continue to plan, develop and prepare for this time, with no idea of the precise date that it could occur. Now that Q3 is over and we are on the verge of completing it we are able to look in the rear view mirror and know confidently that the event will indeed take place.

The uncertainty creates opportunities

The customer memberships outperformed the market in the March quarter which ended. In our portfolio, we've witnessed our clients surpass records for revenues, retention rates and member counts. Being consistent and unaffected by larger news allowed our clients to profit from the increase of membership that we witnessed in the 3rd quarter of the year.

The sound management of the general strategy of membership has proven to be the most important element for the success of membership even in challenging conditions. Our research shows that the best results are realized when members decide to invest an enormous amount of cash in their business during times of recession however, they are more careful when they are experiencing rapid growth. This strategy has helped our clients to gain access to the funds they need to fund their businesses at the appropriate moment, such as the ones we witnessed at the start of the year 2022.

The game of membership is long-lasting and those who are in the same frame of mind are likely to find external uncertainty and moods that are negative can lead to the possibility of a long-lasting growth in the members.

A membership manager can't know the exact timing of upswings or downswings, like the ones we encountered during Q3 , but you have the ability to be aware.

One thing that you are certain of is the fact that these kinds of events are likely to be encountered at times you are likely to be thinking about them.

Continue to build.

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