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Uncertainty-filled periods are challenging for any business to manage, however it's during turbulent times that reliable and stable partners demonstrate their worth. for creators as well as independent publishers, it'll be more apparent in the coming months in the coming months which tools and platforms will be the most effective in ensuring the long-term growth of their businesses as well as which could place their businesses in precarious situations.

The global economic outlook is becoming increasingly uncertain and entrepreneurs should anticipate to be facing challenges when the year continues to take shape. Budgets for consumers are shrinking thanks to runaway inflation and the aftermath of conflicts in Europe and elsewhere - and revenue challenges are now inevitable for many companies.

The good news for those monetizing audiences via membership models is that even though the revenue from subscriptions isn't impervious to the impact of broader economic conditions, it's typically more insulated in comparison to the revenues generated by other avenues like advertising, sponsorships, or commerce. It's just assuming the creators have chosen trustworthy technology partners who have robust and stable companies of their own that will allow them to maneuver through challenging situations successfully.

As I've argued previously any creator or independent publisher who wants to create an ongoing membership or subscription business needs to take care when choosing monetization and technology tools. Gravitating towards the "cheapest" option is understandable, but creators and publishers that I have worked with are usually trying to move to other platforms and tools as their existing partners have failed to meet their expectations or failed to give them ample space for growth in terms of functionality and features they provide, or offered inadequate support and direction.

The frustrations are even more pronounced during difficult times for economic growth. With the demand of customers, market variables and economic conditions change quickly over time, the final item creators have to worry about is monetization tools holding them back. Ineffective technology, missed revenues and operating headaches are annoying in the most ideal of circumstances, but during periods that are unstable, their effects will quickly increase to the point that they create significant risk for business owners who are creators.

It's even more essential than ever to ensure that the creator partners have built stable and sustainable businesses of their own, and will not leave their customers in the lurch whenever they're forced to shift their focus or attention to chase revenue or different potential.

My advice to any creator firm that's worried about a challenging economy is to stay basic and concentrate on getting the basics right. Specifically:

• Create high-quality, distinctive consistently high-quality, differentiated content.
• Create a smooth product as well as user experience that makes paying for and accessing the content as simple as it is.

And when it comes to technology and monetization tools I'd suggest creators to scrutinize prospective partners more closely than they have in the past in order to determine if they've got clearly defined philosophies and perspectives with proven products as well as past records, and that they will stick to subscription and model of membership for long term.

Creators who continue to satisfy the demands and requirements of their subscribers and audiences with the latest technology and tools in place that empower them to do so - should be in a position not only to be able to navigate the difficult economic environment but also emerge from the other side with a strong position.