Building Your Personal Brand by using Micro Learning

Learn to build an impressive personal brand through microlearning with someone who has been able to grow an online following up to 285k+ followers.

I'm a successful entrepreneur who has grown my social media following to more than 285,000 people on social media I'll be sharing my insights and expertise for building a brand of purpose.

My name is Maddie and I'm an experienced trauma therapist as well as a private practice owner in North Carolina. As a content creator, I aim to remove the stigma surrounding mental health and promote well-being to all. This is why I'm here to help to promote your work that is meaningful too!

Skip ahead:

•         What is Microlearning?
•         The Road to Microlearning
•         How to Utilize Microlearning in the foundation of your Digital Learning Business
•         The Replication of Content: How to Keep Your Audience Active

What exactly is microlearning?

Microlearning is a method of learning that involves short targeted bursts that are digested quickly and easily. It is a popular method for those who want to take their learning on the move and don't have the time to take in lengthy seminars or classes.

The Road to Microlearning

In the year 2000 I was employed as a registered clinical social worker at a community mental healthcare agency and was often physically, emotionally as well as financially drained. I realized I required an outlet for some creativity and enjoyment at a point that was dark - didn't we all? This is when I came across TikTok which is where I began making funny videos! A few of my videos were about my dogs, some focused on my crazy quarantine behavior as well as a few connected to my work as an therapist.

As I continued to learn more about trends on the app and how it could meet the needs of my followers and followers, my profile began to grow consistently every week. I was delighted to watch my followers increase to thousands, and I could see an increase in engagement while teaching my audience relevant topics that provided an advantage in their everyday life. Pretty soon, brands or partnerships as well as potential customers began to pay attention too.

After just a few months of being a part of consistent shorter-form education trends, I was able to increase my earnings to more than double the amount I earned at my prior job. It was amazing to realize the impact that social media can have on my work and personal life! I was thankful for the chance to connect with numerous people, and also to be able to share my experience and knowledge with them.

How To Use Microlearning to Develop your Digital Learning Business

Do you want to develop in the same manner as I did? Here are a few tips on how to use microlearning to build your online learning business

  Answers Commonly Answered Questions  

Create short-form content for example, like TikToks or a 30-minute YouTube video, that answers the most frequently asked questions you receive in your niche. You could even split the content into smaller sections for easier consumption.

  Tell Your Story  

Tell us the way you started your niche. The experience can make a difference for those who wish to be where you are. Also, share relevant statistics and your opinions on the data.

  Make use of a trending sound to Match Your Needs  

Utilize the most popular sounds available from social media sites like TikTok and adapt the sound to suit your specific area of expertise. This is an excellent way to succeed online.

  Connect with other creators within your niche  

Engage and react to other creators in your niche. Making a video of another creator and live reacting to a sound in your niche can be great ways of engaging and go viral.

  Break Down Longer Form Content into Smaller Segments  

Take one big idea and split it up into smaller parts. This helps establish your authority in the world of microlearning. It also allows you to turn the same idea into 100 or even 1000!

  5 Strategy Takeaways  

Here are some quick ways to incorporate them into your own online learning company:

• Consider which apps you'd like to try and what your intentions are online.
• Break down one idea into parts that allow you to come up with multiple concepts.
• Discover your niche and expertise online.
• Turn your high-performing short-form videos into a social mini-course outline.
• Take a class from an online class and dividing it into 10 short-form video ideas to promote it to the people you want to reach.

Repurposing Content: How to Keep Your Customers Engaged

  The value of repetition in Content Creation  

When it comes to the creation of content, it's standard to know that consistency is crucial. What happens if you run out of ideas? Can you reuse existing content? Or will your viewers get bored?

  adding a fresh spin to Old Content  

There are many ways to keep your content current and fresh even when you're using outdated concepts. If you keep up with current trends, or marketing your content using different methods, you can keep your viewers engaged and ensure that they feel as if they're getting new, fresh content.

  The Advantages of Repetition for Building Authority  

Repetition of the same content can prove beneficial in establishing the credibility of your brand and gaining the trust of your audience. It is important to read content anywhere between 4 and 7 times from the same creator before you decide to sign the contract and make that next step of decision. When you adapt each piece of content slightly it will help you to strengthen your knowledge while creating a comfortable environment for your viewers your presence on the internet (and do not waste time! ).

  Consistency is a must in the creation of content  

In the end, whether repurposing old content or creating fresh content The most crucial thing is that you remain in the same place. This isn't easy for creatives. That's why Accelerator exists, which offers one year of education for creators to assist you in starting building, launch, and scale your business without having to learn a lot.

No matter if you're starting from scratch or you've been creating content for years, the key to success is to keep showing up, providing the audience with value, and adapting to changing technology and trends. With these strategies in mind you'll be able to reuse your older content, increase your credibility as well as keep your readers interested for a long time to come.

If you're interested to learn more about ways to market and strategies to expand your company, register to take a look at this no-cost live Webinar series.