Brodo The Journey from a Takeout Window up to Nationwide Shipping, with the Assistance of

Broth is the perfect comfort food. What do many of us recall most fondly about getting sick in our childhood? The days of staying home from school sitting on the couch watching the Price is Right, sipping on -- you guessed it! -- broth. It's still a cozy, warm feeling for adults, regardless of whether they're sick, snuggling up when it's raining or needing a boost to get their day started.

Broth, specifically bone broth, is also very nutritious and chock-full of ingredients that improve your health in the gut, skin, bones, and many more.

Brodo provides this superfood with a potent flavor available in their Four New York City locations and, with the help of , to customers around the world.

They are simmering their way to success

The whole thing began with Marco Canora, a James Beard winner of the James Beard Award, who began selling bone broth in to-go cups from the window of the restaurant he owned in New York City restaurant. It was the year 2014; He had just started drinking broth for himself as part of a new healthy diet and was thrilled to provide broth to the community as a substitute to coffee.

This single location grew to four physical locations within the New York City area. Then, Brodo began to sell its delicious bone broth online via their store, then landed their broths in the freezer section of major retailers like Whole Foods. The company now sells their products across the country and are constantly introducing new items, such as the soup kit.

What's the secret of the success of these companies?

A big contributor is their commitment to premium products and ingredients They refer to as "The traditional method reinvented and fresh." They utilize authentic bones of real animals, along with fresh, organic vegetables that are simmered for long times without preservatives or concentrates. They aren't taking shortcuts and this is apparent in the taste and nutritional value of their foods.

And when it came to the ecommerce experience, success was based on choosing the best tools and partners to serve their customers and business.

Brodo and

Brodo's first encounter with WordPress was not perfect. Their initial website did not fulfill their expectations The company even contemplated changing to a different platform.

However, the team at Automattic stepped in and worked with them to identify the specific needs of their customers and design an online store that would meet their needs. Today, they've got a responsive online store that the Brodo team manages as well as provide a fantastic user experience, and represents the Brodo brand.

The brand new Brodo has a mobile-first approach, fantastic UX, strong accessibility

The redesign process started with a mobile first approach due to the fact the fact that the majority of all online customers utilize their mobile devices. Improving the website's user experience (UX) as well as customer experience (CX) were the main goals.

To enhance the users' experience at the front end, Automattic built an intuitive visual design, which highlights the advantages that bone broth offers. Simple animations draw the attention of visitors immediately upon their arrival on the site. Additionally, a mega menu simplifies navigation.

The previous site was hard-gd, so it was hard for them to create small changes for example, changing text or images. Their new site was built by using the WordPress Block Editor, so they can change everything from their products and bundles of products to articles and pages. It's a huge benefit to a growing, bustling company.

Set up broth subscriptions

Shoppers have the option of choosing between a range of options, such as The Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Pack. Customers can choose between one-time purchases or delivery each two to four weeks. There are also discounts for more frequent subscriptions.

Subscribers who are active can access their account at the site to turn the service off and on or pause delivery, stop a shipment, select certain dates for delivery, or even edit the flavors in their box. Customers can also determine which delivery date will be delivered. Customers win because they don't have to call a service line to control their subscription. Brodo is able to provide support to address other concerns and decrease the confusion of customers.

Choosing the right equipment

Utilizing the best tools have allowed Brodo to design a gorgeous high-quality, functional site. We've touched on a few tools, but below are a few additional tools they use to achieve exactly the perfect website to serve their clients and their businesses:

• Pressable: This managed WordPress hosting platform comes with built-in tools for speed, security and scalability that are specific to the Content Management System (CMS).
• Jetpack: The speed tools available from this plugin -such as VideoPress -- play a big role in maintaining quick loading speeds while featuring beautiful images and top-notch features. Jetpack additionally offers secure scanning as well as real-time cloud backups to protect Brodo's web site.

A cohesive experience for all

One of the biggest accomplishments of Brodo's brand new website was the enhanced user experience for both Brodo's team members and their clients. All of the components work seamlessly and automated processes free time and resources to focus on more important tasks.

The same thing for your business. We are passionate about helping proprietors of stores grow their brands and grow their business by offering devices that seamlessly work together.