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Black Friday and Cyber Monday the Ultimate Guide to selling Digital Products in 2022 -

Nov 12, 2022

In the case of many businesses online, Black Friday and Cyber Monday are one of most busy days of the year, offering many opportunities to earn the highest sales revenues than all other times of the year. It can, however, be among the most difficult shopping seasons to plan for.

Here's a quick list of the topics that we'll cover this morning:

 What are Black Friday and Cyber Monday

Black Friday, which occurs on the Friday following Thanksgiving in the US officially marks the start of the holiday shopping season. Cyber Monday falls on the day following Thanksgiving day in the US. The day between Black Friday and Cyber Monday all over the world, consumers anticipate huge sales and discounts from their favorite businesses as they are ready to spend!

In recent years, online spending via desktop devices surged in the days of Cyber Mondays in the United States, reaching nearly $6 billion by the year 2020. It's the rise of nearly 30% compared to the year prior. For the year 2020, Black Friday desktop spending was around $4.3 billion while Thanksgiving spending was about $2.7 billion.

The year 2022 is the one to watch, Black Friday will be on the 25th of November 2022 and Cyber Monday is scheduled to fall on November 28, 2022.

Once we've got that essential information out of the way, it's the time for you to set up your online store to prepare for the most popular shopping time during the whole year. If you're feeling overwhelmed, don't worry! We've laid out the essential (free) techniques and methods to test to boost your digital product sales during Black Friday and Cyber Monday this year.

 10 Black Friday and Cyber Monday Tips for Marketing to try in 2022

1. Offer Limited Time Price Reduction

Black Friday and Cyber Monday are among the few occasions when you are able to offer huge discounts on your product price without losing your brand identity. The most common limited-time promotions which online retailers can offer include:

  • Coupon codes to get a portion off of customers' purchases. Also, you can provide exclusive coupons to your most loyal customers for recognition of their support to your company and build customer loyalty.
  • Gifts with purchases. This also creates a sense of community that helps clients keep coming back your business. You must ensure that you're offering your customers exactly what they would like i.e. items that are complementary to the ones they're intending to purchase.

The free gift can be uploaded along with your main digital product so that your customers can get them all at once after they purchase.

2. Launch Limited Edition Products

The process of releasing limited-edition items usually involves putting a unique spin on the most popular products you sell. If, for instance, you're selling digital wall art You could release an exclusive edition of customized wall art piece where customers are able to input their names or their photographs of loved ones.

It gives users to experiment on new product ideas, and , if it goes well, you can potentially create innovative products that are best-selling by engaging in this process. Launches of limited edition products draw attention to your online branding and business. This increased visibility can result in increased customer numbers as well as sales of your current and new products.

3. Cross-sell Complementary Products

Cross-selling involves offering your customers product(s) that complement their original purchase. It is a great method to boost the purchase quantity of clients who are returning and/or new to your store. might otherwise be leaving some items behind from your store due to the fact that they haven't had a the chance to look at the other items they could enjoy.

Imagine that one of your clients purchased an ebook entitled "Beginner Stage vegan Recipes". You can suggest they go through your "Advanced Level Vegan Recipe" and give them a discounted price when they buy both simultaneously. Utilize catchy phrases such as "You might also like this" or "Others have purchased" to entice your customers.

It is possible to set up a cross-selling promotion within less than 1 minute using 's free cross-selling tools.

4. Bundle Multiple Products

For a unique spin on this strategy, you can also make this bundle a limited-time-only list of products to create an emotion or FOMO (Fear of missing out) for your customers and encourage them to buy before the product goes away.

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5. Start an affiliate marketing program

Affiliate Marketing is a method that allows affiliates to earn a commission by promoting products from your online store. For every successful purchase that affiliate partners bring to your store, you'll reward the affiliate partners with a certain percentage of the commission per month.

The possibility of selling your product through affiliates can be a fantastic option to boost sales and promotion efforts by allowing your affiliate network to promote your products for you. Black Friday and Cyber Monday is an ideal opportunity to collaborate with bloggers, content creators as well as other prominent people to market your product and to share the profits with these individuals in the form of an affiliate commissions. In fact, you can offer them the possibility of a higher commission during the largest shopping period of the year to incentivize them to promote your products further.

It is easy to create an affiliate program for your online store by following this tutorial.

6. Launch a Referral System

Unlike affiliate marketing, a referral program doesn't do not include the distribution of commissions. Referral System - or sometimes known as word-of mouth marketing a marketing strategy that encourages your clients to recommend the products they purchase to friends or their social media. In return for a successful purchase, both your client and their referral will get discount codes for their purchases.

It's a highly effective marketing tactic because your clients have friends and family members receiving recommendations from their trusty networks. It is easier for you to succeed in making multiple sales from your store online.

It's easy to set up the system of referrals to your store's online shop with this guide.

7. Run a Giveaway

Running a giveaway on your social media pages can be a fantastic method to get real-time participation from your viewers. Give them the chance to win prizes for those who have completed some specific goals e.g. following your social media accounts and sharing your product through social media platforms, etc. It is an excellent strategy to grow your social media presence while delighting your existing and new potential customers.

8. Launch pre-sale or pre-order items

A pre-order or a pre-sale is an order placed on a product that hasn't yet launched yet. Offering pre-order or sale items on BlackFriday allows you to gauge the interest buyers have for the upcoming items. Additionally, they offer your customers a reason to be excited when they return to your website as well as generate sales for products in general.

Read this tutorial on how you can set up orders for pre-orders in your online store.

9.  Upgrade Discount

Be aware that the season of shopping doesn't end with Cyber Monday and Black Friday. end with Black Friday or Cyber Monday. Christmas is also one of the largest shopping periods in the entire year. Giving discounts on upgrades to customers is a great way to encourage them to come back to your shop at the time of purchase to buy more items at a reduced price.

Check out this article about how discount upgrades work and how you can configure it.

10. Offer Social Discount

It's well-known that one of the top ways to encourage customers to share your products via their social media accounts is to offer them an incentive, perhaps through a social discount. Social discount feature lets you provide customers with a discounted rate for their purchase by simply sharing your product's information via Facebook, and more. This is a powerful means to connect with your customers' network who may eventually turn into your next customers. It also increases your brand's exposure.

 8 Tips to Prepare in advance for Black Friday and Cyber Monday 2022

You can find out if certain products' popularity is increasing or decreasing in the Christmas season by using Google Trends. Be sure to tweak Google Trends' settings for example countries and timeframe. If, for instance, you search "personalized present" through Google Trends, you'll see the popularity of this search tends to peak around the holiday season. This is a great item to include in your online store, especially if you design products such as customized digital artwork.

2. Optimize your Product's purchase conversion and SEO

The sales at your online store don't simply happen on the spur of the moment. Remember that your customers have to go through difficult decisions prior to deciding to buy your product. Optimizing your product pages allows you to influence your visitors to make the right choices and assure that you've turned the majority of your website visitors into paying customers.

Here are a few suggestions on how you can optimize your product page's conversion rate:

Implement Countdown Timer

Utilizing timers to generate an atmosphere of urgency for your online store visitors could encourage people to buy now instead of wandering off to "think about it later". Customers often delay buying items. Although you shouldn't bribe your customers or turn them into angry shoppers, we do want the customers to make a decision. This is where timers can help you!

Set up Payment Buttons

Payment buttons provide a sense of trust in your transaction and improve your sales conversion. You can turn on payments by going to your Store Builder > Footer > Show payment icons

76% of customers want safe payments more than convenience when they're buying on the internet. It's important to close this loop in case you have clients who are concerned about security concerns when buying online.

Showcase Customer Reviews

88 percent of customers are influenced by online reviews just as in the same way as personal recommendation.

Since your customers can't tangibly experience your product in their hands and be able to see them through their eyes, they'll need to rely on online reviews by other users for social proof. The reading of other buyers' reviews is a part of making a purchase. Instead of letting customers leave your website for reviews elsewhere, make these reviews easily accessible through your store's website instead.

This is a brief guide on how to set review reviews for customers to be displayed on.  The feature for customer reviews is also equipped with an approval process for reviews and automated post-purchase reviews to facilitate the collection of reviews more easy.

Optimize Copywriting Copywriting of Product Description

Words have power when it comes to making your website pages more efficient. To encourage web visitors to buy your products think about optimizing your product description to remind them of the importance of your items.

Be aware that copywriting on your product page also aids in SEO optimization , which allows your product pages to rank higher in Google search results. This results in more traffic to your website's product pages as well as your online store overall. It is possible to use tools like Ahrefs Keyword Explorer to find keywords that you should use to give your products more visibility on Google Search.

This is a brief guide on how to further optimize your website SEO on for the holiday season.

Converting visitors to paying customers involves a careful review of the customer's experience. Throwing a bunch of random product listings in front of the customers isn't going to work!

Make a holiday-themed collection to showcase products that the customers are likely to be looking for on Black Friday and Cyber Monday. In addition, consider making a special collection that sells merchandise.

This is a quick instruction on how to build collections of your products using.

4. Optimize Your Website to Mobile Ecommerce

As per Statista, 72.9 percent of all retail e-commerce is expected to come from mobile-based sales, up from 58.9 percent in 2017.

There is one thing for certain that your store's website should be optimised for customers who are intending to buy on phones. Be sure that all essential information regarding your product are visible in mobile view, and any other unimportant details should be grouped under an FAQ area.

Store Builder allows you to switch between desktop and mobile views to ensure that your site is optimised to work with both types of views.

5. Optimize Your Checkout Experience

A clunky checkout process will result in a lower sale conversion, as it creates an unnecessary barrier between your customers and their purchases. Do not let your customer's patience wane simply due to a frustrating customer experience at the checkout.

Fortunately, the checkout process is already optimized for digital products since it doesn't ask for unnecessary information such as a physical address.

Review your online shopping cart as a consumer and see if you can spot any way to improve. If you've implemented coupon code, make sure you test your check-out process to make sure you've set up the coupon code properly.

Also, make sure that you've offered all the payment options feasible for your customers. You can link with both the Stripe and PayPal to provide all the payment options possible for your customers

6. Make Your Customer Service Available

Making sure your customer support is under control involves anticipating the types of inquiries you expect to receive from your customers. Create an FAQ section on your website for your customers to ask burning questions and to reduce the amount of customer support requests.

Be sure to have the bandwidth to deal with customer service requests because bad customer service can be a cause for online negative reviews. Create saved replies for your most frequently-asked queries to cut down on the amount of time needed to respond to support requests.

A good customer experience is necessary to build confidence between your business online and your customers.

7. Get the Word Out! Promote, Promote, Promote!

Make sure that your incredible online store deals don't just say so. It is now the best opportunity to make sure you promote the Black Friday and Cyber Monday offers and spread all available means. This includes but is not limited to:

  • Email newsletters. Customers will search through their email inboxes looking for great discounts from their preferred websites. Think about segmenting your list of email subscribers to send more targeted content that engages with your clients, and delivering the right offers for the appropriate people. Keep in mind the fact that Black Friday and Cyber Monday are about deals that have a time limit. Make sure your email content evokes an urgency.
  • Social media. Social media channels such as Instagram, TikTok, and Facebook can be great ways to share your Black Friday and Cyber Monday plans to your target audience (through natural posts or paid ads).
  • Blog. You can create gift idea guides for your customers to spare them from struggling to come up with amazing gifts for their beloved ones.

8. Remember to Prepare to be ready for The Next Biggest Thing ....Christmas!

Once you've increased your online store sales for Black Friday and Cyber Monday, it's time to think about what's next... The Christmas holiday! Instead of thinking about buying one-off items during Black Friday, think about how you can turn the one-time buyers into, lifelong customers.

It is possible to implement the marketing methods we've listed in the previous article to promote Christmas. Additionally, it's recommended to stay in contact with your clients by either sending an email to inform them of your Christmas-related promotions coming up and/or by sending out an online survey for customers to ensure that you are taking your feedback and suggestions on ways to improve the holiday shopping experience to make it even better.

 Top Digital Product Ideas for Black Friday

Ebook

The revenue from sales of ebooks reached 1.1 billion in the year 2020, increasing by 11.86 percentage from 983.3 million in 2019.. Adult fiction is responsible 41% of ebook sales through 2021.

Ebook sales allow you to make your books available to readers, without needing to undergo the tedious publication process for paperbacks. The readers can purchase your ebooks online and can access them immediately on their electronic devices.

Audiobooks

In a study conducted recently according to a recent study, nearly 20 percent of Americans listen to the audiobooks.

The profit margin of audiobooks is substantial because the price of conversion of books to audiobooks is small. Many book enthusiasts do not enjoy reading, so audiobooks allow readers to connect with diverse and new audiences. A growing number of those who have dyslexia, visually impaired, or just busy are looking to purchase audiobooks. In addition, adding an audio version can help boost ebook purchases.

Customized Digital Art

Christmas is just near just after Black Friday and Cyber Monday. Personalized gifts are among the most popular Christmas presents to family and friends. When you search for "personalized present" in Google"Trends", this item is consistently popular around the time of Christmas.

Customized digital artwork allows clients to gift memorable items. Plus, it's a green gift since it does not require packaging.

Online Course

Bundling it with a free digital download reward (e.g. free eBooks, workbooks, printables that are free and so on) makes it extremely attractive to buyers to buy the online course bundle.

 Get ready to go Black Friday and Cyber Monday

Are you prepared for the largest shopping of the year? If you take a few steps it is possible to exponentially boost your sales revenue this festive season.

If you play your cards right, your holiday revenues could be higher than you ever thought possible. Let us know in the comments section below If you have any concerns.