Asana concentrates on the Creative Risks in its Video Campaigns
Asana director of Brand Marketing, Matt Maynard believes that creating satisfaction for clients can offer a better understanding of the character of your company and also how the method used to run all aspects of the process can be able to accomplish every aspect. "There are specific circumstances or scenarios that you'd like pictures from your business to understand."
The purpose of the campaign was to have people see Asana as a means to tackle issues rather than being the reason behind difficulties working. It was about taking some risks in the manner they approached with the Asana Asana company.
"We utilize a system of management which works the work. system. Workplaces aren't an issue to employees... so it's essential to get started in the morning of each day, and think of how the most minor issues can be dealt with," Explains Morgan Keys the art director for Asana. The Asana team was the ones who came up with the name.
Do you find yourself a little less than a minute to free time? Learn the most crucial information in this brief video.
| The name of the Project | "Tame Your Work Worries" | Asana |
| Stakeholders | Matt Maynard, Head of Brand Marketing at Morgan Keys Artist Director Brand Creative |
| The purpose is the purpose of this campaign | The Asana team required an effective marketing strategy to maximize the utilization of their main categories' site. It resulted in an increase in people's perceptions of the worth and value Asana brand. Asana brand. "Tame Your Work Worries" was a brand-new campaign that was inspired by a video created to aid people in consider Asana as a way to manage the work that is required of you. The aim of the campaign was to spread the notion of easing stress and anxiety from Friday Scaries through showcasing the stresses that work cause as miniature CG monsters. They create chaos in workplaces and personal spaces, such as public spaces. |
| Goals | The recognition of the brand is expected to grow and the access to the public will grow. Assist Asana in becoming the main point of access for students. Develop a memorable and engaging video advertising campaign that will help make Asana accessible to the people in general. |
| Resource | Asana is making sure that the creative staff are as small as they can. Asana is in partnership with Omelet that is Omelet, which is the Los Angeles marketing agency, Omelet, with plans to expand this concept further and develop more. The creatives who worked with them were an essential component of the company that was based out of Toronto that was previously named Skin and Bones in the development of real-time visual effects. They also collaborated with French video effects company Mathematic that renders 3D models to create CG characters that look like they appear to. Asana utilized their own approach of managing projects. As well, they utilize Integrations to ensure the projects they manage are managed in a the security of. It is robust and efficient. |
| Key lessons |
A person's mental wellbeing is crucial.
It is crucial to make certain that you're safe in the absence of imagination. Increase efficiency and improve the transparency of your organization by collaborating |
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