Are you using screen recordings for your advertising yet? Here's how
Utilizing screen recording software in your marketing campaigns is a game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
They're short, sweet, and visual, so you're able to boost your video presence on different channels with a minimal budget for production.
Screen recordings allow you to show rather than tell clients what your brand represents. Screen recordings are also an effective method of creating rapport, solving problems, and bring your material to life. However, without a professional editing process screen recordings could look amateur and lackluster at most.
In this post we'll provide tips and best practices so you can produce captivating screen recordings that entice your audience members to follow the next step.
In this article
- What are the reasons to start making screen recordings for your advertising?
- How to cut and modify your screen recordings
- Six ways to utilize screen recordings & why you should
- FAQs regarding screen recordings
- Putting it all together
What are the reasons to start using screen recording for your advertising?
Visual people want more videos -for example, 31% of marketers claim that their primary customers seem to be more interested in videos to other types of content.
In essence, screen recordings can be a powerful tool which can assist marketers in communicating more effectively with their target audience. Since they're cost-effective and simple to create and edit, there's no wonder they're becoming a staple of videos used in marketing.
By 2022, 57% video marketers created screen-recorded videos.
Improve user experience
Screen recordings can make it simpler to talk with your customers. It's generally easier for consumers to view a brief screen-based video than to read a plethora of text and try and figure out what the product you are selling can be about.
Screenshots of screens can guide customers through the product's features or show users how to make most out of features that are new.
Create a personal message
Screen recordings feel friendlier than formal video voiceovers. They're a more human form of voiceovers and are able to help build rapport throughout customer initial onboarding, or in tutorials for current users. It's also easy to create and easy to personalize them to people.
These videos provide a glimpse into the company's world and can be an opportunity to show the fun side of your business.
Conserve your resources
The majority of teams have limitations on bandwidth and budget. Screen recordings can be a cost-effective method for your team to make on-brand assets without bothering the creative team by requesting endless videos.
They're also simple to make--anyone from sales representatives to your customer service team could create assets that are on brand.
How can you edit and crop your screen recordings
What tools can you use to take a screen recording
- Start by clicking Get Started for Free. The next step is to sign in or establish a free account.
- Now you can choose to begin recording your screen right immediately, download the app, or install Chrome extension. Chrome extension.
- For recording to begin, click on Open Record. On the right-hand side, choose whether you want to record your screen with your camera or both.
How can I crop and modify screen recordings in Create
Here's the best way to start:
- Choose or upload the screen record you would like to edit. Select a screen record from your Create Library or upload a brand new video.
- Make use of the Crop + Fit option to cut your video. Frame your video with the Crop + Fit tool select the appropriate aspect ratio. You can then pinch it to reposition it, or alter its scale.
- View, save, and share your cropped video. Preview your video to make sure that it appears perfect. You can save it on your computer's desktop, and upload to the Create website.
6 ways to use screen recordings & why you ought to
Screen recordings help make your material more visually engaging. Jump start your screen recordings by using these ideas.
1. Product demos
Simple how-to videos can be a great method of showing your customers the products in action.
It is often more enjoyable to watch how something works rather than trying to imagine it through a text--- 96 percent say they have watched an explainer video to learn more about the item or service.
Make use of this feature by sharing product-focused screen recordings on your site. Your customers can see exactly the way your product performs in the specific application they are looking for.
Screen recordings can also be excellent for introducing a new feature with a short teaser video instead of asking your viewers to attempt to understand the meaning of a written. For example, social media management platform Hootsuite regularly posts videos of screen demonstrations and teasers via Instagram.
2. Troubleshooting
Instead of using live chat, emails, or telephone support, customer service reps might use screen recording to give customers visual walkthroughs of how to solve their specific issues. Reps for support are likely to resolve issues faster and customers' satisfaction will increase.
To help customers solve the most common questions, replace your FAQ written section to video screencasts.
Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help to provide better technical support. "We use screen recordings to demonstrate our services when we create the Google Business Profile for our clients. This is also the case when we need to troubleshoot technical problems. This helps avoid repeat calls because customers can look up the prior recording on the same problem."
3. Customer interviews
Marketers can use screen recordings to record feedback from customers, complaints and comments. These visual interviews have an advantage in that customers can connect their screen and switch on their webcams in order to interact with the person interviewing them.
It's more personal than basic phone or survey. There's an added advantage that marketing can interpret the clients' body language and facial expressions.
Teams may analyze the comments from the video clip and share key information with stakeholders.
4. Technical tutorials
"You could write the most effective text-based tutorial, but it's just different from watching somebody walk you through the whole process speaking directly to you. It's more human and easier to understand and comprehend. It is possible to repurpose the recordings to create social media posts, as well as product documentation." Tomas Laurinavicius, growth manager at SaaS.group
5. Sales enablement
Instead of generic sales decks or intro videos for product introductions, sales reps can use screen recording software to provide custom videos about the product's specific use cases.
Emily Brook, a senior marketing manager for The Influencer Marketing Factory explains how using screen recording helps them showcase their offering.
6. Content walkthrough
Using screen recordings in your content can help your content appeal to a broader audience. People may not always have time to read a 3,000-word detailed step-by-step instruction. They may rather prefer shorter video summaries of the content.
For instance, marketers could make use of screen recording in the beginning of blogs as a quick overview of the written content.
Instead of a sequence of screenshots Why not try using screen recordings to make sure that content focusing on products is brought to life?
Berenika Teter, one of the SEO specialist at Klaus discusses her method of using screen recordings to highlight real-life scenarios to her viewers.
"When I worked for Ingrid (a delivery software), I used to record what's known as "checkout teardowns" using a screen recording tool. It was a great way to explain concrete examples to our users because I shared video clips on LinkedIn and then embedded them into our blog posts, if the context was right."
Berenika Teter is the SEO specialist at Klaus
FAQs about screen recordings
- Is it possible to cut a screen-recorded film?
Yes, you can modify and crop a screen recorded video. Depending on your chosen software it is possible to upload the screen recording onto your browser or edit it on a desktop app.
- What software do I need to modify recordings of screen?
All that is needed to put everything together
Screen recordings can help you create content that sparks action. They're a way of turning difficult topics or dull written explanations into fun and captivating visual content.
From product teasers to videos for troubleshooting screen-based recordings allow you to ensure that you are putting your customers first. They're also an effective means of making the most of your time without having to rely on your designer or team of creatives. Remember these suggestions to help answer your audience's queries, give helpful resources, and nurture relations with your customers.