Announcing: SEPA Direct Debit Payments Refresh --

Apr 26, 2023

If you're selling software globally It is essential to offer your buyers payment methods that are familiar andconvenient for the buyers. This will reduce friction during the buying process, which leads to a higher rate of customer acquisition as well as revenue.

helps sellers do this globally through a range of payment options. One of these payment methods which is one of the most widely used in the European Union -- is SEPA Direct Debit. Not only does this help to make it easier for people to pay across borders across the EU however, it also can reduce the risk of fraudulent transactions.

In addition to the innovative SEPA Direct Debit features that allow sellers to accept payments not just within the SEPA region, but are also able to access chargeback management, and they can also make refunds using the application.

What exactly is SEPA Direct Debit and How Does It Work?

SEPA (Single European payments Area) can be described as a network for transactions that has been implemented across the EU and a few surrounding countries that allows business and consumers to make cashless euro payments by credit transfer or direct debit to anywhere within the SEPA region.

Anyone in the SEPA area can perform direct debit payment in Euros regardless of what currency their bank account is held in. This simplifies and decreases costs for trans-border transactions.

 checkout screen showing SEPA direct debit payments options

When you make the SEPA Direct Debit transaction buyers are able to transfer money in a bank-to-bank transaction -- similar to ACH (Automated Clearing House) in North America. The typical time for clearing is between two and five business days and allows for easy, unobtrusive payments to both individuals and businesses.

What are the benefits of using SEPA Direct Debit?

Because SEPA services more than 529 million customers businesses seeking to increase their global footprint would be foolish to not offer SEPA transactions to prospective customers.

For SEPA Direct Debit with , sellers just need to type into our portal for support after which, within two business days, it can be live on their storefront.

In this case, the process of collecting money from customers is the same as any other transaction. For the customers, SEPA Direct Debit will be displayed if they are located in one of the areas as described in our documentation. You select the payment option, enter their information, then they're able to finish their payment.

 checkout screen with price and SEPA direct debit payment information

It is not only simple to set up SEPA Direct Debit via the seller portal, but it offers several advantages for sellers wanting to expand their businesses into the world market

  • The reach of the company is greater than 550 million potential customers in the EU.
  • Increased conversion rate by making shopping easier for European clients, as less than half of European customers have credit cards..
  • Reduced failure rate of payments as because of the bank-tobank connection SEPA Direct Debit.
  • Improved retention through the elimination of payment failures caused by credit card expiration or cancellation.