If you're selling software across the world, it's vital to give your clients payment options that are familiar andconvenient for their needs. This eliminates friction in the purchasing experience, leading to a rise in purchase and revenue.

helps sellers do this globally with a wide range of payment methods. One payment option that is widely used within the European Union -- is SEPA Direct Debit. This is not only helpful in making payments easier between nations within the EU but, it helps reduce the likelihood of fraud in transactions.

Additionally, with the addition of SEPA Direct Debit options, sellers have now the capability to collect not just payments within the SEPA zone, but they also are able to manage chargebacks and can offer refunds via the app.

What exactly is SEPA Direct Debit and What is it that it does?

SEPA (Single Euro Payments Area) can be described as a set of transaction systems that are implemented in the EU and a few surrounding countries that allows customers and businesses to pay cash-free euro transactions via credit card or direct debit from anywhere within the SEPA region.

Anyone in the SEPA region can make direct debit payment to Euros regardless of the country their bank accounts are in. This simplifies and decreases costs for cross-border transactions.

In the event of an SEPA Direct Debit transaction, customers can transfer funds by bank-to-bank transactions similar to an ACH (Automated Clearing House) within North America. In most cases, it clears in two to five working days. It allows easy, unobtrusive payment for businesses as well as the private sector.

What are the benefits of using SEPA Direct Debit?

Because SEPA services more than 529 million people businesses interested in expanding their reach across the globe should be cautious to not offer SEPA deals to potential clients.

In order to use SEPA Direct Debit  Sellers must put in a request within the support portal in the first two days of getting it, it will be live on their website.

The process of collecting payment from customers is as other types of operations. Customers are able to use SEPA Direct Debit will be visible if they reside within one of the areas as stated in our documentation. You select the payment option through the input of your personal details after which they can finish their payment.

It's not straightforward to setup SEPA Direct Debit via the seller's website however, it also offers a number of benefits to sellers who want to expand their business into the world market

• A wider reach that includes more than 5 million potential customers across the EU.
• Conversion rates increased, making it easier to purchase for European clients, as only a bit lower than half European customers use the credit card.
• Reduction in the failure rate of payment because of the bank-to-bank connection to SEPA Direct Debit.
• Increased retention by eliminating payments that fail caused by credit card expiry or cancellation.

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