A guide to using Pinterest to market your products

With an amazing product in hands and a fantastic store marketing is the one factor that stands against expanding sales. Whether you're trying to reach new customers or encourage previous customers to buy again, Pinterest provides a great possibility for your business.

Pinterest provides a visually exploration engine that helps you find ideas such as recipes, home and style inspiration, and more. Their mission is to bring everyone the inspiration to create an environment they enjoy.

With billions of Pins available on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins that you like, pin your favorites to boards in order to ensure your ideas are organized and easily accessible. It is also possible to make Pins to share your thoughts with others using Pinterest. Let's examine the reasons why Pinterest is a fantastic online marketing tool, and learn the best way to utilize it efficiently.

The reason to use Shopping on Pinterest?

There are many ways to market your products via the web, from email to the internet, social media, paid advertisements, and more. So why make Pinterest a component of your plan?

There are over 400 million global monthly active users of Pinterest. For the U.S. in particular, Pinterest reaches 37% of U.S. internet users each month. (1) The Pinners (Pinterest users) have built more than seven billion boards and saved more than 300 billion pins every month. (2)

But most importantly, shopping is an essential pastime for Pinners.

It turns out that the shopping experience is different online with Pinterest. Pinterest is a place for the kind of exploration and browsing you're accustomed to experiencing in your daily life.

Nine of ten who use Pinterest regularly agree that it enhances their shopping experiences. (3)

If you're on Pinterest buying is an everyday thing.

If they come across an item they like, they spend and buy more. The users of Pinterest spend two times more per month than people who use other platforms. (4) Weekly Pinners are seven times more likely to declare the fact that Pinterest was the most influential platform in their purchase process, as compared to other social media platforms. (5)

How can you market your products using Pinterest

1. Establish a shop

When you upload your product catalog, the items will be displayed in a natural way on all the websites where customers go to shop, including Shop from search, Shop from Pins, Shop your Board and more.

Additionally, it allows the installation of the Pinterest tag that measures the results of your campaigns and allows you to take advantage of advertising solutions for greater control, reach, and impact.

This extension can:

• Claim your website:Ensure your brand name appears on every Pin that people create from your site.
• Connect your catalogue to Pinterest let people browse through your Pinterest shop.
• The"Save to Pinterest" button: Let customers create full-featured Pins from your products.
• Install Pinterest: Install the Pinterest tag: Track the events that occur and convert them.

After you've uploaded your catalog and add the tag, you've set up shop on Pinterest and can get access to the entire assortment of options for buying.

2. Advertise effectively

Making a small investment into your most-loved Pins or even promoting an imminent event or new product can be a great strategy to convert views into sales. There are several different ad designs and options you could use, such as:

• Advertisements for sales: Reach shoppers when they are most likely to take action. These ads provide helpful information including pricing, product availability as well as reviews. Shopping ads now appear on even more shopping surfaces through Pinterest (e.g. visual search).
• Collections ads: This immersive format makes use of slideshows and videos to help people shop similar products. They are ideal for creating larger baskets since they allow people to locate more of the items they want to buy.
• Solutions that are automatic: Set it and forget it. Through Automatic Bidding, Pinterest will automatically adjust your bids in time, ensuring the highest number of conversions for your budget. With Campaign Budgets the setup process is easier than ever and you'll get more results, more efficiently.
• Dynamic retargeting Find customers who are constantly from thinking about your product or just need another nudge. You can retarget according to what users looked for on your site or by what's on their shopping cart.

But no matter which choice you make, be sure to take the time to consider your goals, budget, and your target audience. Do you wish to bring customers to your business, gain email subscribers, or turn customers into customers? What are you looking to invest every hour? Are you looking to present your ads based on specific genders, locations or even interests? These factors all play a a big role in the success of your ad.

Do you need some help? Pinterest gives you a thorough look at creating Pinterest advertisements.

3. Join the Verified Merchant Program

Customers love to buy from brands they trust. The users using Pinterest are more than 50percent more likely accept new brand names. (6) When they find a brand they love, they're much more committed.

The Verified Merchant Program assists shoppers to discover and buy from vetted brands. The program is completely free and helps your company be noticed.

The benefits of this are:

• An exclusive badge on your profile and product Pins that show your brand has been checked. You can catch shoppers' eyeballs as they make their decision on what to buy, just as they do at their preferred store.
• Improved distribution of your products across different shopping surfaces and experiences. This puts your products right in front of people who are looking for brands that have a new look.
• Exclusive features, such as information about your merchants, which can highlight your brand values and the communities that you represent. Values-based shopping is never more crucial to customers. Gen Z, for example, is willing to spend 60% more to purchase green products. (7)
• It's free to join. For you to apply, your account should:
• Meet the Pinterest Guidelines for Merchants. Guidelines
• Do you have your catalog linked?
• Have the Pinterest tag in place

4. Make it easy for others to spread your content

It is also important to want you to create an environment that is as simple to allow site users and customers to share the content on your site to their Pinterest accounts. Put the "Pin It" button on your website and users can pin everything from products to infographics fashion inspirations, as well as recipes. It's a great way to reach new audiences without spending any money.

5. Increase your sales with no-cost ads consultation

If you're new to Pinterest Ads, you might qualify for personal, free campaign assistance. Get our best tips to increase your sales with custom ideas, creative tactics, campaign advice and much more by clicking here.

Use the best of Pinterest

With just a little effort and consistency, you too can find success by using Pinterest. Focus on creating relevant, helpful content, designing attractive images and videos, as well as making sure you optimize your Pins with the appropriate keywords You'll soon be in the right direction.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, September 2021) and also searched over 5B (Pinterest, Global analysis, Apr 2021)
3. Source: Reach3, US, The Retail and CPG Way to Purchase the weekly Pinterest people who have saved Retail and CPG content vs people on other social platforms, Aug 2021.
4. Source: Dynata, US, 2021, shopping for fashion and beauty for daily Pinterest users and users on other platforms, in April 2021.
5. Source: Reach3, US, The Retail and CPG Way to Purchase weekly Pinterest users who save Retail as well as CPG content vs people on other social networks, August 2021.
6. Source: Dynata for Pinterest, Research study on shoppers who regularly use Pinterest weekly for fashion and beauty, compared to those who don't Pinterest. US in April 2021.
7. Source Information: Pinterest's The Pinterest internal US datafrom January to December 2020